225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews
Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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- Customer service is hands down the best customer service around. Quick responses (usually within 2 hours) and they always go above and beyond to help resolve issues or help build tricky campaigns
- Ability to implement A/B tests and product changes WITHOUT needing to incorporate development
- Analytics and the ability to track clicks and page views. WAY better than Google Analytics. We can track things on both the user and account level Review collected by and hosted on G2.com.
- Pathing and funnel report are not very helpful. Not robust and difficult to get information you need out of them
- Visual editor could be MUCH more user friendly. Since the tool is intended to be used for non-developers it would be nice if we could create campaigns in the editor and not in the source code area. Review collected by and hosted on G2.com.
The ability to personalize 1:1 in real-time at scale across channels. Review collected by and hosted on G2.com.
Design sometimes requires a UI designer. Review collected by and hosted on G2.com.
I really like all the features the platform has to offer, we have had evergage for about 2 months now and have not even begun to scratch the surface on what this tool can offer. Review collected by and hosted on G2.com.
While the platform is easy to navigate it can sometimes be confusing, especially when the support pages are on 2 different websites. If you google a question it will link to their old support site, some of the support documents are outdated even if they are only a few months old. Support in general is kind of slow, I get the feeling there are not a whole lot of people that work in support. It will take 24+ hours to get a reply and that can cause a log jam when you are trying to implement a new tool. Also getting updated from support would be nice, even if it's just hey , we haven't found the cause yet but are still looking into it, that would be nice to hear instead of nothing at all. Review collected by and hosted on G2.com.
I have utilized Evergage to help serve up a relevant lightbox to capture email addresses for new customers only. This campaign helps us gain customer leads, and filters through potential existing customers who would be purchasing without the incentive coupon attached to the campaign. My colleague's use this to help serve a better experience to our customers on our website, which has lead to more efficient campaigns overall. Review collected by and hosted on G2.com.
It would be nice to have more integrations with Act-On (the ESP), but I understand that our marketing automation tool is new so our integrations are what they are. Otherwise, no complaints. Review collected by and hosted on G2.com.
Recommendation algorithms
Seamless integration to a websit Review collected by and hosted on G2.com.
Data, Data, Data in cloud will always need scrutiny Review collected by and hosted on G2.com.
quick and easy to use, power machine learning Review collected by and hosted on G2.com.
need more design skill to master visual editor Review collected by and hosted on G2.com.
Powerful yet easy to use platform
Customer Service - Willingness of Evergage's Client team to go above & beyond
Deep 1:1 customer insights
Personalization across channels - Online & Email
Machine Learning Recommendation Engine
Pro activeness of Client Success team to recommend new campaigns Review collected by and hosted on G2.com.
So far so good. The slight issue that I had was around changing the Product Offering but that has since been sorted Review collected by and hosted on G2.com.
I love the flexibility to do different things on our site and in our product.
We test popups all the time, use EG for guides, walkthroughs and callouts and track it all in the product!
Also important to note that with a product so complex, you need good support. EG has that in spades. Their Customer Success team and Tech Support staff are prompt, knowledgeable, and understand business goals. Review collected by and hosted on G2.com.
the WYSIWYG needs work. They are continuously improving it. Review collected by and hosted on G2.com.
The overall idea and concept, ability to schedule campaigns and the reporting dashboard. Review collected by and hosted on G2.com.
Reporting discrepancies. No ability for web devs to select and change source code per experience. It's not really time efficient to do everything thru visual editor when you need to change entire div's code. Sliders are turning out to be a bit tricky to personalize. Review collected by and hosted on G2.com.
I like how easy Evergage is to set up and start using. The onboarding time is short and they are constantly updating their product to better serve their customers. My account lead is incredibly helpful and they are always willing to help set up campaigns and give ideas on how to optimize. Review collected by and hosted on G2.com.
Sometimes I find the visual editor frustrating to use, but it's still a great feature! Review collected by and hosted on G2.com.
