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Optimizely Web Experimentation Reviews & Product Details - Page 3

KA
Director, Strategy
Internet
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Web Experimentation?

Advanced features and amazing results panels. The reporting is awesome. Setting up experiements is good until you get to the actual changes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The javascript only addition of styles etc. is very clunky. To really do proper testing you need front end development skills or a team behind you. Review collected by and hosted on G2.com.

Recommendations to others considering Optimizely Web Experimentation:

Besure to have a development team engaged and working with your strategy / ux team. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We are currently looking to solve conversion and ecommerce issues. We have noticed a few small changes can have profound impacts. Review collected by and hosted on G2.com.

Optimizely Web Experimentation Overview

What is Optimizely Web Experimentation?

Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences.

Optimizely Web Experimentation Details
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Product Description

Start experimenting with confidence—whether launching your first test or scaling a sophisticated experimentation program. Optimizely Web Experimentation delivers the insights you need to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.

How do you position yourself against your competitors?

Optimizely Web Experimentation provides the fastest and most performant A/B testing solution on the market, empowering technical and non-technical teams to deliver compelling experiences in the blink of an eye.


Seller Details
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,322 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Recent Optimizely Web Experimentation Reviews

Verified User
E
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Exciting to finally have data behind our assumptions"
We’re just getting started, at Century Communities. But so far, this has allowed marketing to get comfortable to get away from assumptions and lean...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Web Experimentation"
Onboarding consultant made standing up the product easy.
NH
Nicholas H.Mid-Market (51-1000 emp.)
4.5 out of 5
"A potent piece of kit, watch out!"
Web Experimentation is, unsurprisingly, geared towards experimental practices common across many organisations. However, it also proves to be an ex...

Optimizely Web Experimentation Pricing

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407 Optimizely Web Experimentation Reviews

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407 Optimizely Web Experimentation Reviews
4.2 out of 5
407 Optimizely Web Experimentation Reviews
4.2 out of 5

Optimizely Web Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Web ExperimentationQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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KJ
Global Ecommerce Analyst, SEO/PPC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Optimizely provides a lot of options for creating AB tests. Implementation with relatively easy. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

I would like more templates so we could do less coding, as a marketer and note a coder it makes for more difficult tests to have to go to development to get done which takes longer. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Giving us the ability to test new ideas and see if they work without just guessing what our customers would like. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I like that the user interface is easy to use and it's relatively easy to set up and experiment depending on the experiment type. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

The setup experience was really poor. Optimizely doesn't offer support in setting up their platform and instead recommends 3rd party agencies to do this.

We paid a small fortune to an agency only to later learn that the implementation was not done correctly. This cost us countless hours of troubleshooting and support calls, a huge cost that could have been avoided if Optimizely had supported the integration of their own software. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

The tool helps us learn what works with out audience and what doesn't. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Web Experimentation?

I most appreciate the interface of the results within Web Experimentation. As someone that has been working in experimentation for 4+ years, I find the interface extremely easy to use, but more importantly ease to teach to colleagues that are completely new to experimentation.

The key concepts of experimentation (statistical significance, confidence intervals, impact) are well laid out and visually easy to comprehend. It makes normally difficult concepts easy to understand and interact with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

While I appreciate the in-program editor where you can build metrics inside the application, I find it does not load well within the web version and requires popping out the window more often than not. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It is helping us democratise AB testing and onboard users who are new to the concept of AB testing in a very streamlined way. It has helped us drum up excitement for experimentation in it's ease of use! Review collected by and hosted on G2.com.

Verified User in Automotive
EA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Incredibly easy to plan, rollout, and track tests. And much faster and cheaper than running it though your dedicated dev team. The onboarding team was very knowledgeable and flexible. Great partner to have on your side. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There's a bit of learning curve, but not too difficult. Overall, worth the effort. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

We've been working on maximizing the conversion on website traffic. This platform's been able to implement a planned cadence of planning and rolling out site optimization test to improve consumer's experience and KPI actions. Optimizely has eased the testing and analysis of the site optimization theories and tests. Review collected by and hosted on G2.com.

KF
Growth Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

Optimizely stands out when it comes to meeting regional and industry specific regulatory requirements while maintaining all functions that make an extraordinary experimentation tool. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Tests that are insignificant are always challenging to deal with. The root cause however is not Optimizely. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Optimizely enables us to gather valuable insights about our web visitors. With these we can constantly improve their experience. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

I really like that it allows nearly everyone to experiment. It is suitable for beginners but also for expertes or developers. The option to work with the editor, templates or pure javascript opens all doors. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

To be honest, everything is very well implemented. Currently, there is nothing what i do not like. The system never disappointed me. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It allows testing of new features before launching them, which gives more confidence in upcoming deployments. Besides this, it is used for smaller changes to implement for a 100% audience, until they can be developed by dev. Review collected by and hosted on G2.com.

CG
Web Experience Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimizely Web Experimentation?

The interface is very user-friendly and intuitive. There are almost too many options to choose from, but the Optimizely team is extremely helpful and makes themselves available for trainings and questions on anything related to testing, analyzing, and reviewing test results. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Connecting the "events" to measure conversions in tests is seperate from the tests themselves, but that is minor Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Testing the content and event conversion rate on our websites at the University Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Web Experimentation?

The experimentation platform is super flexible, making it easy for tech-savvy folks to take things to the next level with fully customized experiences. The best part? The visual editor is so simple and powerful that anyone can build amazing tests without needing help from a developer! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

Web experimentation on its own doesn’t provide the most comprehensive analytics solution. However, you can easily pair it with tools like Google Analytics or Optimizely Analytics to get a complete 360-degree view of all your test data. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Understanding how people interact with our websites and new features Review collected by and hosted on G2.com.

GL
Front-End Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Web Experimentation?

what I liked most about web experimentation is how easy it is to implement, it is as simple as adding a script to our html, and the possibilities to edit code is quite powerful. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

What I liked the least was the truth that very few things, it is usually a bit complicated at the beginning, for other departments to edit styles and others to implement testAB, and the basic segmentation is non-existent. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

Our design team can easily modify a website without the need for a developer, so implementation is usually quick and easy. Review collected by and hosted on G2.com.

PZ
Conversion Rate Optimisation Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Web Experimentation?

Well thought out UI that makes building complex experiments efficient. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Web Experimentation?

There isn't a mobile app that can easily turn experiments on and off. Review collected by and hosted on G2.com.

What problems is Optimizely Web Experimentation solving and how is that benefiting you?

It gives us confidence that changes we make on our website are solving customer problems and improving conversion. Review collected by and hosted on G2.com.