Save to My Lists
Paid
Claimed

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 12

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Overview

What is Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands to lose business. Marketing Cloud Personalization automates dynamic offers and content for each customer in real-time, using AI-driven, 1-to-1 experiences. This allows you to personalize moments across the customer journey with real-time behavioral data from marketing, sales, and service, and determine the next best action for each individual customer. AI recommendations allow you to tailor content, offers, & experiences for each individual, while taking the guesswork out of building 1-to-1 engagements. Personalization also allows you to maximize your return on engagement by increasing conversion, order value, and customer loyalty.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

How do you position yourself against your competitors?

Unified profiles for all customers/visitors/users
1-to-1 cross-channel personalization
Machine learning/AI powered
True real-time segmentation and experience delivery
Deep behavioral data & advanced analytics
Targeted A/B/n testing
Easy-to-use for the business user
Robust and developer-friendly
Fast to implement and integrate
B2B and B2C solution
Serves the mid-market and enterprise across industries
Competitive pricing
Customer success and support services included


Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,164 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


OK
Overview Provided by:

Recent Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

Pawan S.
PS
Pawan S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Salesforce Review"
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, cu...
Yamini D.
YD
Yamini D.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good features"
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available t...
GR
Gaurav R.Enterprise (> 1000 emp.)
3.5 out of 5
"Enhancing HCP interactions for the field force"
Allows to have personalized journeys that can help field force be more efficient in HCP comms
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Media

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Affinity Profile
Get a real-time view of your customers’ affinities and areas of engagement powering the 1:1 experiences you are delivering to them.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - A/B Testing
Test efficiently on individuals and audiences. Launch A/B tests and view results in real time to optimize on the fly.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Survey Development
Design and deploy surveys to website visitors and draw from response data to inform customer experiences in real time.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - AI Automated Next Best Actions
Engage customers in the moment with AI and real-time data. Determine personalized next-best actions — rooted in business value.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Sales & Service Personalization
Inspire next best actions for customers by linking your CRM and service data.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Demo - Journey Triggers
Start an outbound journey when customers join or leave segments, abandon a cart, and more.
Play Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Video

Official Downloads

Answer a few questions to help the Salesforce Marketing Cloud Personalization (formerly Interaction Studio) community
Have you used Salesforce Marketing Cloud Personalization (formerly Interaction Studio) before?
Yes

225 Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Gives us the opportunity to test different elements on the site, see results and then decide whether or not we want to build permanent features with our tech team. Visual Editor also a great tool. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

User interface (Dashboard) could use some love. Specially the navigation and UX. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

It can be confusing at first, but documentation is really good, and support is fantastic. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

It's incredibly helpful to improve conversions and test elements in UI to learn more about users behavior and preferences. We have been modifying to UI to follow this path and serve a more personalized experience. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Lots of great tools to increase conversion Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Not enough support or services to optimize campaigns/tools. Too expensive for what we were getting. They bought out our previous provider and in that process we lost the "management" part of the service. When we asked for it, we were asked to pay substantially more for a service that wasn't covering the expense to begin with. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

None, data showed very few people clicked on their product recommendations and purchased the item. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I love the ability to do real time personalization but above all the ease of use and reporting Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I wish tying into other software we use was a bit more straightforward Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We can now identify users and where they are from, what programs they are interested in and we are able to guide them through the sales funnel Review collected by and hosted on G2.com.

Tom F.
TF
E-Commerce Operations Manager EMEA/PAC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Good, clear and simple interface, changes made are instantly visible. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It took some time to understand how recipies work and how you can use them to trigger content. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We improved conversion through personalized product recommendations based on AI. Review collected by and hosted on G2.com.

Bobby M.
BM
Digital Optimization Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Evergage has an incredible support team that is always available to help work through campaign ideation and implementation. The machine learning capabilities have enormous potential to deliver 1:1 content recommendations across our site enabling us to deliver a truly personalized experience for each visitor. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

There is a bit of a steep learning curve involved because the software has so much functionality built into it that it can take some time to become comfortable using all the different features. The good news is the support team is there to help you through any challenges along the way. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We are personalizing our site to deliver relevant content to our site visitors in the right place at the right time. This has enabled to move users through our marketing funnel more efficiently, support nurture activities and SEM/paid media campaigns, and increase conversions. Review collected by and hosted on G2.com.

Response from Andy Zimmerman of Salesforce Marketing Cloud Personalization (formerly Interaction Studio)

Thanks, Bobby. We appreciate your support and feedback. Lots of usability improvements coming soon with Visual Editor enhancements and campaign templates...stay tuned!

Herston F.
HF
UI Designer
Financial Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I like how easily the application can be integrated into and existing infrastructure. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

The in browser editor and be a little difficult to work with. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Creating unique more personalized user experiences. Review collected by and hosted on G2.com.

Verified User in Banking
EB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

always available, ready to find solution with the customer Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

nothing so far even after 1 year relationship Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Use personalization engine through omnichannels Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I enjoy using pop-ups on our website to help convert leads to apps in our digital campaigns. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

I do not understand gears yet. Other than that, I do not dislike anything. Review collected by and hosted on G2.com.

Recommendations to others considering Salesforce Marketing Cloud Personalization (formerly Interaction Studio):

Take advantage of all of its capabilities. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

No problems. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

We were one of the early adopters of the tool and testing and personalization has helped us make good decisions to meet our customer goals Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

Excellent tool but needs some training before we can use Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

Testing

Personalization Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

What I like best about Evergage is their customer service. They are always available when we need them. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Personalization (formerly Interaction Studio)?

It can be a little intimidating to use at times but the more I use it, the more comfortable I am with it. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Personalization (formerly Interaction Studio) solving and how is that benefiting you?

We are able to personalize areas of our website to better serve our students. Review collected by and hosted on G2.com.