(14)
4.6 out of 5
Visit Website
Sponsored
Optimizely Web Experimentation Features
What are the features of Optimizely Web Experimentation?
Visitor Behavior
- Targeting
Personalization
- Content
Multichannel
- Web
- Mobile
Management
- Rollout & Rollback Control
Functionality
- Feature Testing
- Low-Code Interface
Analytics
- Reporting and Analytics
- Heatmaps
Experimental Design
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
Computing
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
Top Rated Optimizely Web Experimentation Alternatives
(14)
4.6 out of 5
Visit Website
Sponsored
Optimizely Web Experimentation Categories on G2
Filter for Features
Visitor Behavior
Monitoring | Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 78% (Based on 24 reviews) | |
Targeting | Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 85% (Based on 26 reviews) | |
Guided Selling | Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Adapt the selling process to each visitor, including content and pricing | 76% (Based on 22 reviews) |
Templates
Library | Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 78% (Based on 24 reviews) | |
Customization | Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Allows users to customize templates and use them on multiple channels easily | 83% (Based on 23 reviews) | |
Optimization | Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 84% (Based on 24 reviews) |
Personalization
Recommendation | Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 76% (Based on 23 reviews) | |
Content | Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 77% (Based on 26 reviews) | |
Cart Abandonment | Based on 21 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 79% (Based on 21 reviews) | |
Personalization Engine | Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 75% (Based on 20 reviews) | |
Product Recommendations | Based on 19 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 70% (Based on 19 reviews) | |
A/B Testing | Based on 24 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 90% (Based on 24 reviews) | |
Personalized Messaging | Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 86% (Based on 22 reviews) |
Multichannel
Web | Based on 26 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 85% (Based on 26 reviews) | |
Based on 20 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Define customized email templates which are sent automatically | 69% (Based on 20 reviews) | ||
Mobile | Based on 25 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 89% (Based on 25 reviews) |
Segmentation
A/B Testing | As reported in 21 Optimizely Web Experimentation reviews. Provides native A/B testing for content and campaigns. | 88% (Based on 21 reviews) | |
Customer Profiles | Allows users to build and analyze customer profiles. 14 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 81% (Based on 14 reviews) |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. This feature was mentioned in 21 Optimizely Web Experimentation reviews. | 76% (Based on 21 reviews) | |
Contextual Targeting | As reported in 20 Optimizely Web Experimentation reviews. Presents messaging depending on customer context. | 78% (Based on 20 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. 16 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 78% (Based on 16 reviews) | |
Triggered Messages | Based on 13 Optimizely Web Experimentation reviews. Messages triggered by customer activity or behavior. | 74% (Based on 13 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. This feature was mentioned in 15 Optimizely Web Experimentation reviews. | 80% (Based on 15 reviews) | |
Personalized Discounts | Based on 16 Optimizely Web Experimentation reviews. Calculates and presents customized discounts. | 81% (Based on 16 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. 18 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 87% (Based on 18 reviews) |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. | Not enough data | |
Expandability | Can be updated to accept new sources and types of data. | Not enough data | |
Content Marketing | Can act as a content marketing platform. | Not enough data | |
Multiple Devices | Can engage with customers across any device with a consistent message. | Not enough data |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. | Not enough data | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | Not enough data | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. | Not enough data |
Administration
Marketing Campaigns | Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 80% (Based on 22 reviews) | |
Reports & Analytics | Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 85% (Based on 22 reviews) | |
User Data | Based on 22 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 82% (Based on 22 reviews) | |
Integrations | Based on 23 Optimizely Web Experimentation reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 81% (Based on 23 reviews) |
Management
Flag Management | Based on 24 Optimizely Web Experimentation reviews. Grants users a centralized dashboard for organized feature flag management. | 83% (Based on 24 reviews) | |
Rollout & Rollback Control | Based on 25 Optimizely Web Experimentation reviews. Grants users granular control over feature rollouts and rollbacks. | 83% (Based on 25 reviews) | |
Monitoring | Based on 23 Optimizely Web Experimentation reviews. Allows users to track the status of deployed features and application performance via automated alerts. | 80% (Based on 23 reviews) |
Functionality
Multi-Environment Control | Empowers users to smoothly deploy features in a variety of environments. This feature was mentioned in 25 Optimizely Web Experimentation reviews. | 80% (Based on 25 reviews) | |
Feature Testing | As reported in 26 Optimizely Web Experimentation reviews. Allows teams to test features in production for select target groups without deploying. | 85% (Based on 26 reviews) | |
Low-Code Interface | Based on 26 Optimizely Web Experimentation reviews. Presents users with a low-code interface to build and maintain feature management systems. | 76% (Based on 26 reviews) |
Analytics
Reporting and Analytics | As reported in 67 Optimizely Web Experimentation reviews. Provides reporting and analytics tools to quantify the results of the experiment. | 82% (Based on 67 reviews) | |
Heatmaps | Based on 61 Optimizely Web Experimentation reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | 57% (Based on 61 reviews) |
Experimental Design
Multivariate testing capacities | Allows for the testing of multiple variables at a time during a single test. 69 reviewers of Optimizely Web Experimentation have provided feedback on this feature. | 84% (Based on 69 reviews) | |
Concurrent Testing | As reported in 68 Optimizely Web Experimentation reviews. Allows multiple experiments to be deployed simultaneously. | 87% (Based on 68 reviews) | |
Mobile Testing | Allows mobile web pages to be tested during A/B experiments. This feature was mentioned in 68 Optimizely Web Experimentation reviews. | 87% (Based on 68 reviews) |
Computing
WYSIWYG | What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. This feature was mentioned in 66 Optimizely Web Experimentation reviews. | 79% (Based on 66 reviews) | |
AI/Machine Learning | Based on 60 Optimizely Web Experimentation reviews. Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. | 64% (Based on 60 reviews) | |
Little to No Coding | As reported in 71 Optimizely Web Experimentation reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | 69% (Based on 71 reviews) |
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
