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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 13

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
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Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


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Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

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225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
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Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The ability to implement strategies and hypotheses through A/B testing. Also, Evergage customer account exec / customer support has been educational and great in helping to implement campaigns Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

There is a lot to learn on Evergage and there are a lot of tools to use. It can be overwhelming Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Better understand our customers and trying to personalize customer's experiences Review collected by and hosted on G2.com.

Emilia H.
EH
Head of CRM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Flexibility, fit for purpose, out-of-the-box solutions, account management, user interface Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Could talk to our other marketing tools more efficiently; this is down to us too to integrate. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Evergage can offer a long-lasting solution for web personalisation and real-time marketing Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Web personalisation and real-time marketing; how to offer the customer a more holistic experience through CRM and web. Review collected by and hosted on G2.com.

Verified User in Investment Management
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The surving up of personalized content. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Would love for it to serve up more appropriate product symbols. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Would like to serve up relevant events based on advisor location. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
EL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

How flexible it's to interact with the UI Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Interface within the dashboard could use some improvements Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Best in the industry as far as visual editor Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Mainly conversion optimization. Personalization, AB testing and be able to test new features before going through development through our technical team. Review collected by and hosted on G2.com.

Verified User in Education Management
IE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Being able to create dynamic and personalized campaigns for our customers. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Simply how its not always obvious how it works. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Segmentation and digital marketing, digital analysis Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Evergage was very lightweight to set up and use. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

There were some pains at first with screen flicker. Because of new cookie policies, we had to find a work around. The support team was a huge help Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We have rolled out many A/B tests Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

How it's instant. Turning features on and off with the click of a button. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

With strong cookie policy's these days, not every customer will see these features. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Go for it Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Ont he fly hot fixes.

DIrect fixess without deployment. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Love the personalization features available through the platform, it's not clunky like other tools in particular adobe target. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Analytics and testing information could be better Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Have a front end developer manage the tool Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Personalization, A/B Testing Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Easy to put together customer segments based on a variety of attributes and actions. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The reporting isn’t totally trustworthy. I’ve seen inconsistencies when comparing to internal numbers. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It’s basically holding our website together at this point. Review collected by and hosted on G2.com.

BB
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I appreciate the technology, the flexibility of the tool and the overall features but nothing beats the customer service at Evergage. The technology is unmatched but the customer service beats even that. The continued growth of the technology is exceptional and necessary for the growth in the ecommerce and an online presence. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

There isn't much I dislike about Evergage. There are definite areas of improvement but overall, the company, the technology and the people are amazing. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

I highly recommend Evergage to any company that is trying to grow their online presence, reach more customers and effectively supply information to current customers. Evergage is unmatched in their technology, reach, customer information, analysis, reporting and product offerings. I am glad my company decided to partner with Evergage. As a designer and online manager, this tool has made my life easier. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We are solving customer retention issues, conversion complications and campaign timeliness issues with Evergage. The real-time, immediate campaign creation, testing and results are an added benefit. Review collected by and hosted on G2.com.