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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 7

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
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Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

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225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It's easy to understand and operate, the automated marketing features really help and add value, this helps to save time and energy. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The price is an issue for me though and there are more updates which are required that can help. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Reaching out to large number of audiences Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I Like Everything Related To Salesforce Marketing Cloud Personalisation. Nothing Is Average Or At The Downside. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I Don't Think That There Is Anything That I Didn't Liked About Salesforce Marketing Cloud Personalization Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

In Every Possible Way ! Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

That helps me in store data and analyse it better Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Not so user friendly, need to make more friendly Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

One place for all Review collected by and hosted on G2.com.

Vinayak B.
VB
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

The way it integrates with your CRM is extremely helpful. While the dashboard is not as easy as others, but it helps a great deal in automating my emails, social media and others. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

The dashboard can be pretty annoying at times, and it becomes difficult to navigate through on the platform. Especially if you are new to the platform, it might get difficult for you. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It is helping me automate my email campaigns, my social media automation as well as it has helped in creating different audiences for me who I want to cater to. Review collected by and hosted on G2.com.

Tapaswi K.
TK
Cyber Security Associate 2
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Suite?

We can get better tools that help us to do more with less.

We can win customers with cost efficient nd real time marketing.

By securing and customising.

Using AI. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

One of the elements I disliked the most in Salesforce Marketing cloud was the lack of customisation options.

It was difficult to create a unique user experience trailored to my specified needs. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Keeping our employees in the dark regarding their performance and ignoring the importance of employee training won’t contribute to building trust with you, nor to increasing sales volume. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Great tool for personalized customer engagement and loved the real-time interaction tracking Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Automation features were less intuitive than expected Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It enhances customer engagement through real-time insights and personalized interactions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce is a great tool to manage your entire database, track leads, & analyze different data points. It has also allowed me to tailor marketing strategies, and create highly targeted campaigns. This level of personalization has significantly improved my campaign performance and customer satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

The pricing is on the high-end as compared to other similar softwares in the market Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Salesforce Marketing Cloud Suite has been a game-changer, simplifying my marketing efforts and saving me valuable time. Its data management capabilities have helped me gain valuable insights into customer behavior and preferences to create personalized campaigns further. It's automation tools are also very useful Review collected by and hosted on G2.com.

CR
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Marketing Cloud is a user-friendly tool that is easy for Marketers to use with minimal technical knowledge. For IT, they are able to code and customize the solutions to cater to their company's needs. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

There are quite a few defects in the new WhatsApp feature. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Einstein really helps us connect Marketing with our website to optimize abandoned cart emails. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Suite?

Powering your efforts with data that allows you to forecast deals and accuracy Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Not something I can think of at this moment. It has been quite smooth Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It certainly helps with creating targeted CTAs (calls to action) resulting in better conversions. Review collected by and hosted on G2.com.

Anish n.
AN
Special Event Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce marketing cloud is one of the best marketing and sales CRM. The best thing about this tool is its automation feature, which helps make so many marketing activities easy. It helps in multi-channel marketing and email marketing. Its marketing and CRM are connected, saving a lot of time. It's also very easy to use and time to time at different stages it provides automated guidence. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Nothing is there to dislike, but it's not suitable for small businesses due to high cost. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Marketiing and lead generation Review collected by and hosted on G2.com.