Rakuten Advertising
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Rakuten Advertising
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4.4 out of 5 stars
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Rakuten Advertising Reviews & Product Details - Page 7

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Rakuten Advertising Overview

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What is Rakuten Advertising?

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

Rakuten Advertising Details
Product Website
Discussions
Rakuten Advertising Community
Languages Supported
German, English, French, Portuguese
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Product Description

Rakuten Advertising is an integrated marketing solutions, empowering marketers across affiliate, display and search.

How do you position yourself against your competitors?

We identify unique opportunities to execute a full-funnel strategy with:

• Industry-first AI and data-driven tools: Our tech includes Partnership Discovery to find unseen partners, global forecasting, benchmarking and more to predict, prove, and improve your campaigns.

• World-class full-funnel network: We connect clients with vetted premium and emerging global partners at every stage, from awareness to conversion, with local teams advising in every region.

• User-friendly technology: Our dashboards, reporting, and tools, like Audience Engine, are powerful and easy to get started without a steep learning curve.

• Forward-thinking strategies: With decades of affiliate marketing expertise, our team of data scientists, consultants, and global publisher experts drive advanced techniques for future success.

• Robust support: We provide comprehensive assistance, from technical support to strategic advice, and are always there as an extension of your team.

Seller Details
Seller
Rakuten Advertising
Company Website
Year Founded
1996
HQ Location
San Mateo, CA
Twitter
@rakutenadvert
16,057 Twitter followers
LinkedIn® Page
www.linkedin.com
964 employees on LinkedIn®
Description

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

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Overview Provided by:
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Recent Rakuten Advertising Reviews

Pankaj S.
PS
Pankaj S.Small-Business (50 or fewer emp.)
4.0 out of 5
"One of the best networks for me!"
It has been a great resource for me to connect with leading advertizers. Over the years I have earbed thousands of dollars with the platform.
Read more
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Of the plataforms that we work with, rakuten is the best"
PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT
Read more
Charlotte R.
CR
Charlotte R.Enterprise (> 1000 emp.)
4.5 out of 5
"Rakuten drive growth and success"
The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success ...
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Rakuten Advertising Media

Rakuten Advertising Demo - Advertiser Dashboard
Advertiser Dashboard
Rakuten Advertising Demo - Trends
Trends
Rakuten Advertising Demo - Global Performance Report
Global Performance
Rakuten Advertising Demo - Affiliate Forecasting
Forecasting
Rakuten Advertising Demo - Benchmarking
Benchmarking
Affiliate Intelligence by Rakuten Advertising
Play Rakuten Advertising Video
Affiliate Intelligence by Rakuten Advertising
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67 Rakuten Advertising Reviews

4.4 out of 5
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Rakuten Advertising Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Rakuten AdvertisingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Leisure, Travel & Tourism
UL
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

Taking a data driven approach to Marketing Campaigns, Rakuten Marketing will provide the reporting you need on the collateral you're using. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

While the reporting is robust, the user interface is unimpressive and could use an upgrade. Review collected by and hosted on G2.com.

Recommendations to others considering Rakuten Advertising:

Affiliate partners need to be help accountable and often surface old Marketing collateral. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Taking a data driven approach to Marketing Campaigns to drive the highest Conversion Rate possible. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

Rakuten is very helpful for online consumer targeting Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Rakuten's quick stats dashboard is not customizable Review collected by and hosted on G2.com.

Recommendations to others considering Rakuten Advertising:

Customer support takes quite a bit of time Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Rakuten helps me understand easily target audiences online Review collected by and hosted on G2.com.

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TZ
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Rakuten Advertising?

Its machine learning and artificial intelligence features put us on the forefront in how we handle our marketing campaigns by giving us essential analytics and insights. It has helped to build strong customer loyalty by giving us analytics and insights that aim in satisfying customers' needs. It also has a wide outreach of clients and it has helped us to build a large diverse base of clients. Most of the work is automated and gives us more time to concentrate on other major tasks of marketing. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some reports and insights that it brings do not suit our industry. This makes us filter other reports and use those that are relevant only thereby taking some of our time on unproductive tasks. Review collected by and hosted on G2.com.

Recommendations to others considering Rakuten Advertising:

It is a great tool to make sure that digital campaigns reach our targets with ease. It only needs to be streamlined further to handle every industry separately. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

It helps us to understand our customers from who they are to what they really need. It also helps our digital campaigns to reach our target independent of what platform they are using online. Review collected by and hosted on G2.com.

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Verified User in Food & Beverages
AF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

I like the ease of use between the agency and platform Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Not any negatives at the moment and enjoy the platform Review collected by and hosted on G2.com.

Recommendations to others considering Rakuten Advertising:

Ensure Rakuten's terms and conditions align with your clients needs -- i.e. frequency capping, block lists, etc. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

We find that this opportunity fulfills our gap in consumer marketing by reaching to our contextually relevant consumers Review collected by and hosted on G2.com.

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Romain M.
RM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

Different marketing proposals for different budgets in order to make sure that you get seen. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Some knowledge of marketing needed but only minimal Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Making sure that my products are seen and well placed to the correct audience Review collected by and hosted on G2.com.

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Bethany J.
BJ
Digital Content and Commerce + Hair.com | Professional Products Division
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

Standard interface, accepted experts in the industry. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Inflexible on occasions. Could be easier to adjust for custom needs. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Understanding the ROI on certain tasks and able to manage optimization more smoothly. Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Rakuten Advertising?

For the most part Rakuten imuser friendly. Everything from creating IOs to segmenting your publisher base is fairly intuitive. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The platform as a whole may be easy to use but it is antiquated. Rakuten definitely abides by the whole, “if it is not broke don’t fix it.” The interface looks like it is from 2005 has not been updated in years. Furthermore, it’s an expensive solution (at 20% of affiliate commissions) once you scale. Review collected by and hosted on G2.com.

Recommendations to others considering Rakuten Advertising:

Make sure that you do your homework. There are plenty of networks and more robus SaaS solutions out there. It is important to ensure Rakuten will meet your needs both today and in the future... Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

We launched our program on rakuten since they offer managed services lite and it is a network so there are publishers that you can recruit from the platform. Review collected by and hosted on G2.com.

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