The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.

Intangible Products

Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.

Salesforce Commerce for B2C Categories on G2

E-Commerce Platforms

E-Merchandising

Omnichannel Commerce

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Merchandising/Marketing

Storefront Design Tools	Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 192 Salesforce Commerce for B2C reviews.	82% (Based on 192 reviews)
Product Visualization	As reported in 137 Salesforce Commerce for B2C reviews. Ability to display and manage photos, 3D views, videos etc for each product	83% (Based on 137 reviews)
Recommendations / Personalization	Based on 206 Salesforce Commerce for B2C reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc	81% (Based on 206 reviews)
Promotions and Discounts	As reported in 199 Salesforce Commerce for B2C reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.	79% (Based on 199 reviews)
Shopping Cart Abandonment	Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. 186 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	76% (Based on 186 reviews)
Product Reviews	Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 185 Salesforce Commerce for B2C reviews.	80% (Based on 185 reviews)
SEO	Based on 182 Salesforce Commerce for B2C reviews. Provides tools to drive traffic to pages via organic search	81% (Based on 182 reviews)

Product Catalog

Content Management		As reported in 194 Salesforce Commerce for B2C reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.	84% (Based on 194 reviews)
Product Configuration		Ability to all users select options to configure the product or select product options. For example, color, size, etc. 194 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	82% (Based on 194 reviews)
Product Search and Filtering		Based on 201 Salesforce Commerce for B2C reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting	82% (Based on 201 reviews)
Intangible Products	See feature definition	As reported in 174 Salesforce Commerce for B2C reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.	81% (Based on 174 reviews)

Order Process

Checkout Process	See feature definition	Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. This feature was mentioned in 196 Salesforce Commerce for B2C reviews.	83% (Based on 196 reviews)
Shipping Options		Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 192 Salesforce Commerce for B2C reviews.	82% (Based on 192 reviews)
Tax Display and Processing		As reported in 189 Salesforce Commerce for B2C reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.	83% (Based on 189 reviews)
Payment Processing		As reported in 193 Salesforce Commerce for B2C reviews. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.	83% (Based on 193 reviews)
Order Management		Based on 195 Salesforce Commerce for B2C reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.	82% (Based on 195 reviews)
Returns / Refunds		Based on 182 Salesforce Commerce for B2C reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service.	79% (Based on 182 reviews)
Inventory Management		Displays inventory levels of products in real time. Displays inventory by location if required. This feature was mentioned in 184 Salesforce Commerce for B2C reviews.	82% (Based on 184 reviews)
Multi-Channel Fulfillment		Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 167 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	81% (Based on 167 reviews)

Multi-Channel Support

Omnichannel	Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 180 Salesforce Commerce for B2C reviews.	83% (Based on 180 reviews)
Mobile	As reported in 183 Salesforce Commerce for B2C reviews. Features that enable customers to easily to shop for products using a mobile device.	82% (Based on 183 reviews)
Social Commerce	Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 167 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	83% (Based on 167 reviews)
Customer Service	Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. 186 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	82% (Based on 186 reviews)
Store Locator	Enable customers to locate and navigate to physical locations by zip code, city or GPS 172 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	80% (Based on 172 reviews)
3rd-Party Store Integration	Based on 112 Salesforce Commerce for B2C reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels	82% (Based on 112 reviews)
B2B	As reported in 162 Salesforce Commerce for B2C reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.	82% (Based on 162 reviews)

Platform

APIs	As reported in 177 Salesforce Commerce for B2C reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.	82% (Based on 177 reviews)
Customization	Product provides tools to customize web store front, business process, etc. to meet unique business needs. This feature was mentioned in 193 Salesforce Commerce for B2C reviews.	83% (Based on 193 reviews)
Integrations to Add-on Tools	Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 180 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	83% (Based on 180 reviews)
User Management	Based on 196 Salesforce Commerce for B2C reviews. Enables customers to update their own user information, settings and preferences.	84% (Based on 196 reviews)
Reporting / Analytics	Based on 201 Salesforce Commerce for B2C reviews. Provides standard and ad-hoc reporting ability to meet business requirements	81% (Based on 201 reviews)
Security	Based on 190 Salesforce Commerce for B2C reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks	86% (Based on 190 reviews)
Multi-Site Management	Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. This feature was mentioned in 178 Salesforce Commerce for B2C reviews.	86% (Based on 178 reviews)
Admin Access Rights	Based on 182 Salesforce Commerce for B2C reviews. Provides ability to control editing rights by product category, geography etc.	85% (Based on 182 reviews)
Test-to-Product Migration	Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site This feature was mentioned in 168 Salesforce Commerce for B2C reviews.	83% (Based on 168 reviews)
Internationalization	Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation 164 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	85% (Based on 164 reviews)
Cross Browser Support	Enables store or site to provide the same user experience in all browsers and browser versions. This feature was mentioned in 175 Salesforce Commerce for B2C reviews.	84% (Based on 175 reviews)
Performance and Reliability	Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 196 Salesforce Commerce for B2C reviews.	85% (Based on 196 reviews)

Design

Templates - Mobile E-Commerce	Based on 25 Salesforce Commerce for B2C reviews. Include templates that non-technical users can use to create apps	83% (Based on 25 reviews)
Versions - Mobile E-Commerce	Allows users to create versions of the same app, such as user version and admin version 25 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	84% (Based on 25 reviews)
Testing - Mobile E-Commerce	Provide features to test apps and identify potential issues before launch This feature was mentioned in 24 Salesforce Commerce for B2C reviews.	85% (Based on 24 reviews)
Multichannel - Mobile E-Commerce	As reported in 25 Salesforce Commerce for B2C reviews. Simulate real-life scenarios for app testing	84% (Based on 25 reviews)

Personalization

Branding - Mobile E-Commerce	Helps users align with the company brand guidelines 25 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	83% (Based on 25 reviews)
Localization - Mobile E-Commerce	Based on 25 Salesforce Commerce for B2C reviews. Deliver localization features such as multi-language or multi-currency management	82% (Based on 25 reviews)
Digital Content - Mobile E-Commerce	Manage content such as images, videos, or documents used to create apps This feature was mentioned in 26 Salesforce Commerce for B2C reviews.	85% (Based on 26 reviews)
Geofencing - Mobile E-Commerce	Target users with personalized content based on their locations 24 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	84% (Based on 24 reviews)

Analysis

Dashboards - Mobile E-Commerce	Track app performance using personalized dashboards This feature was mentioned in 24 Salesforce Commerce for B2C reviews.	83% (Based on 24 reviews)
User Behavior - Mobile E-Commerce	Monitor app user behavior and identify trends or challenges This feature was mentioned in 23 Salesforce Commerce for B2C reviews.	88% (Based on 23 reviews)
Sales - Mobile E-Commerce	Based on 22 Salesforce Commerce for B2C reviews. Analyze sales volumes and amounts by product, type of user, channel, etc.	82% (Based on 22 reviews)

Analytics

Reports & Analytics		The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool. This feature was mentioned in 19 Salesforce Commerce for B2C reviews.	94% (Based on 19 reviews)
Customer Data		Based on 19 Salesforce Commerce for B2C reviews. Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.	93% (Based on 19 reviews)

Merchandising

Product Recommendations	Products recommended to customers based on their purchasing or viewing history. This feature was mentioned in 19 Salesforce Commerce for B2C reviews.	92% (Based on 19 reviews)
Product Search	Based on 19 Salesforce Commerce for B2C reviews. A search function to help customers easily find products in an online store.	93% (Based on 19 reviews)
Product Display	Tools to optimize how product images are represented on the site. 19 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	94% (Based on 19 reviews)
Media File Storage	Tools to store and organize product images, videos, and 3D renderings. This feature was mentioned in 19 Salesforce Commerce for B2C reviews.	86% (Based on 19 reviews)
Web Content Management	Tools to optimize and organize product descriptions and other content published to an online store. 19 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	89% (Based on 19 reviews)

Administration

Integrations	Based on 18 Salesforce Commerce for B2C reviews. The ability to integrate with a variety of e-commerce software in order to share data and functionality.	93% (Based on 18 reviews)
Dashboard	Based on 18 Salesforce Commerce for B2C reviews. A means to display relevant reports and other data in one, easily accessible place.	90% (Based on 18 reviews)
Reporting	Creating reports and presenting sales, inventory, and customer information provided by data collected by the software. This feature was mentioned in 21 Salesforce Commerce for B2C reviews.	90% (Based on 21 reviews)
Cart Management	Based on 20 Salesforce Commerce for B2C reviews. The ability for customers to add and remove multiple products before purchase.	88% (Based on 20 reviews)
Shipping Information Collection	The ability to collect shipping information in order to fascilitate order fulfillment. 21 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	87% (Based on 21 reviews)

Integrations

Payment Gateway Integration	Based on 21 Salesforce Commerce for B2C reviews. Integration with a payment gateway in order to fascilitate collecting payment.	88% (Based on 21 reviews)
E-commerce Platform Integration	As reported in 21 Salesforce Commerce for B2C reviews. Integration with e-commerce platforms in order to create a seamless shopping experience.	90% (Based on 21 reviews)
Email Integration	Based on 21 Salesforce Commerce for B2C reviews. Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.	87% (Based on 21 reviews)

Cart Management

Multi Cart	Ability to create multiple shopping carts on the same platform 22 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	84% (Based on 22 reviews)
Products	As reported in 21 Salesforce Commerce for B2C reviews. Allows users to add and remove products and details such as price or item description	87% (Based on 21 reviews)
Templates	Based on 20 Salesforce Commerce for B2C reviews. Provide online store templates that can be customized by users	85% (Based on 20 reviews)
Embed	Shopping cards can be easily added to any type of website 21 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	85% (Based on 21 reviews)

Omnichannel Features

Retail Management	The ability to manage the operations of a retail storefront and integrate storefront operations with other channels. This feature was mentioned in 23 Salesforce Commerce for B2C reviews.	79% (Based on 23 reviews)
POS Integration	The ability to integrate with a POS system in order to facilitate the integration of brick and mortar channels with other channels. This feature was mentioned in 23 Salesforce Commerce for B2C reviews.	80% (Based on 23 reviews)
Social Media Integration	Based on 22 Salesforce Commerce for B2C reviews. Tools to integrate social media channels with other commerce channels to create a seamless experience for customers.	81% (Based on 22 reviews)
Customer Service Integration	The ability to integrate customer service into all channels. This feature was mentioned in 23 Salesforce Commerce for B2C reviews.	86% (Based on 23 reviews)
Marketing Tools	The ability to integrate marketing tools into all channels. This feature was mentioned in 23 Salesforce Commerce for B2C reviews.	86% (Based on 23 reviews)
E-commerce Integration	Tools to combine e-commerce channels with other channels in order to create a seamless experience across channels. 24 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	86% (Based on 24 reviews)
ERP Integration	The ability to integrate with ERP systems in order to unite customer-facing channels with back-end channels. 23 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	81% (Based on 23 reviews)

Reporting

Reports & Analytics		As reported in 24 Salesforce Commerce for B2C reviews. Tools to present data collected from various channels in a digestible way to help business owners make informed decisions.	85% (Based on 24 reviews)
Data Transfer Tools		The ability to transfer data between channels in order to streamline operations. 24 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	85% (Based on 24 reviews)

Headless Commerce

Decoupling	Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 78 Salesforce Commerce for B2C reviews.	81% (Based on 78 reviews)
REST APIs	Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 81 Salesforce Commerce for B2C reviews.	85% (Based on 81 reviews)
Data Orchestration	As reported in 79 Salesforce Commerce for B2C reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end	85% (Based on 79 reviews)
Customization	Allows developers to customize the platform using multiple programming languages This feature was mentioned in 83 Salesforce Commerce for B2C reviews.	85% (Based on 83 reviews)
Extensibility	As reported in 81 Salesforce Commerce for B2C reviews. Include prebuilt integrations with multiple systems such as ERP and CRM	84% (Based on 81 reviews)

Generative AI

AI Text Generation		As reported in 63 Salesforce Commerce for B2C reviews. Allows users to generate text based on a text prompt.	80% (Based on 63 reviews)
AI Text Summarization		Condenses long documents or text into a brief summary. 67 reviewers of Salesforce Commerce for B2C have provided feedback on this feature.	77% (Based on 67 reviews)