Marin Software Pros and Cons

Marin provides one cohesive platform to manage all your ad accounts at once. The automated bidding and ease of cross-management produces a nice daily time saving. Review collected by and hosted on G2.com.

There can be a slow adoption of new features. For example Google Ads recently rolled out a new ad format and Marin currently doesn't support it within their platform. Review collected by and hosted on G2.com.

The simplicity of the UI in terms of aesthetics is by far my favorite feature--very easy to navigate Review collected by and hosted on G2.com.

Bid optimizations are extremely frustrating; the UI will often not update things like campaign budgets or search bids on the first input--multiple inputs or page refreshes are often required. Lack of Bing integration for important features such as Impression Share is disappointing as well. Most importantly, our team has had ongoing issues with sitelink uploads and management for at least a year now, with no fix in sight (despite many calls and emails with Marin support) Review collected by and hosted on G2.com.

Dimensions, web queries and recurring reports Review collected by and hosted on G2.com.

Can’t upload creative in Bing past 80 characters, doesn’t pull in Bing impression share Review collected by and hosted on G2.com.

This software is so user friendly and helps me more effectively market my products to customers Review collected by and hosted on G2.com.

I do feel like it's a little over priced Review collected by and hosted on G2.com.

That you are able to see everything in Google and Bing at the same time Review collected by and hosted on G2.com.

it doesn't have all the columns you can find in the engines Review collected by and hosted on G2.com.

The ability to filter for rules and build reports to alert the team if something needs to be fixed. Active adgroups with no creatives, BMM keywords into Exact campaigns and vice versa. Also the availability of representatives when a chat is initiated. Review collected by and hosted on G2.com.

The inability to upload Bing sitelinks and adaptation timeline to new google features. Review collected by and hosted on G2.com.

Marin makes creating new objects and getting them wrapped with tracking pain-free in the paid search channel. This applies to paid keywords, creatives, campaigns, adgroups and product groups for Shopping. This allows for any search advertiser to blitzscale their campaigns as new trends rise and old trends fall without having to worry about variable costs to building new objects besides identifying them through research and loading 'em up. Classification of different campaign components like adgroups and keywords is multi-dimensional and fully customizable. The reporting capability that's included in the service is pivotable and easy to work with in CSV format. Marin has worked with my agency as well to provide a custom datapassback which opens up further opportunities for analysis and insight generation in-house. Review collected by and hosted on G2.com.

The dashboard is fairly slow to load when it comes to viewing history and filtering off dimensions and archival dates. Sorting by date isn't an option, so I'm stuck with descending dates by default.

Ad testing features are, while available, weak in that they are convoluted and difficult to get going because the nature of the campaign's tracking has to be changed.

Bids are only updated once per day, incorporating revenue/lead models or position based models. Low traffic objects are "rolled up" into folders to achieve statistical significance, which is a good strategy. However, the features that execute on this strategy leave room for improvement.

The mobile bid adjustment is flawed from my discussions with Marin representatives. Mobile data is not isolated out. In other words, data from other devices is co-mingled when it should not be. Though a low portion of traffic, tablet bid adjustment is not available.

Audience, geo, demographic, and other targeting & bidding modifiers that platforms feature for are lacking on Marin. To be fair, this is a pretty big hurdle that I haven't seen many of the ad management tools with a practical solution. There is supposedly Marin One, which purportedly solves for different integration and advanced targeting solutions.

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what i like best about this software is the ability for cross channel performance on the advertising platform that is used both by advertisers and agencies. Review collected by and hosted on G2.com.

One of the few things that i dislike about Marin is the optimization. Although it is good, it can use more improvement so that it enhances the scale of results and functionality for the world's biggest brands Review collected by and hosted on G2.com.

Marin makes it easy for our team to manage our campaigns. The dimensions system is robust and allows us easy categorization of our campaigns. Review collected by and hosted on G2.com.

The UI is in need of updating, but that is solved with the new Marin One initiative. Review collected by and hosted on G2.com.

It makes it easy to combine different accounts. Review collected by and hosted on G2.com.

Reporting could be better. Would like to see more reports that include data science - forecasting on a account level. Review collected by and hosted on G2.com.