Marin Software Features
What are the features of Marin Software?
Platform
- Notifications
- Customization
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Workflow Capability
Campaign Management & Optimization
- Paid Keyword Optimization
- Bid Rules
- Ad Creation and Editing
- Portfolio Bid Optimization
- Advanced Targeting Options
- Extensions
- Budget Execution & Monitoring
Analytics & Administration
- Ad and Conversion Tracking
- Reports
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Marin Software Categories on G2
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Channel Functionality
Display Functionality | Overall product functionality for display advertising. This feature was mentioned in 91 Marin Software reviews. | 73% (Based on 91 reviews) |
Social Functionality
Social Functionality | Product functionality for social advertising. 68 reviewers of Marin Software have provided feedback on this feature. | 70% (Based on 68 reviews) |
Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. 87 reviewers of Marin Software have provided feedback on this feature. | 75% (Based on 87 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 169 Marin Software reviews. | 80% (Based on 169 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 167 reviewers of Marin Software have provided feedback on this feature. | 83% (Based on 167 reviews) | |
Reach | Based on 147 Marin Software reviews. Amount and quality of inventory partner sites on which ads can be placed. | 79% (Based on 147 reviews) | |
Bulk Editing | As reported in 163 Marin Software reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 81% (Based on 163 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 155 reviewers of Marin Software have provided feedback on this feature. | 81% (Based on 155 reviews) | |
Fraud Protection | As reported in 95 Marin Software reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 79% (Based on 95 reviews) | |
Frequency Capping | As reported in 114 Marin Software reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 80% (Based on 114 reviews) | |
Budget Pacing | Based on 142 Marin Software reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 81% (Based on 142 reviews) | |
Creative Optimization | As reported in 144 Marin Software reviews. Tools offered for creating and optimizing creative components of campaigns. | 76% (Based on 144 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 89 reviewers of Marin Software have provided feedback on this feature. | 74% (Based on 89 reviews) | |
In-App Ads | As reported in 47 Marin Software reviews. Allows for ads to be placed in mobile apps. | 77% (Based on 47 reviews) | |
Mobile Rich Media Capabilities | As reported in 52 Marin Software reviews. Supports rich media mobile ads that involve user interaction. | 77% (Based on 52 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. 135 reviewers of Marin Software have provided feedback on this feature. | 80% (Based on 135 reviews) | |
Retargeting | Based on 121 Marin Software reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 79% (Based on 121 reviews) | |
Geo-Targeting | As reported in 136 Marin Software reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 76% (Based on 136 reviews) | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. 113 reviewers of Marin Software have provided feedback on this feature. | 76% (Based on 113 reviews) |
Mobile
Mobile Tracking | Based on 91 Marin Software reviews. Able to track consumers on their mobile devices where cookies do not apply. | 80% (Based on 91 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 47 reviewers of Marin Software have provided feedback on this feature. | 77% (Based on 47 reviews) | |
Mobile Rich Media Capabilities | Based on 52 Marin Software reviews. Supports rich media mobile ads that involve user interaction. | 77% (Based on 52 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 131 reviewers of Marin Software have provided feedback on this feature. | 79% (Based on 131 reviews) | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. 152 reviewers of Marin Software have provided feedback on this feature. | 84% (Based on 152 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 154 Marin Software reviews. | 86% (Based on 154 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 155 reviewers of Marin Software have provided feedback on this feature. | 81% (Based on 155 reviews) | |
Enterprise Scalability | Based on 136 Marin Software reviews. Provides features to allow scaling for large organizations. | 84% (Based on 136 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 143 Marin Software reviews. | 79% (Based on 143 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 140 reviewers of Marin Software have provided feedback on this feature. | 82% (Based on 140 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 112 Marin Software reviews. | 82% (Based on 112 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. 145 reviewers of Marin Software have provided feedback on this feature. | 81% (Based on 145 reviews) | |
APIs | As reported in 235 Marin Software reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 76% (Based on 235 reviews) | |
Notifications | As reported in 302 Marin Software reviews. Able to set custom alerts to notify you of changes to key performance indicators. | 76% (Based on 302 reviews) | |
Customization | As reported in 299 Marin Software reviews. Able to customize metrics and other platform features based on personalized needs. | 76% (Based on 299 reviews) | |
User, Role, and Access Management | As reported in 308 Marin Software reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 83% (Based on 308 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 329 reviewers of Marin Software have provided feedback on this feature. | 75% (Based on 329 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 283 reviewers of Marin Software have provided feedback on this feature. | 81% (Based on 283 reviews) | |
Workflow Capability | Based on 283 Marin Software reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 77% (Based on 283 reviews) | |
Internationalization | As reported in 214 Marin Software reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 79% (Based on 214 reviews) |
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. This feature was mentioned in 326 Marin Software reviews. | 82% (Based on 326 reviews) | |
Bid Rules | As reported in 321 Marin Software reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords. | 80% (Based on 321 reviews) | |
Ad Creation and Editing | Based on 310 Marin Software reviews. Can manage and bulk upload changes to multiple platforms. | 73% (Based on 310 reviews) | |
Ad and Landing Page Scheduling | As reported in 253 Marin Software reviews. Automate copy changes by scheduling changes in advance. | 76% (Based on 253 reviews) | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 207 reviewers of Marin Software have provided feedback on this feature. | 68% (Based on 207 reviews) |
Portfolio Bid Optimization | As reported in 293 Marin Software reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | 78% (Based on 293 reviews) | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. This feature was mentioned in 272 Marin Software reviews. | 73% (Based on 272 reviews) | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. 179 reviewers of Marin Software have provided feedback on this feature. | 60% (Based on 179 reviews) | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. 291 reviewers of Marin Software have provided feedback on this feature. | 63% (Based on 291 reviews) | |
Product Listing Ads | Based on 173 Marin Software reviews. Supports product listing ads, allowing users to edit ads and track PLA performance. | 73% (Based on 173 reviews) | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. 304 reviewers of Marin Software have provided feedback on this feature. | 77% (Based on 304 reviews) |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. 311 reviewers of Marin Software have provided feedback on this feature. | 79% (Based on 311 reviews) | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. 261 reviewers of Marin Software have provided feedback on this feature. | 75% (Based on 261 reviews) | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. 326 reviewers of Marin Software have provided feedback on this feature. | 82% (Based on 326 reviews) |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Platform Data
Reporting Performance Metrics | Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. | Not enough data | |
Data Filtering | Ability to filter data by specific performance data based on preset and customizable timeframes. | Not enough data | |
Reporting Dashboards | Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. | Not enough data |
Platform Additional Functionality
Offline Ads | Ability to serve ads to bring targeted audiences back to partner retailer sites. | Not enough data | |
Video Ads | Ability to create and launch video ads on retail media networks. | Not enough data | |
Team Collaboration | Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. | Not enough data | |
Integrations | Ability to integrate with data management platforms (DMPs). | Not enough data |
Platform Basics
Ad Serving Rules | Ability to control how many ads and ad types are served to each retailer page. | Not enough data | |
Sponsored Product Listing Ads | Ability to deliver sponsored product ads that seamlessly blend in with organic content. | Not enough data | |
Banner Ads | Ability to deliver banner ad that can be configured based on each individual retailers needs. | Not enough data | |
Display Ads | Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. | Not enough data |
