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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 18

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
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Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

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225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Real Estate
ER
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The client engagement team who help us implement campaigns. Very thorough process, smart people who think through solution before implementing. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

the self-service interface could be easier to use and customize treatments. i don't have a very technical team so this has been somewhat of a challenge. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Know what you want to get from the software, have a few use cases you can give to the evergage team so they can let you know if the product is right for you. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We try to alter our customer flow through our website and deeper into the lead funnel. We have seen increases across the board as it relates to customer engagement when using evergage treatments. Review collected by and hosted on G2.com.

Rachel P.
RP
Ecommerce Sr Manager of Product Development
Retail
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The team at Evergage is responsive and the tools and product offered are top of the line. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

We hope for great new features in the future and have no negative feedback. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

We are excited to see the great things on the product roadmap and recommend Evergage to anyone that loves collaborative partners. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Evergage offers us the ability to provide a dynamic experience on our site and perform successful content testing, providing us increased conversion. Review collected by and hosted on G2.com.

Kim W.
KW
Freelance Copywriter/Translator
Gambling & Casinos
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It's possible to customize the website exactly to the customer's behaviour, and get data on how and when they visit the site. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The software can be a bit illogical to navigate through when setting up a RTM campaign. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We're getting more insight into the customer's needs and can select what information should be shown to special customers. Review collected by and hosted on G2.com.

Shawn C O.
SO
Marketing Consultant | HubSpot Guru | Fractional CMO
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Ease of use, the easy implementation, the large variety of features available, the segmentation capabilities, the reporting, the available integrations for deeper analytics, basically everything because Evergage is AWESOME! Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Honestly, there isn't anything I dislike at this time. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Get Evergage now! It'll be a game changer for your company! Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We're trying to create the most personalized experience when visitors come to our website. We've been benefiting from the ability to serve up content and offers that matter to website visitors. Review collected by and hosted on G2.com.

Verified User in Internet
CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The tool is insanely powerful, some amazing personalization can be done because of it and the opportunities are endless. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The UI is EXTREMELY hard to use, the tool is overwhelming in it's capabilities and none of it is user intuitive. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We're using it as a tool to A/B test, so it's letting us rapid release things and watch their effect. By using Evergage it's allowed us to produce things quicker, and test easier. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Evergage provides strong abilities to segment users and accounts for a roll up reporting view. The in app messaging is very customizable and allows for robust engagement tracking. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The UX is a bit clumsy and isn't seamless. Additionally, the engagement metrics are valuable, but in some cases you only get summary data without the ability to drill down. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

1. Ability to provide robust in app messaging

2. user engagement metrics Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The training happens consistently and they're frequent able to answer technical questions on calls without having to ask other colleagues. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The integrations weren't explained in full detail on sales calls and they seem to require substantially more effort than first put forward. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Talk fully through the steps needed to implement any third party systems. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

I'm able to get around CMS limitations on my website and it's a lot easier to promote events and content pieces sitewide to segmented audiences. Review collected by and hosted on G2.com.

Verified User in Sporting Goods
US
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The support that we've received - we have been able to try many new things with Evergage. We have always gotten our questions answered and they continue to support our needs however they can. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It is a very complex platform that can be very useful. However, being new to Evergage, it has taken quite a bit of time to get brought up to speed. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

The need for website personalization. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Their support team is unbelievable. It's hard not to be successful with them driving you to do well. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I don't have that many dislikes, to be honest. I just wish I had more time to do my testing. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Their support team will make sure you are successful. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

A/B testing. Review collected by and hosted on G2.com.

Rajarajacholan P.
RP
Senior Architect
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Easy to setup and can avoid development headache. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Sometimes it duplicates some static contents lik images. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Recommedations are completely handled by evergage. Review collected by and hosted on G2.com.