Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Reviews & Product Details - Page 10

Evergage helps us completely target and personalize our campaigns. We have several different segments in our business that require different messaging and Evergage provides the ability to send the right message, to the right person at the right time to drive customer engagement. Review collected by and hosted on G2.com.

I wish Everage tailored to our B2B needs better as we target the account level vs. the user level. It works through a few workarounds but I would love to have this a bit more seamless and better visibility into account level performance metrics. Review collected by and hosted on G2.com.

Evergage was a great resource for me, as a new brand manager, to try out and test features in our marketing that provided quick insights about our customers, user experiences, and content. The chance to learn on the go, while not having to worry about significant changes to our strategy was optimal. Review collected by and hosted on G2.com.

My dislikes were not regarding the specific interface with evergage but rather the structure of our account. We had a lead project manager and all requests had to go through that funnel. Things took added time- not to the fault of the evergage but rather our own setup. My recommendation is to ensure each person working with the platform has adequate access. Review collected by and hosted on G2.com.

Evergage allows us to be extremely nimble and flexible with targeted messaging. We are in the B2B space, and we use the system to relay messages to our current customers. If we need to close the phones or notify customers of downtime, we're able to set up messaging in minutes. The best part is the segmentation - we are able to get extremely granular with who we want to target - something that we haven't been able to find in other platforms. Review collected by and hosted on G2.com.

Some of the reporting is lacking - we're able to see micro level views but have had difficulty tracking macro level analytics. Review collected by and hosted on G2.com.

Definitely the customer support. Their CS team is amazing and always super helpful with any issues that arise. A powerful platform and intuitive to pick up. Useful for anyone needing an ABM web personalization tool or any Ecommerce. Review collected by and hosted on G2.com.

There are some issues with the UI. While it is intuitive to pick up there can be some confusing things with where things are when pulling statistics on a campaign but definitely a minor issue when looking at the platform as a whole. Review collected by and hosted on G2.com.

Evergage takes complicated features and makes them easy to administer. We had our user segments set up in less than a month, and geotargeting took minutes. This ease of use translates into effective campaigns and happier customers. Review collected by and hosted on G2.com.

What's to dislike? If anything, and I know it's a tall order, we would like to get customer data when they visit websites that we don't own, so that they can be in a segment on their first visit. Something similar to Google remarketing. Review collected by and hosted on G2.com.

Evergage is a robust tool. Firstly, I was impressed by Evergage's onboarding optional training program set up so new users can learn how to user their tools, use cases, and practice building out campaigns. I also find their documentation helpful with concrete examples and step by step technical walk throughs, often with screen shots.

Their tools are fairly quick to learn and easy to use once implementation and data mappings are complete. Building and testing a simple campaign (pop ups, in-line text changes, button color changes, banners, etc) can be done in 30 minutes or less. Between the Chrome extension and their platform I find I can almost always quickly build anything I'm tasked with. For more complicated tasks requiring javascript, their support team has been great about responding and building it for us. I cannot say enough generous things about their knowledgeable, responsive account managers and support team.

The ability to add simple or complex dynamic load rules at the campaign level, experience and message level is exceptional. So far there hasn't been a use case we couldn't achieve with this. The logic can include user on site behavior (a certain time on site, or specific user actions / inactions based on pages or events, or even a sequence of actions) or segments based on data from your database. I found it easy to create a segment of users via uploading a CSV of account IDs since account ID was a data variable we'd mapped. There is also a REST API option to read and update data in Evergage those we haven't implemented this yet. Scheduling campaigns or experiences based on user time zone and country has been easy and useful for our regular county level promotions.

Lastly, their reporting features have been useful and our account reps are always eager to review, analyze and suggest improvements to test for our campaigns. Review collected by and hosted on G2.com.

As of my writing this, Evergage is not necessarily intended for use in apps. Our country recently released a Shopify app. Since this is only a small use case currently for us it's not a problem. Evergage's support has offered to help with any technical challenges when we're ready to focus on campaigns in our app. Review collected by and hosted on G2.com.

I like how you have so many possibilities to customize your website for a vast variety of different potential customers. You can find what works best for you and Evergage will help you through the process as well. Review collected by and hosted on G2.com.

Not much to dislike, but the hardest part is figuring out what you want to do for your organizations needs. There are so many customizable options that you have to play with to find what works best. Review collected by and hosted on G2.com.

It is easy to use for our entire digital and marketing team without having to summon IT for support. We're able to create experience for new users, returning users and dive into more specific groups from there. Cloning and setting up and experience is very easy once you've created some initial templates. Evergage's support team is also always ready to help if we have questions. Review collected by and hosted on G2.com.

Now that our Marketing Managers see how well things our performing, we trying to make sure we're continuing to focus on quality over quantity. Review collected by and hosted on G2.com.

PLATFORM that offers behavioral tracking, segmentation, targeting, A/B & multivariate testing, attribution analysis, customer analytics, and 1:1 personalization, recommendations and offers. Multi-channel support: website, web application, mobile web, mobile app, email, and on-site search.Evergage’s Center of Excellence empowers customers to quickly build and deploy personalization campaigns and provides strategic guidance, training and ongoing support at no additional cost.Out-of-the box integrations with CRM, email marketing/marketing automation, plus an extensive API library for connecting with other systems using Evergage Gears™ Review collected by and hosted on G2.com.

It requires some time and on boarding to set up the integration with your product and Evergage. For applying elements to you platform, such as pop-up and text overlay, you should know a bit of CSS to make it look pretty. The templates that Evergage provides are not the best looking in terms of UI. Review collected by and hosted on G2.com.

Evergage was very helpful in helping our small digital experience team to set up campaign templates, best practices or helping us build out our strategy. Review collected by and hosted on G2.com.

The platform seems very powerful but yet pretty complex to manage or build up priority campaigns. Being in a small team it's hard to scale the campaigns at the level we wish we had. Review collected by and hosted on G2.com.