Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 8

Makes email marketing easy, fast, and best in class. Review collected by and hosted on G2.com.

The amount of time you spend waiting for the system to respond is time you'll never get back. Review collected by and hosted on G2.com.

Salesforce marketing cloud is the best marketing automation platform to work on. it has helped us in making the lead generation and marketing activities automated and customized.

It provides multiple of features like triggered emails, newsletters, automated customized marketing. Review collected by and hosted on G2.com.

nothing to dislike, it's just so many features sometimes make it difficult to understand. Review collected by and hosted on G2.com.

All in one platform. You can create and send emails, SMS, and push messages, create Ads on Social Network sites, and also get a complete analysis of these cross channels. Review collected by and hosted on G2.com.

Even if the platform is one of the best there are some bugs, and issues that require to be updated. One of these would be reducing the latency in the platform to help get the best out of it. Review collected by and hosted on G2.com.

Salesforce Marketing Cloud is a great marketing automation tool, It is helping us a lot in generating new leads and running marketing campaigns, the best thing about this tool is the AI feature which helps in getting almost all the details of the suspects or prospects. It can be integrated directly with the website and rest thing will be done by it's AI tool Review collected by and hosted on G2.com.

I don't have much to say what i dislike about this tool, but the pricing is a bit high. Review collected by and hosted on G2.com.

I enjoy the opportunity to personalize as much as you like and the product's flexibility to adjust on the go. They provide developers with various ways to access campaigns or events to ensure that the user experience is excellent. Interaction Studio is also adaptable enough to link with other systems for feature flagging or analytics, giving you even more control over your app.

Marketing Cloud allows the mix of data with the Einstein tool so that interactions can be organised and planned with the help of AI. Therefore, the platform enables customised communication and chit chat with customers, based on their relationship and history with the company. Review collected by and hosted on G2.com.

Some of the multi-channel campaign features are missing Review collected by and hosted on G2.com.

So many features to offer 1-1 personalization on your web, mobile or email channel. Track the user activity and use the data to drive personalized recommendations or different campaigns to drive the visitor's engagement Review collected by and hosted on G2.com.

On one hand there are so many features to use in the platform but on the other hand not everybody might use all the features in the bundle and it might become bit overwhelming. Review collected by and hosted on G2.com.

Customer friendly, interface very good.

As businesses we need to be able to get best value and quality of service we need and salesforce cloud clears betters businesses without much effort in terms of managing the interface Review collected by and hosted on G2.com.

Nothing particular.

The fact we don't need to do much in terms of template management was the key. Review collected by and hosted on G2.com.

The platform has a great capability to give complete visibility into the customer journey and helps personalise the campaigns better Review collected by and hosted on G2.com.

The platform is not very intuitive for a first time user. There needs to be a better navigation/guide to help users use the platform better Review collected by and hosted on G2.com.

Salesforce is an incredible platform that offers us a large number of variants that allow us to determine the behavior of a user on our digital platforms, it is an intuitive and quite analytical software that collects the information provided by each user and determines their tastes and preferences based on this. needs, allowing our marketing team and sales force to create products focused on meeting the specific needs of each user. Review collected by and hosted on G2.com.

I would like the platform to be a little simpler, because personally I consider it to be very robust because it contains too much information at first glance, which tends to confuse the first time you use it, it has a large number of alternatives and variants that a process of training to be able to use it correctly, in this regard it would be useful for the software provider to have more channels of attention and technical support to help with the different requirements that may arise. Review collected by and hosted on G2.com.

Salesforce Cadence is the best tool to use Review collected by and hosted on G2.com.

Customization and reports could be better Review collected by and hosted on G2.com.