Marin Software Pros and Cons

I spent several hours setting up Marin when I first on-boarded and most of my routine tasks are completely automated. Ad copy testing, bidding, and copying campaigns from one account to another. Review collected by and hosted on G2.com.

Need to keep an one on if ad copy is copied from one account to another correctly. Doesn't pull in campaigns accurately with demographic targeting. Review collected by and hosted on G2.com.

The ease of use and on boarding schedule, getting team members up to speed was quick. Review collected by and hosted on G2.com.

Full circle attribution was hard to obtains with our CRM. Review collected by and hosted on G2.com.

I like that I can easily manage all my accounts across publishers Review collected by and hosted on G2.com.

There are several bugs like sitelink management, reports not pulling data through, etc. Review collected by and hosted on G2.com.

Marins software is so easy to use especially for data pulling which makes pulling reports so much easier Review collected by and hosted on G2.com.

It needs to add more capabilities that other engines have. The main thing it needs to focus on is bringing together the usability and functionality of more complex tasks. Review collected by and hosted on G2.com.

Automated bid strategies is amazing! Has made a huge impact in our performance. Review collected by and hosted on G2.com.

It's always a step behind! There are a multitude of incompatibilities to Google and Bing features which makes working on the platform both frustrating and time-consuming. Review collected by and hosted on G2.com.

efficiencies in trafficking keywords, bulk uploading campaigns Review collected by and hosted on G2.com.

UI could be improved, reporting functionality could be improved Review collected by and hosted on G2.com.

It is a very user friendly dashboard with easily customizable columns to quickly see what you're looking for Review collected by and hosted on G2.com.

There are more bugs than I would like to deal with, however, the customer support has always been quick and reliable Review collected by and hosted on G2.com.

S+A customizable dashboard that gives us overview of all our ad channels and results and lets us view how each channel compares with others. So, a comprehensive overview of how our spend is working..or not. Gives us metrics and conversion rates Review collected by and hosted on G2.com.

Nothing, as sure better than a single channel product. Review collected by and hosted on G2.com.

The simplicity to the product. It makes adding and uploading keywords and creatives simple and easy and it is very user friendly - errors are explained well. Review collected by and hosted on G2.com.

How campaigns cannot be deleted within Marin so they have to be paused and recreated if there are multiple issues. Review collected by and hosted on G2.com.

Reporting is pretty standard and reliable. Quick to customize reports and to export Review collected by and hosted on G2.com.

I wish there was a way to have True View/ Youtube to track back to Marin when pulling reports. I also wish it synced more often with Adwords. Review collected by and hosted on G2.com.