Marin Software Pros and Cons

Love the product and the integration. Lots of super features and it's fantastic for a full team of users. Review collected by and hosted on G2.com.

The price got to be a sticking point after a few years of use. Unfortunately had to move on from this. Review collected by and hosted on G2.com.

The user interface is intuitive and clearly presents all the metrics that matter. The Marin system works 24/7 for us and is constantly testing and adjusting keyword bids to ensure we're achieving a healthy ROI. Review collected by and hosted on G2.com.

The system meets our needs and it is difficult to say I dislike anything about it. The Google to Bing sync feature in Marin is a little glitchy, but other than that the system works fine for us. Review collected by and hosted on G2.com.

The reporting and interface are user-friendly once given a walkthrough. You work with consistent staff so you know who to reach out to and not have to reach out to a general help or support email. Review collected by and hosted on G2.com.

Didn't feel like during the setup the staff was super communicative as they should have been and there were lags where things could have moved faster. Not totally seeing the value in the extra cost. Review collected by and hosted on G2.com.

It was fairly easy to create a report and pull the data into excel. Review collected by and hosted on G2.com.

When creating a report template- I had trouble with the data sorting. It wasn't sorting by "descending" for some reason. To me, it seems like sometimes a setting doesn't change right away. Review collected by and hosted on G2.com.

I like that it is an easy way to automate complex ecommerce ppc campaigns that have thousands of keywords and PLAs that need to drive positive ROAS Review collected by and hosted on G2.com.

Rigidness of the system and how the connection can sometimes break with Bing, Yahoo, and AdWords. Review collected by and hosted on G2.com.

I like that i'm able to make quick, bulk changes to both Google and Bing. Review collected by and hosted on G2.com.

There is limited Yahoo Gemini functionality. Review collected by and hosted on G2.com.

At first I liked the auto-tagging features we were able to use. It allowed us to assign custom IDs to the URLs for better tracking in Omniture and Salesforce. The bid/budget management system was not bad but Kenshoo's KPO product is better. Review collected by and hosted on G2.com.

They messed up the Google URL builder migration and broke all our URLs. When we asked them to fix this, they refused and our PPC account was off-line for more then 3 days. They also over-promised on the sales pitch, yet were not able to release certain functionality. Review collected by and hosted on G2.com.

Marin has fallen short in analytics, reporting, and adapting in the fast growing market space. Kenshoo, wordstream, quanticmind, adwords, etc have climbed by continually testing new bidding methods and ways to grow. Marin has the least adaptive reporting structure as well from what I've seen across other platforms. Review collected by and hosted on G2.com.

It's less robust than other platforms and I would like to see their R&D team develop more advanced reporting or bidding mechanisms that the other companies seem to be doing. Review collected by and hosted on G2.com.

Marin platform syncs to the publishers directly so you can make budget changes in one place across all connected platforms. Review collected by and hosted on G2.com.

High cost, complicated coding and reporting. Review collected by and hosted on G2.com.

The customization that the site allows, the report feature offers tons of pre-populated reporting parameters, while also offering a customized feature. This allows you to get a macro and micro look at all data points. Review collected by and hosted on G2.com.

The tracking through the Marin pixel has been problematic. Automatic settings (such as total conversions vs. unique conversions) can skew data, and the interface looks slightly outdated. Review collected by and hosted on G2.com.