Ometria Features
What are the features of Ometria?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
Lead Management
- Marketing Lead Database
- Segmentation
- Lead Scoring and Grading
Marketing Operations
- Customer Insights
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
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Ometria Categories on G2
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Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. 10 reviewers of Ometria have provided feedback on this feature. | 92% (Based on 10 reviews) | |
Integration APIs | As reported in 10 Ometria reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 83% (Based on 10 reviews) | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 10 Ometria reviews. | 82% (Based on 10 reviews) |
Platform
Customization | System provides sufficient customization to meet business requirements This feature was mentioned in 10 Ometria reviews. | 78% (Based on 10 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 10 Ometria reviews. | 77% (Based on 10 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 10 reviewers of Ometria have provided feedback on this feature. | 90% (Based on 10 reviews) | |
Internationalization | Based on 10 Ometria reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 82% (Based on 10 reviews) | |
Sandbox / Test Environments | Based on 10 Ometria reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 85% (Based on 10 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 10 reviewers of Ometria have provided feedback on this feature. | 80% (Based on 10 reviews) | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | Not enough data |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically 15 reviewers of Ometria have provided feedback on this feature. | 86% (Based on 15 reviews) | |
Sending Outbound Emails | Create targeted lists, schedule and manage bulk email sending. This feature was mentioned in 15 Ometria reviews. | 94% (Based on 15 reviews) | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This feature was mentioned in 15 Ometria reviews. | 88% (Based on 15 reviews) | |
Automated Email Responses | Based on 15 Ometria reviews. Set up automated nurturing emails based on events, online activities, and lead scores | 84% (Based on 15 reviews) |
Online Marketing
Landing Pages and Forms | As reported in 12 Ometria reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 74% (Based on 12 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 13 reviewers of Ometria have provided feedback on this feature. | 78% (Based on 13 reviews) | |
A/B Testing | As reported in 15 Ometria reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 83% (Based on 15 reviews) | |
Mobile Optimized | Support mobile-optimized emails, online forms, and landing pages. This feature was mentioned in 14 Ometria reviews. | 77% (Based on 14 reviews) | |
Search Tracking and Optimization | Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 11 reviewers of Ometria have provided feedback on this feature. | 77% (Based on 11 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 13 Ometria reviews. | 87% (Based on 13 reviews) | |
Data Quality Management | As reported in 11 Ometria reviews. Data quality consists of deduplication, cleansing, and appending your marketing database. | 74% (Based on 11 reviews) | |
Segmentation | As reported in 13 Ometria reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 87% (Based on 13 reviews) | |
Lead Scoring and Grading | Based on 12 Ometria reviews. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 85% (Based on 12 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 11 Ometria reviews. | 83% (Based on 11 reviews) | |
Online Behavior Tracking | Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | Not enough data | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | Not enough data | |
CRM Lead Integration | Based on 11 Ometria reviews. Sync lead, contact, account, and opportunity information with your CRM system. | 83% (Based on 11 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | Not enough data |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | Not enough data | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | Not enough data | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | Not enough data |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | Not enough data | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | Not enough data | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | Not enough data | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | Not enough data | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | Not enough data |
Reporting & Analytics
Basic Reporting | Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 10 reviewers of Ometria have provided feedback on this feature. | 87% (Based on 10 reviews) | |
Web Analytics | Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 10 reviewers of Ometria have provided feedback on this feature. | 82% (Based on 10 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | Not enough data | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | Not enough data | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs This feature was mentioned in 10 Ometria reviews. | 80% (Based on 10 reviews) | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns 12 reviewers of Ometria have provided feedback on this feature. | 81% (Based on 12 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history This feature was mentioned in 14 Ometria reviews. | 82% (Based on 14 reviews) | |
Multi-User Access | Based on 14 Ometria reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 93% (Based on 14 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 13 Ometria reviews. | 88% (Based on 13 reviews) | |
Reports and Dashboards | As reported in 14 Ometria reviews. Creates reports and dashboards to analyze results of campaigns | 83% (Based on 14 reviews) | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 10 Ometria reviews. | 85% (Based on 10 reviews) | |
Multichannel Tracking | Based on 12 Ometria reviews. Collects marketing campaign performance data across multiple channels | 75% (Based on 12 reviews) | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 10 Ometria reviews. | 80% (Based on 10 reviews) | |
Predictive Analytics | Based on 11 Ometria reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 73% (Based on 11 reviews) |
Visitor Behavior
Monitoring | Monitor the behavior of website and online store visitors | Not enough data | |
Targeting | Ability to target website visitors based on behavioral patterns | Not enough data |
Templates
Library | Provide a library of templates for various purposes such as website engagement or e-commerce | Not enough data | |
Customization | Allows users to customize templates and use them on multiple channels easily | Not enough data | |
Optimization | Track the performance of different versions of templates and suggest optimizations | Not enough data |
Personalization
Recommendation | Recommend products based on order history and online behavior | Not enough data | |
Content | Provide custom content to website visitors based on their online behavior | Not enough data | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Machine learning or artificial intelligence that powers the personalization features of the platform. | Not enough data | |
Product Recommendations | Tools to automatically recommend products to a customer based on their viewing or purchasing history. | Not enough data | |
A/B Testing | The ability to test various configurations and recommendations to determine which are most successful with customers. | Not enough data | |
Personalized Messaging | Tools to create personalized messaging based on customer data collected from purchases or viewing history. | Not enough data |
Multichannel
Web | Integrate personalized content and recommendations on websites | Not enough data | |
Define customized email templates which are sent automatically | Not enough data | ||
Mobile | Include personalization features that are mobile-friendly and responsive | Not enough data |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. This feature was mentioned in 10 Ometria reviews. | 78% (Based on 10 reviews) | |
Expandability | Can be updated to accept new sources and types of data. This feature was mentioned in 11 Ometria reviews. | 83% (Based on 11 reviews) | |
Content Marketing | Can act as a content marketing platform. This feature was mentioned in 10 Ometria reviews. | 80% (Based on 10 reviews) | |
Multiple Devices | Based on 11 Ometria reviews. Can engage with customers across any device with a consistent message. | 86% (Based on 11 reviews) |
Intelligence
Marketing Metrics | As reported in 10 Ometria reviews. Provides analysis of marketing program ROI and efficiency. | 83% (Based on 10 reviews) | |
Predictive Modeling | Based on 11 Ometria reviews. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 68% (Based on 11 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. 11 reviewers of Ometria have provided feedback on this feature. | 74% (Based on 11 reviews) |
Administration
Marketing Campaigns | The ability to create and customize marketing campaigns based on user data. | Not enough data | |
Reports & Analytics | Easily digestible visual representations of data collected by the platform. | Not enough data | |
User Data | Data collected from customers to be analyzed by analytics tools or other e-commerce software. | Not enough data | |
Integrations | The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | Not enough data |
