(31)
4.7 out of 5
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Optimizely Web Experimentation 
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ER
Esteban R.
sSr Web Developer
Computer Software
Enterprise(> 1000 emp.)
What do you like best about Optimizely Web Experimentation?
- Improve the rate of purchase of your product listing.
- Test different versions of your landing pages (if you do not do with Instapage).
- If you're a consultant or expert, you can try different slogans or value propositions on your home page to see which gets you more leads and contacts.
- Try different versions of a purchase form, more or less fields, to see how the purchase rate behaves.
- Try on your blog sidebar banners subscription disinter see which has a higher rate of subscription.
- Try different texts on your contact page to see what works best and brings you more contacts. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
To create a physical test is very easy, when you get more complex things like making tests A / B on dynamic pages, things get complicated and will need more time and patience to get it right. Review collected by and hosted on G2.com.
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Strong Product, But Complicated User Interface
407 Optimizely Web Experimentation Reviews
4.2 out of 5
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Overall Review Sentiment for Optimizely Web Experimentation
Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AR
Verified User in Retail
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
The flexibility and ease of use and amount of features offered Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Downside of product is using the selector tool, as you have to inspect your site first to determine the correct element to grab. Review collected by and hosted on G2.com.
UP
Verified User in Photography
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Optimizely itself is a great tool for both new and established CRO programmes. They are constantly upgrading and adding new services
My favourite thing about Optimizely is working with their talented workforce. When onboarding you have access to all the skill sets that you need Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
As an out the box solution. There have been times where our website and Optimizely don’t immediately play nice. Review collected by and hosted on G2.com.
UT
Verified User in Transportation/Trucking/Railroad
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Web Experimentation?
Simple to use interface for building and managing experiments at scale. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
At times the metrics and results can be difficult to interpret. Review collected by and hosted on G2.com.
UC
Verified User in Cosmetics
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Optimizely Web Experimentation makes it very quick and easy to better understand the users on our website. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Sometimes, it is not totally user friendly and requires some development work to set up experiments, Review collected by and hosted on G2.com.
DD
David D.
Optimisation Manager
Enterprise(> 1000 emp.)
What do you like best about Optimizely Web Experimentation?
Its really simple to use. The onboarding was short and sweet. It gave us enough information to get started and we feel like we are learning something new about the tool each week. There regularly seems to be an update to the tool and each update is in the right direction. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Not much to be honest. The personalisation campaigns still confuse me a little but that's becasue I've nevr really used them how they were intended to be used. Which is about to change anyway. Review collected by and hosted on G2.com.
AC
Addison C.
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
It’s a really easy to use but in depth tool. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
The documentation is not the clearest or easiest to find. Review collected by and hosted on G2.com.
KE
kristen e.
user experience specialist
Enterprise(> 1000 emp.)
What do you like best about Optimizely Web Experimentation?
This is a great tool for simple a/b and mab test set ups. Easy to implement custom tests with specific segments and audiences. The results are easy to read and I particularly like the estimation of visitors needed to reach significance. This allows us to plan for longer test periods or consider alternate tests. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Sometimes experiencing flashing issues. Also experience issues sometimes as the preview tool does not work unless incognito mode. Review collected by and hosted on G2.com.
UR
Verified User in Retail
Enterprise(> 1000 emp.)
What do you like best about Optimizely Web Experimentation?
Optimizely are pioneers for the best experimentation practices - from technological implementation to statistical understanding and methodology Optimizely is the best in class. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
UI could be more modern and feels a bit dated at times Review collected by and hosted on G2.com.
US
Verified User in Sports
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
The top features are the customizable personalized UX with a strong marketing funnel approach (segmentation & targeting) that is extremely useful in producing what's asked for each customer. Also, the website performance focussed A/B testing keeps our organization more consistent with drastically changing the relative content for the better live as they come. Another aspect is the depth of analytics and insights dashboards/associated tools which keep us on track with KYU (know your user). Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
The glaringly obvious downside is the pricey system especially when looking at it side by side with competitor software performing the same purposes. When asking senior management for approval, we always find it hard to sell the uniqueness or features of the platform in comparison to prove the need for exceeding our budgets.
It is also not the most user friendly platform for new users to intutitively pick up when exposed. You need to have used such systems before to have knowledge to get familar at a resonable pace. The compatability with our internal software is also challenging causing a lot of time and effort to be expended. Review collected by and hosted on G2.com.
AN
Verified User in Non-Profit Organization Management
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Web Experimentation?
Onboarding consultant made standing up the product easy. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Web Experimentation?
Challenging to get a backlog pipeline for tests to implement quickly. Review collected by and hosted on G2.com.
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