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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 22

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
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Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,078 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

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225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I like how they have training available - often, for new users. The product is great as well. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It's a bit of a learning curve to get up to speed - however, I haven't invested as much time as I should have AND there is that training that is available! Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Go for it. Just make sure you have a clear understanding of how you want to use it, invest the time in making sure it is properly rolled out and leveraged in your organization. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It's great to have the analytics into what our customers are doing. Review collected by and hosted on G2.com.

Art G.
AG
VP Demand Generation
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

How fast and easy it is to create and target a message. 50% of our web conversions were the result of Evergage messages in 2015! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Not much. We were an early users so there were some kinks, but they are way past that now Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Just buy it Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Increasing relevance and engagement on our web site. Better targeting. More responsive and opportunistic. Additional engagement and conversions. Review collected by and hosted on G2.com.

Arash H.
AH
Senior Product Manager, Mobile
Retail
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Ability to do personalized messaging and recommendations Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

SDK for iOS and Android apps have been lacking since recently Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Personalization of our products to our members to boost conversion Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I like the strong communication and easy reachability of Evergage employees and their willingness to help me through problems I have Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I dislike how you cannot selectively allow users to access databases, making it hard to have a good hierarchy of users and user roles. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Solving the problem of having two different sets of people attempting to access different sets of data. Having two different completely separate accounts for those users and having to manually port the data over is a bit annoying, but I'm glad Evergage was willing to work so closely with us towards this solution. Review collected by and hosted on G2.com.

Chad M.
CM
Customer Success Consultant
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The customization and personalization. Every software company operates differently, and Evergage is built to work with and for everyone! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Because of how customizable the software is, there are many steps required to get your campaigns and in-app messaging setup the way you want. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

I am working directly with long term and large clients to keep them engage, informed on new releases, and aware of our departments services. We are also using this tool to identify at risk customers and begin intervention early to prevent churn. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Reporting on user behavior is top notch. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Nothing. It is complex, so a steep learning curve to do really good work, but I wouldn't expect anything else. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Learn as much as possible about how to use it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Timely account-related notifications related to renewals, account expirations, and more. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Being able to see how our customers use of system (logins, actions etc) and being able to make in-app messages to promote new features, events, system breakdowns etc. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Unstable sometimes. I have issues with the salesforce integration that doesn't sync correct. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Churn prevention, increase engagement Review collected by and hosted on G2.com.

Mark S.
MS
Head of Analytics and Data Mining
Gambling & Casinos
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The people and the thought that has gone into its product. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Would like to get access to the detailed campaign data via api and csv Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

If you are data driven, have a test Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Inbound campaign management and real time marketing Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I've been using evergage for almost 2 years now and have been very happy with how they've accelerated our ability to personalize site experiences for our customers. The results are strong and working with the Evergage team has been easy as well. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I would like it to be more self-serve so that non developers could implement tests more easily. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

real-time site personalization based on customer segments and in-session actions Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The amazing thing about evergage is the precision with which you can target people with the right message. We use it from inside of our SaaS platform, and it is by far our most effective channel for getting messages in front of the right people. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It's a complicated UI; no 2 ways about it. Because you can do so many things with evergage, doing the one thing you want to can feel difficult at times. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Take your time to really get knowleable about how everything works out of the gates. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Cross-selling existing customers Review collected by and hosted on G2.com.