225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews
Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Evergage allows us to personalize our website, segment our audience and create custom experiences by audience and quickly test on our website. Review collected by and hosted on G2.com.
It is impossible to use this tool effectively without someone who can code design into campaigns. There are also often inexplicable bugs. Review collected by and hosted on G2.com.
The easy to share graphical statistics give a solid sense of reassurance that you are on the right path and provide an easy way to share with others. The help section is very well done and make you realized there is sooooo much you could be doing. Review collected by and hosted on G2.com.
I wish the visual editor was more polished.. and accounted for a wider variety of code base types. Review collected by and hosted on G2.com.
Real life examples of success. Easy to understand go to market strategies and organizational design to execute and deliver a successful roadmap. Small and intimate setting to ask questions and knowledge share.
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Some of the sessions were a future state with technology not ready for market. Review collected by and hosted on G2.com.
I work for a central Marketing team at my organization, so being able to target different segments and personalize my messages for each of my companies products is a great plus Review collected by and hosted on G2.com.
I'm lucky to have a central Web team at my organization; otherwise, I would have had troubles making some of the Ads responsive to mobile devises Review collected by and hosted on G2.com.
Building a campaign is easy for everyone. Review collected by and hosted on G2.com.
There's currently no real way to automate a campaign. Review collected by and hosted on G2.com.
Evergage fills a space in the analytics market like no other product I've tried.
As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and configurations that many analytics systems simply replicate.
While many people will not have the demanding requirements that I have for Evergage, I really have put it through the paces and pushed the support team to get me top-notch data exports for our predictive analytics projects. And you know what? They have delivered.
After 2 years of using the product at 2 companies (I requested it at my latest job and got it), they just keep adding critical features like UTM tracking, custom variables, custom event support. API enhancements, Improved online support and the ability to export both events-based and user-based tracking (without the annoying TOS Google Analytics is now requiring for tracking by userID).
they've even recently added the ability to "bucket" into segments by event occurrence. This is huge for our A/B testing and multivariate analysis of the numerous "personas" and "affinities" that we know about our users/visitors by ID.
Oh and did I mention that they generate unique userIDs for all anonymous visitors and they will overwrite that system ID and use the userID you indicate when you know the visitor's userID and configure Evergage to use it! For customer analysis and sales optimization, this is irreplaceable. I've written a bit about how Evergage has allowed us to create customer churn-risk scores here: http://blog.findable.me/post/52410161427/3-steps-to-building-customer-churn-risk-scores.
Basically, I'm now an Evergage fanboy (or "net promoter") but I actually have no affiliation with the company. Review collected by and hosted on G2.com.
The only thing that is annoying is that their UI (which majorly improving every month), it has some annoying bugs occasionally. And I wish they had a simple dashboard iphone and/or android app. But I think all in good time. Review collected by and hosted on G2.com.
Evergage is the best real-time website personalization platform. It's very user friendly and the team is wonderful to work with and super knowledgeable and responsive. Review collected by and hosted on G2.com.
There is nothing I dislike. Evergage is constantly trying to improve software. Review collected by and hosted on G2.com.
Evergage provides a powerful tool to personalize web experiences based on user behavior or other criteria defined by your marketing strategy. The ability to create site wide as well as geo-location or product interest type campaigns is fantastic. Review collected by and hosted on G2.com.
The learning curve is a bit steep and the setup of individual display campaigns sometimes requires writing HTML, specifically with campaigns that replace content on your site. Evergage documentation is helpful for high level campaign strategy, but fails to provide details on the UI and terms used within the tool itself. There could also be some improvements made to the recommendation engine with additional criteria for recommended items. Things like prioritization of recommended items, customized views of catalog items, and the ability to clone experiences within a campaign would be much appreciated. Review collected by and hosted on G2.com.
Evergage has a great analytics engine and it's company and industry recognition is also great. It's quite easy to create new segments and use their tools to learn where best to personalize based on industry and geography. Their reporting is also very good and provides a number of options for viewing results in order to give a thorough perspective on exactly how effective a campaign has been. They have a great customer success team that actually takes your success seriously and will assist you with ideas and implementation. Review collected by and hosted on G2.com.
Their UI for campaign creation needs serious work. It's really not intuitive and has a steep learning curve. I know icons are difficult, but there are many industry standards out there that would make figuring out their UI much simpler. It's exceedingly clear that they put tremendous effort into their stats and analytics engines, but now they need to work on their UI. Don't let that throw you too much, though. It's still a great tool. Review collected by and hosted on G2.com.
While our company uses Evergage for ecommerce. I am a Videographer and have found it particularly helpful for tracking video analytics. We were looking for a solution to better understand our video customers. Evergage allows us to track video engagement rates, trends and revenue much more efficiently than we were with Google Analytics. Review collected by and hosted on G2.com.
Since I don't have a programming background, it was a little difficult to figure out how everything works. Evergage support does a great job or setting everything up for you. I wish there were some more training videos/support pages on how to get set up and manage your reports. Review collected by and hosted on G2.com.
