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Rakuten Advertising Reviews & Product Details - Page 3

Rakuten Advertising Overview

What is Rakuten Advertising?

Rakuten Advertising delivers performance-driven, brand-driven, and people-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences through Affiliate Intelligence. Backed by industry-leading technology, AI innovation, and the largest, high-quality partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies to drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Group, Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in San Mateo, California, with offices throughout EMEA, APAC, LATAM, and North America. Learn more at RakutenAdvertising.com.

Rakuten Advertising Details
Product Website
Languages Supported
German, English, French, Portuguese
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Product Description

Rakuten Advertising is an integrated marketing solutions, empowering marketers across affiliate, display and search.

How do you position yourself against your competitors?

We identify unique opportunities to execute a full-funnel strategy with:

• Industry-first AI and data-driven tools: Our tech includes Partnership Discovery to find unseen partners, global forecasting, benchmarking and more to predict, prove, and improve your campaigns.

• World-class full-funnel network: We connect clients with vetted premium and emerging global partners at every stage, from awareness to conversion, with local teams advising in every region.

• User-friendly technology: Our dashboards, reporting, and tools, like Audience Engine, are powerful and easy to get started without a steep learning curve.

• Forward-thinking strategies: With decades of affiliate marketing expertise, our team of data scientists, consultants, and global publisher experts drive advanced techniques for future success.

• Robust support: We provide comprehensive assistance, from technical support to strategic advice, and are always there as an extension of your team.


Seller Details
Company Website
Year Founded
1996
HQ Location
San Mateo, CA
Twitter
@rakutenadvert
16,057 Twitter followers
LinkedIn® Page
www.linkedin.com
964 employees on LinkedIn®
Description

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.


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Overview Provided by:

Recent Rakuten Advertising Reviews

Pankaj S.
PS
Pankaj S.Small-Business (50 or fewer emp.)
4.0 out of 5
"One of the best networks for me!"
It has been a great resource for me to connect with leading advertizers. Over the years I have earbed thousands of dollars with the platform.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Of the plataforms that we work with, rakuten is the best"
PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT
Charlotte R.
CR
Charlotte R.Enterprise (> 1000 emp.)
4.5 out of 5
"Rakuten drive growth and success"
The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success ...
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Rakuten Advertising Media

Rakuten Advertising Demo - Advertiser Dashboard
Advertiser Dashboard
Rakuten Advertising Demo - Trends
Trends
Rakuten Advertising Demo - Global Performance Report
Global Performance
Rakuten Advertising Demo - Affiliate Forecasting
Forecasting
Rakuten Advertising Demo - Benchmarking
Benchmarking
Affiliate Intelligence by Rakuten Advertising
Play Rakuten Advertising Video
Affiliate Intelligence by Rakuten Advertising

Official Downloads

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67 Rakuten Advertising Reviews

4.4 out of 5
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67 Rakuten Advertising Reviews
4.4 out of 5
67 Rakuten Advertising Reviews
4.4 out of 5

Rakuten Advertising Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Rakuten AdvertisingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

The support staff is very helpful. I've use the chat support to solve a number of problems. Although the US based dedicated support is far superior, it's great to have a form support availalble 24/7. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There is functionality I find wonky or cumbersome. I'm able to accomplish most things I need to do, but they are more difficult than they need to be. An example would be changing a partner's commission terms. In order to change them, I have to extend the offer to them, but there is no scheduled mechanism to push them into the new terms without cancelling their existing terms. This takes control out of my brand's hands. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

I use it to track my brands' sales, provide weekly reporting, and manage affiliate relationships. Review collected by and hosted on G2.com.

Response from Beth Kavoukas of Rakuten Advertising
(Original )

Thank you for your valuable feedback. We’re pleased to hear that our support staff and 24/7 chat service have been helpful to you. Regarding the process of changing a partner’s commission terms, we appreciate your input and are excited to let you know that improvements are underway. Your feedback is crucial in this process, and we’d love to discuss your specific concerns in more detail. Could you please contact me at beth.kavoukas@rakuten.com to arrange a convenient time for a discussion? We’re here to ensure your experience with us is as seamless as possible.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

PLATFORM USABILITY, DIVERSITY OF AFFILIATES AND SUPPORT Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We could have more support for negotiating Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Facilitating partnerships with several affiliates, which benefits us because we are able to have a greater diversity of partners without increasing operational costs Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

The quality of the affiliate publishers on the network and the people support. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Limited customization for comlicated programs. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Rakuten provides robust tracking attribution and reporting that we can trust. They serve as the clearing house to process payments to our affiliate partners. Review collected by and hosted on G2.com.

Roman S.
RS
Affiliate Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

flexible reports, easy API integration to custom dashboards, great customer care support Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

old-fashioned interface, but it is not a problem at all Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Acquiring new publishers and publisher networks works great. Also, building partnerships with influencers Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

- Amazing agency support teams & helpful onboarding teams

- Comprehensive features to solve all affiliate problems

- Easy to use platform. Well laid out menus make it simple to navigate

- Partnered with all major affiliate publishers Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

- Cost prohibitive to small ecom clients

- UI somewhat outdated compared to other ad platforms, but still functional Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Helping run best-in-class affiliate programs. Primarily focused on acquiring & converting ready-to-purchase users & improving loyalty/repeat customers. Review collected by and hosted on G2.com.

NA
SVP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Growing an affiliate marketing program has been an endeavor. To do this, you need good partners and hands on support. Rakuten's advertising platform has given us just this. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The platform maintains minimums in order to use it. This means it falls more under a "premium" offering which doesn't always work for all of our clients. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

We were building an affiliate marketing operation from the ground up and needed a good partner. Rakuten fit that bill! Review collected by and hosted on G2.com.

Lauren A.
LA
Affiliate Marketing Account Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Effective and user friendly affiliate dashboard Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Commission term scheduling Ability to schedule mutliple commission rate changes and ability to have commissions changes apply without partners opting in Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

montizing affiliate content and tracking growth against projections and forcasts Review collected by and hosted on G2.com.

Madeline C.
MC
Senior Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Rakuten Advertising makes it easy to connect with the top quality publishers, and easily manage offers. New AI powered tools make it even easier to find relevant publishers to work with. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Rakuten Advertising should roll out all the new features that are available in the US in Canada. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Centralized place to manage, onboard, and send offers to publishers. Benefits me by not having to keep track of this network myself. Review collected by and hosted on G2.com.

Federica T.
FT
Digital strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

We are a web agency specializing in strategy for luxury fashion e-commerce. Rakuten is a great platform for affiliation, our clients can find high-level publishers worldwide, and manage the dynamic offers for more profit. Utile the superuser to make a quick switch between accounts. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Difficulties in monitoring feed links to communicate to affiliates Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

quick connection with publishers Review collected by and hosted on G2.com.

Melissa P.
MP
Account manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

The dashboard is easy to navigate and minimalist. The customer support is always amazing but the help center is most of the type very helpful and provides quick answers. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Maybe the commission structure and new publishers' discovery might be approved a bit and less manual. Review collected by and hosted on G2.com.

What problems is Rakuten Advertising solving and how is that benefiting you?

Double orders and Shopify updates fix Review collected by and hosted on G2.com.