Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 21

We love being able to use Everage to quickly add in custom campaigns and JS for testing new ideas and track existing campaigns. Review collected by and hosted on G2.com.

Building reports for survey's can be difficult. When sending back the survey data we have to build a special report for the survey. Review collected by and hosted on G2.com.

Evergage allows my Inbound Marketing Team to think about ways to further segment our customers and provide relevant messaging. The tool allows us to just jump in and build out campaigns without all the development resources we've needed in the past. In addition, their team has been available every step of the way to answer out questions, provide recommendations, and help us implement best practices. No matter what your marketing goals are, Evergage can help your campaign performance. Review collected by and hosted on G2.com.

The mobile experience has been frustrating but they're working on making this easier. It often requires that we need to build multiple campaigns to accommodate various platforms. Review collected by and hosted on G2.com.

I love that I am able to create custom experiences for specific groups of customers. We are heavy users of Evergage, and we love it. The learning curve has been a bit steep, but the Evergage's support team is always very, very helpful. Review collected by and hosted on G2.com.

Again, the learning curve is a bit steep, but the support makes this easy to overcome. Review collected by and hosted on G2.com.

Evergage makes it really easy to test real time marketing and communication with customers. You can do almost anything you want to do in terms of messaging and creative. The Evergage team is super responsive too - they'll help you figure out the right way to set up tests and even what tests to run. Review collected by and hosted on G2.com.

It took a while to get the mobile app sdk completed - but that seems to be fixed! Review collected by and hosted on G2.com.

We have a lot of different segments, and Evergage allows us to test with this data in terms of creatives, functionality, and back-end scripts. It is so much easier to run tests and you are able to utilize a lot of data that you previously could not. Reports are all right in the same program, and you can turn of tests immediately if you need to, since they are not hard-coded into your links or site, but instead override. Review collected by and hosted on G2.com.

Sometimes testing can be a little tricky because you obviously want to fall in that segment first to see if it is working, but it's something that's necessary anyways. Review collected by and hosted on G2.com.

Evergage allows very granular segmentation and personalization for optimal user experience. The capabilities of implementing Evergage across our website have been endless. There is a wealth of segmentation strategies with rules based on anything from user behavior to geolocation. If you can imagine building a segment, you can do it with Evergage. This tool empowers all types of users to create awesome campaigns. Review collected by and hosted on G2.com.

There is a bit of a learning curve at first, but after creating your first campaign, all of the capabilities become clear. Only other drawback is that there is so much data and so many possibilities that you may not know where to begin. Review collected by and hosted on G2.com.

We use Evergage to connect on a personal level with our customer base. It has helped us identify what actions our customer personas perform in our application, and just as important, what actions they haven't performed. The tool then allows us to message directly to our customers and steer them towards using new features so that they get the most out of our application.

The best part about Evergage is that the messaging we serve up is very receptive. Because we are only showing messaging to users that should see it, it doesn't come across as spam. It's just helpful. Review collected by and hosted on G2.com.

So far I haven't found the limit to what this tool can do. And while that's a great thing, there's a learning curve when you first start using it. There are so many opportunities at your fingertips and so many different ways you can go about achieving them. I would have benefited from a structured on-boarding. And I know new hires who have joined my company would also benefit from this. It would have cut down the time it takes to master the tool and allow you to get the most value out of it as quickly as possible. I know they have worked on this since my company first signed up though. Review collected by and hosted on G2.com.

Support team is usually very responsive. Review collected by and hosted on G2.com.

- Difficult to pull reports by specific dates - system constantly defaults to its own dates and data gets screwed up.

- Confidence % is so often very low. Review collected by and hosted on G2.com.

Relative to traditional dev work required to implement changes on site, Evergage allows marketers to make decisions and changes in real-time. Review collected by and hosted on G2.com.

The console still requires some UI adjustments (i.e. dashboards, stats screen functionality, etc.) Review collected by and hosted on G2.com.

We love that we can test creative with different audiences and different on-site events. The granularity is key for us, and provides data we use in other aspects of our marketing strategy. Review collected by and hosted on G2.com.

We don't currently have any gripes about our work with Evergage. Review collected by and hosted on G2.com.