--- title: Rakuten Advertising Reviews meta_title: 'Rakuten Advertising Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 93 reviews by the users' company size, role or industry to find out how Rakuten Advertising works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 93 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Rakuten Advertising Reviews **Vendor:** Rakuten Advertising **Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Average Rating:** 4.3/5.0 **Total Reviews:** 93 ## About Rakuten Advertising Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com. ## Rakuten Advertising Pros & Cons **What users like:** - Users value the **robust affiliate programs** of Rakuten Advertising, appreciating top-tier brands and reliable tracking tools. (11 reviews) - Users value the **robust affiliate programs** of Rakuten Advertising, enjoying exclusive access to top-tier brands and reliable tools. (11 reviews) - Users find Rakuten Advertising **easy to use** , enhancing organization and supporting efficient affiliate marketing efforts. (11 reviews) - Users praise the **responsive support team** at Rakuten Advertising for their exceptional assistance and industry expertise. (11 reviews) - Users value the **responsive and helpful customer support** of Rakuten Advertising, enhancing their overall experience with the platform. (8 reviews) - Partnerships (8 reviews) - Communication (7 reviews) - Easy Setup (7 reviews) - Partnerships Management (6 reviews) - Reporting Capabilities (6 reviews) **What users dislike:** - Users experience **time delays** with Rakuten Advertising's reporting and payment processes, impacting optimization and commission receipt. (5 reviews) - Users highlight the need for improved **usability and flexibility** in Rakuten Advertising, affecting overall efficiency and experience. (4 reviews) - Users face **payment issues** due to slow Net-60 terms and lengthy approval processes, impacting cash flow significantly. (4 reviews) - Users find the **slow loading** and latency issues of Rakuten Advertising hinder their efficiency and performance analysis. (4 reviews) - Users find Rakuten Advertising to have **slow performance** , hindering navigation and complicating essential tasks and reporting. (4 reviews) - Technical Issues (4 reviews) - Time-Consuming (4 reviews) - Misleading Information (3 reviews) - Navigation Issues (3 reviews) - Not Intuitive (3 reviews) ## Rakuten Advertising Discussions - [What is affiliate marketing Rakuten?](https://www.g2.com/discussions/what-is-affiliate-marketing-rakuten) - [Is Rakuten advertising free?](https://www.g2.com/discussions/is-rakuten-advertising-free) - [How much does Rakuten advertising cost?](https://www.g2.com/discussions/how-much-does-rakuten-advertising-cost) - [What does Rakuten advertising do?](https://www.g2.com/discussions/what-does-rakuten-advertising-do) - [Why you are not improving costomer service.](https://www.g2.com/discussions/32899-why-you-are-not-improving-costomer-service) - 1 upvote - [View Rakuten Advertising pricing details and edition comparison](https://www.g2.com/products/rakuten-advertising/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+19%3A11%3A45+-0500&secure%5Bsession_id%5D=491712eb-3c0a-4133-9659-7afcf95b71ef&secure%5Btoken%5D=6e0b86dcaecd96cccc3e310d354672cf4325446edb367a13a776a45d33f0bbb2&format=llm_user) ## Rakuten Advertising Integrations - [Affluent](https://www.g2.com/products/affluent/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) ## Rakuten Advertising Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Channel Functionality** - Display Functionality **Retargeting** - A/B Testing - Audience Segmentation - Behavioral Targeting - Reporting & Analytics - Geo Targeting - Cross-channel Retargeting - Personalization **Link Options** - Custom Links - Referral Link Generator - Smart Link **Platform Interoperability** - Close Ecosystem API **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Social Media Integration - Campaign Planning **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Tracking Options** - Email Updates - Activity Tracking - Cookieless Tracking - Conversion Tracking **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Agentic AI - Retargeting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Affiliate Management** - Affiliate Network - Commissions and Payouts - Customization **Additional Functionality** - Affiliate Management - Customizable Templates - Real-Time Data - Performance Metrics - Campaign Management - A/B Testing - Conversion Rate Optimization - Campaign Analytics - Rewards Management - Advertising Management - Email Templates - Real-Time Analytics - Electronic Payments - User Management - API - Multi-Campaign - Customer Segmentation - Multi-Language - Influencer Discovery - Real-Time Reporting - Reporting & Statistics - Activity Dashboard - Customizable Branding - Lead Generation - Customizable Reports - AI Copilot - Alerts/Notifications - Multi Level Marketing (MLM) - Social Promotion - Data Import/Export - Banner Management - Commission Management - Email Marketing - Real-Time Monitoring - Generative AI - Visual Analytics - Geotargeting - Fraud Detection - Multi-Channel Marketing - Contact Management **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Rakuten Advertising Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,351 reviews) - [Awin](https://www.g2.com/products/awin-com/reviews) - 4.1/5.0 (499 reviews) - [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) - 3.8/5.0 (48 reviews)