Marin Software Pros and Cons

The dashboard is easy to navigate and the functions are great for making decisions on budget for keywords/ad grroups/campaigns Review collected by and hosted on G2.com.

We've had issues where the data was completely off and unfortunately support took very long to figure out what is wrong Review collected by and hosted on G2.com.

Marin is the way to go for cross search engine bidding. We really loved the functionality and the capabilities of the platform. Very user friendly and multiple users were two of the biggest plusses we found. You also did not have to do a lot of digging around to find things like attribution, tagging, etc. Review collected by and hosted on G2.com.

The price is the biggest negative (duh). Yes, you pay for what you get but after a while the ROI and Cost/Client made the decision very easy to move in a different direction. Review collected by and hosted on G2.com.

Bidding feature of the Marin Platform is the pretty cool Review collected by and hosted on G2.com.

Naming convention should be in sync with the Platforms like Google Adwords & Bing because sometimes it gets tough to find the same header while creating a bulksheet Review collected by and hosted on G2.com.

I like being able to set overnight bids and campaign budgets. Review collected by and hosted on G2.com.

I dislike the timing of integrating new features/ad types from Google and Bing Ads. Review collected by and hosted on G2.com.

Easy to manipulate data and faster way to make changes on the ad copies even though you have 1000 accounts! Review collected by and hosted on G2.com.

Slow and Lag sometimes. Most likely to the javascript of the software. Review collected by and hosted on G2.com.

I've worked with Marin Specially with Adwords accounts and it has really helped me to optimize my accounts. It's also helpful when I need to improve one of my campaigns or keywords. It is a great tool. Review collected by and hosted on G2.com.

I'd like a better way of importing/exporting ads, campaigns or keywords. Review collected by and hosted on G2.com.

the ease of use and reliability. The system always works. Bulk uploads for creatives are very easy to navigate and re-upload if team member makes a mistake or forget a few keywords Review collected by and hosted on G2.com.

for new users, some menus are difficult to navigate. Some key functions are sometimes hidden, but very easy to find once an experienced user shows you the way. Review collected by and hosted on G2.com.

The bulk upload feature is the most useful. Review collected by and hosted on G2.com.

I dislike how complicated it is pull a report across all of our MCA's at one time. Review collected by and hosted on G2.com.

automated bidding,

manage multiple campaign,

manage bids,

Automated Reporting Review collected by and hosted on G2.com.

it can get little complicated sometimes. Review collected by and hosted on G2.com.

This software makes it so simple to get my business out there. Making it so easy to get new customers. Review collected by and hosted on G2.com.

I dislike the cost. It is expensive compared to other similar softwares. Review collected by and hosted on G2.com.