The level of specificity in how both user segments and campaigns are created is very deep. If I wanted to display content only to people who work at Ben & Jerry's within the state of Vermont and who have also never visited my website and are coming to my site via a search engine, I could do it, and fairly easily.
The setup of campaigns is also very user friendly. There is a WYSIWYG component to it, which seems to work well, and then you can modify the direct source code of the campaigns as well (which is how I do it). Review collected by and hosted on G2.com.
The support documentation is a bit lacking at this point. They have a newer website for support, but the old website is still active in Google search results. So most of the time if you Google something, the results that come up are the old site, which is annoying. I will say though that the in person support is very good and very responsive. I just personally prefer trying to figure things out myself, and the documentation makes that a bit difficult at this point.
They do seem to actively be working to improve this however.
The other small issue is that a lot of Evergage's focus appears to be on the B2C space, while my company is B2B. Some of the labels within the interface sort of assume you are a B2C company, which is easy enough to work around, but again, somewhat annoying. Review collected by and hosted on G2.com.
224 out of 225 Total Reviews for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Overall Review Sentiment for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Log in to view review sentiment.
The Salesforce Marketing Cloud Suite is an extremely potent arsenal of tools that empowers us to seamlessly build hyper personalized, cross-channel marketing campaigns. Being able to segment audiences, build automated workflows and track our messaging in real-time has transformed the way we approach marketing. Syncs with other Salesforce products and provides easy to work data share options which further enrich our understanding of customer behavior. The amount of customization you can do with those services is insane and that is what helps tailor your campaigns to very specific customer needs. Review collected by and hosted on G2.com.
Onboarding new users to Salesforce Marketing Cloud Suite is challenging due to the intense learning curve. In addition, the user interface is powerful at getting specific data back into your hands but it feels clunky and to use features correctly its assumed you've gone through a boot camp of some sort. Finally, the complexity of the suite sometimes adds problems: degraded system performances and everyday bugs interrupting workflows. In addition, the platform can be quite expensive for smaller businesses or those with restrained marketing budgets. Continuous monitoring and management through a dedicated team also adds to the total expense Review collected by and hosted on G2.com.
Salesforce marketing cloud hasSalesforce Marketing Cloud (SFMC) is one of the most robust and comprehensive digital marketing platforms available today, designed for businesses looking to manage and optimize multi-channel marketing campaigns at scale. It offers various tools for email, social media, SMS, mobile push, and web marketing, all under one umbrella, making it a versatile solution for marketers aiming for seamless omnichannel engagement. Here’s a breakdown of its strengths and weaknesses: Review collected by and hosted on G2.com.
Steep Learning Curve: Due to its vast array of features and customization options, SFMC can be overwhelming, particularly for small or medium-sized businesses. Marketers often require extensive training or certified professionals to fully unlock the platform's potential.
Complexity and Cost: The pricing structure can be high, especially as your business scales and requires more advanced features like AI, extensive data storage, or high-volume email sends. Additionally, custom development and integrations can add to the cost and complexity. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Personalization is a powerful tool for businesses seeking to create real-time, highly personalized customer experiences. While it offers robust features, the ease of use and implementation can vary depending on the user's familiarity with Salesforce and the level of technical expertise available within the organization. their customer support is very helpful. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Personalization has a steep learning curve, especially with its advanced features, and can be complex to implement without technical expertise. It can be costly, and while rich in features, it may feel overwhelming for some users. Integration with non-salesforce platforms can require additional effort, and there can be performance issues when managing large data sets. Despite its strengths, it may not be ideal for smaller businesses or those without dedicated technical resources. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud's robust personalization features for creating tailored and targeted customer experiences, including dynamic content, customer journey mapping, and predictive intelligence Review collected by and hosted on G2.com.
Nothing so far i used salesforce last 2 year. Salesforce is one of the best cloud software platform to used. Review collected by and hosted on G2.com.
It gives you an ease to operates the marketing skills using the marketing cloud platform and helps the organisation to segrigate the data. Review collected by and hosted on G2.com.
It is difficult to see the flow of data sometimes within the CRM. Review collected by and hosted on G2.com.
What I love most is how intuitive the platform is. Even if you’re not a tech expert, it’s relatively easy to set up personalized experiences across different channels like email, web, and mobile. The real magic, though, lies in the real-time decisioning engine. It allows me to adapt campaigns instantly based on customer behavior, making my interactions feel more relevant and timely. Review collected by and hosted on G2.com.
There is nothing that I dislike about the tool at the time. Review collected by and hosted on G2.com.
The best thing about Intearction Studio is it's capability to capture events in real time and handle a large amount of data. Updating user segments in real time for targeted segments really enhances user experience. Review collected by and hosted on G2.com.
The values in backend do get updated in real-time but the reflection in UI takes time which creates a bit of confusion. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Suite for its comprehensive multichannel marketing capabilities, enabling personalized and automated campaigns. The platform's integration with Salesforce CRM ensures a unified customer view, fostering collaboration between sales and marketing teams. Robust analytics, scalability, and a strong focus on compliance contribute to its effectiveness. The suite empowers businesses with data-driven insights, efficient automation, and secure, compliant practices, making it a valuable tool for organizations seeking a versatile and integrated marketing solution. Review collected by and hosted on G2.com.
Noteworthy considerations regarding Salesforce Marketing Cloud Suite involve its intricacy, potentially posing a learning curve for new users. The platform's pricing structure may be prohibitive for smaller enterprises, and adeptly navigating its extensive feature set requires a substantial investment in time and training. Customization, while robust, demands technical proficiency. Some users have expressed occasional challenges with customer support, citing delayed responses. Consequently, while the suite offers formidable capabilities, it may be most optimally utilized by larger enterprises equipped to surmount its complexities. Prospective users are advised to thoroughly evaluate their organizational needs and resources before committing to the platform. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Personalization excels in real-time customer engagement, cross-channel orchestration, AI-driven recommendations, and dynamic segmentation, enabling tailored experiences that boost customer loyalty and conversions. Review collected by and hosted on G2.com.
Salesforce Marketing Cloud Personalization can be complex to implement and requires significant setup and integration efforts. Additionally, real-time data processing can occasionally face delays, and the pricing may be high for smaller businesses. Review collected by and hosted on G2.com.
It's the best cloud marketing tool to run any type of marketing campaign, it's easy to send email campaings, send news letters and send personalized markeitng content to target audience. It can be integrated with the website to check the traffic. Review collected by and hosted on G2.com.
overall it's the best product to use but it's a costly affair, also it required bit of a training to move ahead. Review collected by and hosted on G2.com.
