Salesforce Marketing Cloud Reviews & Product Details

For me, the standout feature is the platform's automation capabilities. Journey Builder, audience segmentation, and trigger-based campaigns are all highly effective when properly configured. While there is an initial learning curve, once you become familiar with the system, it proves to be reliable and requires minimal ongoing maintenance.

Another major strength is its ability to consolidate data from various sources. Using Marketing Cloud together with Data Cloud has truly transformed my workflow. This combination allows me to derive valuable insights, create more intelligent segments, activate audiences, and deliver personalized communications that feel genuinely relevant and purposeful.

I also value the platform's flexibility in supporting different engagement strategies, whether that's through customized email campaigns, account-based marketing, or orchestrating customer journeys. When everything is set up correctly, campaigns operate seamlessly without the need for constant oversight, providing a sense of confidence and consistency in execution. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud can feel sometimes complex, especially during initial setup and troubleshooting.

The navigation between studios isn’t very intuitive, and the UI could be simpler.

The dependency on add-on licenses for key features also limits flexibility and slows experimentation. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud offers brilliant multi channel campaigns management, and this includes creating emails, social campaigns and other coordinated activities

The app supports deep segmentation and personalization, something that boosts the engagement levels

The building of customer journey is also well automated and learning customer behaviors is easy

The app integrates successfully with Salesforce CRM, snd outstanding capability that ensures perfect communication and marketing Review collected by and hosted on G2.com.

The pricing of Salesforce Marketing Cloud is expensive and it keeps on advancing

The app has inconsistency in supporting integration, something that can lead to data loss or duplication Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is very powerful tool for creating personalized and end-to-end automated journeys for your email campaigns. We are using its journey builder functionality and advanced segmentation capabilities that let us target campaigns at scale.

Most useful thing is its integration with our salesforce CRM which makes it super easy to read the customer data and also makes all stakeholders within the company easily access all reporting.

One use case is setting up automated event invites, follow ups, thank you emails etc. Another use case for us is running end to end survey campaigns where we automate sending reminder to non respondents. Review collected by and hosted on G2.com.

Because it is too robust, you will always need experts to manage your Salesforce Marketing Cloud.

Secondly, initial implementation can be complex as its not straight forward.

Its hard to understand all its capabilities and we need to spend significant time in training. Review collected by and hosted on G2.com.

Multi-featured email marketing system that includes content management, integration with Salesforce Sales Cloud, and configurable automation. We highly utilize email Journey's to setup campaign's containing multiple emails with business logic for segmentation and personalization. We use this tool often and partner between our Marketing and IT staff to get the most out of it. Customer Support is good with their Enterprise plan. Bulk email is very reliable. Review collected by and hosted on G2.com.

The software is quirky. Not as easy to use as I would like. It groups functionality into various "studios" (like email studio, mobile studio, web studio, automation studio, etc.) with little commonality in the UI among them. Some functions (like Automation Studio) require some technical expertise (like SQL programming) to get the most out of them. Sometimes sessions hang and I have to log out and log back in to continue working. Review collected by and hosted on G2.com.

The Journey Builder is especially powerful for orchestrating complex, multi-channel customer journeys across email, SMS, push, and mobile. Its deep integration with the Salesforce ecosystem makes it highly effective for teams that rely on CRM-driven marketing, enabling more relevant, data-informed campaigns and lifecycle communications. Review collected by and hosted on G2.com.

The platform has a steep learning curve, particularly for non-technical users or smaller teams. Initial setup and implementation can be time-consuming and often require specialized expertise or external support. Additionally, the interface can feel overwhelming due to the breadth of features, and some reporting workflows are not as intuitive as expected for day-to-day use. Review collected by and hosted on G2.com.

What I appreciate most about Salesforce Marketing Cloud Engagement is its capacity to help businesses craft personalized, data-driven customer journeys. The platform’s integration of various channels—such as email, SMS, and social media—into a single, unified system makes communication both seamless and efficient. I’m also impressed by the way it leverages automation and AI to ensure the right message reaches customers at the optimal moment, ultimately supporting brands in building stronger relationships with their audience. Review collected by and hosted on G2.com.

While Salesforce Marketing Cloud Engagement offers a robust set of features, it can initially seem overwhelming to newcomers because of its extensive capabilities and tools. Configuring automation and managing integrations often demands a higher level of technical knowledge. Despite these challenges, I view this as a valuable chance to expand my skills, since becoming proficient with such a comprehensive platform is ultimately very rewarding. Review collected by and hosted on G2.com.

The data flexibility and customization are a major strength. Using Data Extensions and proprietary language like AMPScript, we can merge highly personalized, dynamic content into messages based on complex customer data models. This ensures our marketing communications are hyper-relevant and consistent across every touchpoint, a level of personalization that simpler automation tools cannot match. Review collected by and hosted on G2.com.

The total cost of ownership (TCO) is extremely high. Beyond the significant base subscription fee (often priced by contacts/volume), costs quickly accumulate from required add-ons, professional implementation services (easily $10k+), and the ongoing need for specialized, highly paid administrators to maintain the system health and security. Review collected by and hosted on G2.com.

What I like most about Salesforce Marketing Cloud is its ability to handle complex, data-driven marketing at scale. Journey Builder is very effective for creating personalized customer journeys based on real behavior and CRM data. The integration with Salesforce CRM is a major advantage, as it allows marketing, sales, and service teams to work with a single source of customer data. Email Studio is reliable for large-volume campaigns, and the platform is flexible enough to support advanced automation and segmentation when business requirements grow. Review collected by and hosted on G2.com.

The main challenge with Salesforce Marketing Cloud is the learning curve. New users may find it difficult initially, especially since some advanced use cases require knowledge of SQL or AMPScript. The interface can also feel complex because different features are spread across multiple studios. Additionally, the cost can be high for smaller teams, and proper onboarding or training is often required to fully utilize the platform’s capabilities. Review collected by and hosted on G2.com.

What I like bes about the Salesforce Loyalty Mnagement is how seamlessly it integrates loyalty programs with the overall Salesforce ecosystem, Especially Sales Cloud, Service Cloud, and Marketing Cloud. It allos you to deliver personalized experiences across every customer touchpoint, turing data into real, actionable loyalty insights. Also I really appreciate the flexibility of Salesforce Loyalty Management's architecture. Review collected by and hosted on G2.com.

Implemeting loyalty programs often requires deep Salesforce expertise. Customizing rules, tiers, and iintegrations can be time consuming and technically complex. Also the licensing and implemtation costs are quite high, especially for small or min-sized businesses. Additional costs for CRM, Marketing Cloud, or integrations can add up. Review collected by and hosted on G2.com.

What I like best about Salesforce Marketing Cloud is its ability to deliver highly personalized, automated, and scalable customer journeys across multiple channels.

Journey Builder makes it easy to design complex, behavior-based campaigns.

Powerful data handling allows deep segmentation using CRM and external data.

Omnichannel execution (email, SMS, push, ads) from a single platform keeps messaging consistent.

Advanced personalization with dynamic content and AMPscript enables tailored customer experiences.

Enterprise-grade scalability supports large databases and high-volume sends reliably.

Overall, it’s a strong platform for organizations that want data-driven marketing with advanced automation and personalization at scale. Review collected by and hosted on G2.com.

What I dislike about Salesforce Marketing Cloud is that it can feel overly complex and demanding for everyday marketing tasks. The learning curve is steep, especially when working with AMPscript, SQL, and data extensions, which means marketers often need technical or developer support to fully use the platform. The user interface is not always intuitive, and simple activities like managing data, troubleshooting journeys, or identifying errors can take more time than expected because error messages are often unclear. Additionally, the platform is expensive, with costs increasing as you add channels, contacts, or advanced features, making it less practical for smaller teams. Overall, while it is extremely powerful, Salesforce Marketing Cloud can be slow, hard to navigate, and resource-intensive for teams that prioritize ease of use and quick execution. Review collected by and hosted on G2.com.