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67 Rakuten Advertising Reviews

4.4 out of 5
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67 Rakuten Advertising Reviews
4.4 out of 5
67 Rakuten Advertising Reviews
4.4 out of 5

Rakuten Advertising Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Rakuten AdvertisingQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Teresa G.
TG
Sr Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

The quality of the data- amazing benchmarking, recommendations on partnerships, the new publisher discovery tool. Also, the agency team is the best in the industry- they provide great recommendations on partnerships, know the platform and respond quickly. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

The commission rules- they are not flexible and it's hard to have different levels of commission for different partners- you have to default to the lowest commission as your baseline, which is difficult and makes the program look unattactive. I also wish you could cancel more than 50 order IDs at a time. Review collected by and hosted on G2.com.

Alec S.
AS
SEM and Affiliate Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Rakuten Advertising?

Top-Notch Account Management: Our Account Manager Garrett Oswald is the best

Publisher Paradise: high-quality publishers throughout the coverage

Tech Support That Delivers: Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

the platform is a bit outdated, could improve it's easy to use features. Review collected by and hosted on G2.com.

Stephanie S.
SS
Director of Client Strategy
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Our support team is super responsive and helpful in all situations and keeps us up to date on all important things happening in the industry and with Rakuten. We truly appreciate this as this gives us the upper hand when communicating with our merchants. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Tech support has habitually been very slow and non-responsive and when you're up against some deadlines with merchants, this is a big headache. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Rakuten Advertising is a leading platform in the affiliate marketing industry, known for its ease of use and advanced tools for commissioning. The platform stands out with its intuitive interface, making it accessible for marketers of all levels. Additionally, Rakuten offers a comprehensive presence of publishers across all major regions, ensuring global reach and effectiveness. Whether you're a seasoned marketer or just starting, Rakuten provides the robust tools, network, and support needed to drive success. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

There are no particular aspects of the platform that we find lacking, making it a reliable and robust choice for any affiliate marketing strategy. Review collected by and hosted on G2.com.

Giovanny H.
GH
senior media analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Rakuten Advertising?

Affiliate marketing is more than media management, it's a partnership. They Rakuten team, are very partners, helpful and efficient. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Bureaucratic processes are slow. Even the simple ones. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Very comprehensive range of publishers & amazing customer support. Our team are always keeping an eye out for relevant opportunties and helping us diversify our publisher portfolio. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

We often find that cashback providers are the most popular/predominant publisher type that get's recommended - which is not something businesses should rely on for traffic & sales. Review collected by and hosted on G2.com.

Verified User in Computer Games
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

How easy the platform is to navigate around, plus the added support from all of the Rakuten team members. Any time I have a question, someone on the team is always willing to help our right away. It's hard to find service as fast as Rakuten these days. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

At first going through reporting was a bit tricky, but once the Rakuten team set up a personal meeting to review, it was simple. When first joining a platform, there's obviously going to be some questions and misunderstandings but the team members here helped us walk through our questions and made sure we understood exactly where to go, what to look for, etc. Review collected by and hosted on G2.com.

Charlotte R.
CR
Senior Online Business Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

The Rakuten Advertising team are incredibly passionate about what they do and strive to give their clients the best opportunities to drive success in their programmes. The data insights and analysis are unparalelled and enable my team to drive success and growth Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

They work with lean account teams which can sometiems delay projects. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Rakuten Advertising is considered the top affiliate marketing platform for a reason. The have the largest affiliate partner network, offer amazing reporting functions, have efficient tracking solutions, and their support team is quick and effective.

As an agency partner, I love working with Rakuten Advertising. They are constantly improving their product offerings . Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

Their commission policies can make it difficult for brands to make quick adjustments compared to other platforms. Review collected by and hosted on G2.com.

Anand G.
AG
Affiliate Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Rakuten Advertising?

Quick support, dedicated account manager, number of features, and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Rakuten Advertising?

so far I just don't like to submit publisher payments by the 15th of each month. It should be automated. Review collected by and hosted on G2.com.