Marin Software Pros and Cons

Great for managing multiply accounts with ease. Bulk loading keywords & creatives take away a lot of the hassle. Review collected by and hosted on G2.com.

The interface can be a little clunky and slow at times. Review collected by and hosted on G2.com.

Reporting functionality is great. Endless dimensions make it easy to slice for reporting and everyday management. Managing dimensions for upgraded URLs is by far the easiest compared to Kenshoo, DS or Adobe. Integration with Gemini is ahead compared to Kenshoo, DS and Adobe. Review collected by and hosted on G2.com.

load time is painful at times although workarounds (not ideal) do exist. UI functionality is slightly older than the competition.

Bid management needs improvement although it does with every tool in the space. Need hand holding to effectively use it. Algorithms are a bit weak.

Needs work with extensions.

Scheduling feature exists but cannot schedule all object elements for any given time of day or day or week. Weak scheduling feature compared to others in the space. Review collected by and hosted on G2.com.

Bid Folders approach I like the automated bidding it saves time! Our team has integrated all of our AdWords and Bing Ads campaigns into Marin and it helps to streamline and manage multiple accounts from one location. I have been using for over 5 years and have seen significant improvements to workflow as a result. We have also received very strong support from our current sales rep and we have been pleased with the quality of service we've received. Service is important for an agency of our size, so to be able to get the time and investment from Marin has been exceptional for us. I will definitely continue to recommend Marin to any colleagues looking for a paid search management tool like Marin. Review collected by and hosted on G2.com.

Slower support when we first started we didn't get what we needed at first but it improved. The Web Interface is a little clunky and can sometimes be harder to navigate. It's not nearly as intuitive as AdWords, but with some training you will be able to find your way around the platform. Review collected by and hosted on G2.com.

Once you get used to the complexities of the software you can make mass adjustments quickly Review collected by and hosted on G2.com.

Expensive so you need to see great improvements in your campaigns to justify the cost. Review collected by and hosted on G2.com.

The interface is amazing and is easy to use Review collected by and hosted on G2.com.

Responsive search ads from google can't be synced Review collected by and hosted on G2.com.

The google integration within Marin is top tier. Review collected by and hosted on G2.com.

I wish there was reverse integration where Marin could pull from google edits. Review collected by and hosted on G2.com.

I like how you can get granular data on the site link level. I also like how you can automatically sync the data you insert with the engine and not have to wait overnight. Review collected by and hosted on G2.com.

I dislike how you can not see real time data, an example is present days data. I also do not like the lag when downloading an ample amount of data. Another issue is uploading bulk sheets- the errors are sometimes unclear and should be resolved through the platform. Review collected by and hosted on G2.com.

The UI is extremely intuitive, making it simple to find all the data we need. Set up is rather straight-forward and the account team is very helpful and responds quickly. What I like the most is that the software does address new features in search engines rather quickly so anything new we launch is likely to be tracked. Review collected by and hosted on G2.com.

Like any software, there are sometimes glitches that come and go - this doesn't occur often but when it does, it does halt progress. Review collected by and hosted on G2.com.

I really like our customer service and the ease of bulk uploading. Review collected by and hosted on G2.com.

Nothing new has been added to Marin over the last 2 years that I've been using it. Review collected by and hosted on G2.com.

The account team are always quick to respond and help with any issues. We have regular meetings to discuss performance and what else we could be doing Review collected by and hosted on G2.com.

They have been talking about their new platform for a couple of years now and it's still not been released. They are a bit slow at keeping up with new product releases from Adwords. The bidding is only once a day, in comparison to their competitors which can do intra-day bidding, and the data is only refreshed once a day rather than real time Review collected by and hosted on G2.com.