Optimizely Web Experimentation Features
What are the features of Optimizely Web Experimentation?
Visitor Behavior
- Targeting
Personalization
- Content
Multichannel
- Mobile
Segmentation
- A/B Testing
Targeting
- Behavioral Targeting
- Contextual Targeting
Functionality
- Low-Code Interface
Analytics
- Reporting and Analytics
- Heatmaps
Experimental Design
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
Computing
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
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Optimizely Web Experimentation Categories on G2
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Visitor Behavior
Monitoring | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 84% (Based on 18 reviews) | |
Targeting | Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 85% (Based on 20 reviews) | |
Guided Selling | Based on 16 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing | 84% (Based on 16 reviews) |
Templates
Library | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 81% (Based on 18 reviews) | |
Customization | Based on 17 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 88% (Based on 17 reviews) | |
Optimization | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 85% (Based on 18 reviews) |
Personalization
Recommendation | Based on 17 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 80% (Based on 17 reviews) | |
Content | Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 78% (Based on 20 reviews) | |
Cart Abandonment | Based on 16 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 82% (Based on 16 reviews) | |
Personalization Engine | Based on 14 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 81% (Based on 14 reviews) | |
Product Recommendations | Based on 14 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 76% (Based on 14 reviews) | |
A/B Testing | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 88% (Based on 18 reviews) | |
Personalized Messaging | Based on 16 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 89% (Based on 16 reviews) |
Multichannel
Web | Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 87% (Based on 20 reviews) | |
Based on 15 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 81% (Based on 15 reviews) | ||
Mobile | Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 88% (Based on 20 reviews) |
Segmentation
A/B Testing | Based on 21 Optimizely Web Experimentation reviews. Provides native A/B testing for content and campaigns. | 88% (Based on 21 reviews) | |
Customer Profiles | Allows users to build and analyze customer profiles. This feature was mentioned in 14 Optimizely Web Experimentation reviews. | 81% (Based on 14 reviews) |
Targeting
Behavioral Targeting | As reported in 21 Optimizely Web Experimentation reviews. Presents messaging depending on customer behavior. | 76% (Based on 21 reviews) | |
Contextual Targeting | Based on 20 Optimizely Web Experimentation reviews. Presents messaging depending on customer context. | 78% (Based on 20 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. 16 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 78% (Based on 16 reviews) | |
Triggered Messages | As reported in 13 Optimizely Web Experimentation reviews. Messages triggered by customer activity or behavior. | 74% (Based on 13 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. 15 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 80% (Based on 15 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. 16 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 81% (Based on 16 reviews) | |
Website Personalization | Based on 18 Optimizely Web Experimentation reviews. Personalizes web experiences and presented content based on customer metrics. | 87% (Based on 18 reviews) |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Administration
Marketing Campaigns | Based on 17 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 88% (Based on 17 reviews) | |
Reports & Analytics | Based on 17 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 85% (Based on 17 reviews) | |
User Data | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 81% (Based on 18 reviews) | |
Integrations | Based on 18 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 84% (Based on 18 reviews) |
Management
Flag Management | As reported in 18 Optimizely Web Experimentation reviews. Grants users a centralized dashboard for organized feature flag management. | 83% (Based on 18 reviews) | |
Rollout & Rollback Control | Grants users granular control over feature rollouts and rollbacks. 19 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 87% (Based on 19 reviews) | |
Monitoring | Based on 17 Optimizely Web Experimentation reviews. Allows users to track the status of deployed features and application performance via automated alerts. | 82% (Based on 17 reviews) |
Functionality
Multi-Environment Control | Empowers users to smoothly deploy features in a variety of environments. 19 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 79% (Based on 19 reviews) | |
Feature Testing | As reported in 20 Optimizely Web Experimentation reviews. Allows teams to test features in production for select target groups without deploying. | 84% (Based on 20 reviews) | |
Low-Code Interface | As reported in 20 Optimizely Web Experimentation reviews. Presents users with a low-code interface to build and maintain feature management systems. | 77% (Based on 20 reviews) |
Analytics
Reporting and Analytics | Based on 38 Optimizely Web Experimentation reviews. Provides reporting and analytics tools to quantify the results of the experiment. | 82% (Based on 38 reviews) | |
Heatmaps | Provides heatmap functionality to assess what parts of the website visitors are engaging with most. This feature was mentioned in 32 Optimizely Web Experimentation reviews. | 69% (Based on 32 reviews) |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. 39 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 82% (Based on 39 reviews) | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. 38 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 85% (Based on 38 reviews) | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. 39 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 84% (Based on 39 reviews) |
Computing
WYSIWYG | As reported in 36 Optimizely Web Experimentation reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | 82% (Based on 36 reviews) | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. 31 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 67% (Based on 31 reviews) | |
Little to No Coding | As reported in 41 Optimizely Web Experimentation reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | 74% (Based on 41 reviews) |
