Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 19

At a product-level, Evergage allows us to create personalized experiences on our corporate website based on who the visitor is (e.g. company, industry, company size, geographic location, etc.) as well as what they do on our site (e.g. start but don't complete form fill out, view a specific page, watch a video, etc.). We initially were only looking for visitor profile, but once we started using the platform we quickly found that the behavior targeting is a powerful tool for engaging users. At a company level, we've gotten fantastic support from Evergage. We have a dedicated customer success manager. She helped us get started with the tool and it's easy for my team to schedule time with her when they encounter more complicated questions. Review collected by and hosted on G2.com.

The WSYSIWYG editor can modify any existing page on your website, but it works using a browser plugin. As long as you use the same computer with the browser plugin there's no issue, but it definitely makes it harder to make a quick edit if you're using another computer. I'd prefer the editor to be embedded in the web app. Review collected by and hosted on G2.com.

Great ability to understand what users are doing with our software, can get very granular in terms of pages viewed, actions taken, etc. Also very beneficial to add in-app messaging such as feature updates, instructions, welcome messages, and more.

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some of the CSS doesn't mesh with our own application CSS, so that makes it more clunky to work with. It's more an issue on our end but I wish there was a better way to make sure they worked together.

Also we used to have Evergage on our marketing site but now we use HubSpot and it doesn't work, so that's disappointing. Review collected by and hosted on G2.com.

The people behind the app. Always super nice, and willing to help. I am also very pleased with the ease of use and alerting.

Ease of use is important, because we have various teams using Evergage. With it being easy to onboard, our staff is able to get the most out of the data quickly.

Alerting is another very useful feature. For example, we setup alerts when customer usage drops. Not just all customers, but each customer specifically. This in turn allows our support team to be proactive and engage with the customers to ensure they are getting the most of their account. Review collected by and hosted on G2.com.

It's nothing special to Evergage, all software apps suffer from this - but the bugs that creep in, however they never linger that long. Review collected by and hosted on G2.com.

I love the IDEA of Evergage. And there is so much I'd like to try out and test. We implemented an opt-in pop-up on our blog and increased our newsletter sign-ups tremendously. Our product team is using it on the product side to much success, but we have struggled to get this going on the Marketing side. Review collected by and hosted on G2.com.

We were told that it "easily integrates with Marketo (our marketing automation platform). This was not the case for us. It took 3 meetings, including one with a developer, to get the pop-up on our Blog to work properly with Marketo. And if could absolutely not replicate this myself if I ever wanted to get another form working elsewhere. For us, most of the value comes from this important integration- as we already have worked many years to get a large, known database of cookies users through Marketo. So, to have to start over and re-cookie everyone again in Evergage is just not an option. So, sadly we haven't done much with it as of yet...

I also felt like we weren't given much help or guidance throughout onboarding and deployment. As a provider of a software platform ourselves, we are constantly looking at new customer adoption. Are they using the product? Have they set up what they needed to? And we proactively reach out to make sure this gets done. I didn't feel like we had this support from Evergage. We have done nothing but set-up one opt-in pop up on our blog (which was extremely time-consuming), and noone ever reached out to try to help us get more use out of the product. Review collected by and hosted on G2.com.

The level of specificity in how both user segments and campaigns are created is very deep. If I wanted to display content only to people who work at Ben & Jerry's within the state of Vermont and who have also never visited my website and are coming to my site via a search engine, I could do it, and fairly easily.

The setup of campaigns is also very user friendly. There is a WYSIWYG component to it, which seems to work well, and then you can modify the direct source code of the campaigns as well (which is how I do it). Review collected by and hosted on G2.com.

The support documentation is a bit lacking at this point. They have a newer website for support, but the old website is still active in Google search results. So most of the time if you Google something, the results that come up are the old site, which is annoying. I will say though that the in person support is very good and very responsive. I just personally prefer trying to figure things out myself, and the documentation makes that a bit difficult at this point.

They do seem to actively be working to improve this however.

The other small issue is that a lot of Evergage's focus appears to be on the B2C space, while my company is B2B. Some of the labels within the interface sort of assume you are a B2C company, which is easy enough to work around, but again, somewhat annoying. Review collected by and hosted on G2.com.

There are many features to like it is difficult to choose one. What has been the most beneficial to my client is being able to create multiple campaigns and limiting campaign views based off visitor activity. Evergage collects a lot of data which makes it easier to create campaigns you might not have thought about before. Review collected by and hosted on G2.com.

The campaign designer can be challenging to use but Evergage's technical team is always ready to fix whatever issue you have. Most of my issues were caused by my own website's CSS and the technical team was quick to find the issue and adjust their code for me. Review collected by and hosted on G2.com.

Like how you can segment readers based on previous actions and display additional content (say a banner, "pop up" or slide in message) to improve registrations and subscriptions. Know your audience and better provide relevant information.

A/B testing of different images or content.

Ability to incrementally improve functionality not built into blogging platform first go-round. Review collected by and hosted on G2.com.

As I was only the recommender, and am not a daily user of the tool, I can't really speak to much to the dislikes, but have heard the tool was a bit difficult to learn in the beginning and speed to deployment of an idea wasn't as fast as we would have liked, but I know there have been user experience improvements since we purchased. I will also say that the main users of the tool were co-op students who were replaced every 6 months and for the time spent with the tool, they did a fine job. Recommend a FTE learning the tool to avoid knowledge transfer. Review collected by and hosted on G2.com.

The personalization engine is proving to be an invaluable tool to not only help understand customer behavior but to easily allow a non-technical user of Evergage to use these insights to personalize the online experience for the customer to drive an outcome. Review collected by and hosted on G2.com.

It takes a fair amount of configuration to make it useful, to get to the point where you can demonstrate ROI. Once you're there it's an outstanding tool in the marketer's arsenal, but it does take some time to get there. Review collected by and hosted on G2.com.

Evergage is a very powerful tool that can do almost anything we need it to do. Their customer support is fantastic and has been a great partner in understanding our goals and how to use the tool to get there. We use it on our website and in our product. Review collected by and hosted on G2.com.

The UI is pretty complex, so be prepared to invest in learning its capabilities and how to use it. The message WYSIWYG editor is pretty sad, so we just edit our messages in HTML. Review collected by and hosted on G2.com.

I like Evergage's ability to create segments of all kinds and quickly do analysis on many different variables - number of visits, number of uses of a particular feature, duration of visit, etc. Also, the ability to integrate with Salesforce has been very key in my company, since Salesforce is a heavily-used tool, so it's great to have some application use data in there. Evergage also has a great (and very enthusiastic) product support team, and most of the time, my questions are addressed relatively quickly. Review collected by and hosted on G2.com.

We are using Evergage primarily for analytics, but the direction of the company seems to be more geared toward personalization and campaigns. I think this is great for marketers, but as a UX designer who wants to see how our customers are using our product, the campaign features are not as useful for me. I would love the ability to do more sophisticated analytics with Evergage, especially to be able to track common user paths through our product, which Evergage doesn't do that well right now. Review collected by and hosted on G2.com.