Marin Software Pros and Cons

Bulk sheets saved a bunch of time when it came to mass changes. Review collected by and hosted on G2.com.

Support team was not very helpful. If multiple people in the platform could cause issues. Review collected by and hosted on G2.com.

Marin is commonly easy to use and altogether versatile. It's definitely not hard to channel for correctly the estimations you care about seeing.This is exceptionally useful with respect to following designs and URL engineers of record the officials. Marin improves our offers always, suggesting that despite when we are not in the work environment our chase offers are attracting changes at the best CPA. We have moreover watched essential upgrades in salary, and lessens in go through conversely with using Googles offering strategies.The straightforwardness of the feature publicizing has been profitable. Review collected by and hosted on G2.com.

There is definitely not a lot to detest as most of our work is taken care of by the oversaw administrations group. Review collected by and hosted on G2.com.

Marin is generally simple to utilize and entirely adaptable. It's anything but difficult to channel for precisely the measurements you care about seeing.This is very helpful with regards to following layouts and URL developers of record the executives. Marin improves our offers constantly, implying that notwithstanding when we are not in the workplace our hunt offers are drawing in transformations at the most ideal CPA. We have likewise observed noteworthy enhancements in income, and diminishes in spend in contrast with utilizing Googles offering strategies.The simplicity of the showcase publicizing has been valuable. Review collected by and hosted on G2.com.

In spite of the fact that it is helpful, it very well may be very hard to learn without guidance. Fortunately anyway there are online classes you can view to become familiar with the different highlights. Review collected by and hosted on G2.com.

The interface. Pretty intuitive and user friendly when trying it the first time. The tool itself, the algorithms or predictive modeling behind is awesome. Review collected by and hosted on G2.com.

Not too many options to create visuals: needed charts to present monthly reports but they were not very pretty looking, so needed to use a third tool for that. Review collected by and hosted on G2.com.

Marin provides an effective bid management system which still outperforms the tools provided by google and bing. The new interface builds upon the existing platform by providing a better UI allowing you to find features easier, and notably it is far more visually appealing. Review collected by and hosted on G2.com.

Although the interface is far more appealing and a better experience, the actual performance of Marin hasn't really improved much compared to the original Marin. Google continues to get better at optimising their own bidding tools and the observable differences in performance between Marin and Google Bidding is decreasing. The main benefit is that the tools you use to make Marin perform best are easier to find in MarinOne Review collected by and hosted on G2.com.

Marin optimises our bids all the time, meaning that even when we are not in the office our search bids are attracting conversions at the best possible CPA. We have also seen significant improvements in revenue, and decreases in spend in comparison to using Googles bidding strategies. Review collected by and hosted on G2.com.

Although it is very useful, it can be quite difficult to learn without instruction. Luckily however there are webinars you can view to learn the various features - and ultimately a Marin specialist badge upon completion of the training. Review collected by and hosted on G2.com.

We liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Has good features like budget projection. Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Review collected by and hosted on G2.com.

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. I also do not like how you cannot see today's data/performance and have to wait until the next day. Layout is not always intuitive, customer service hours very limited. Review collected by and hosted on G2.com.

Marin is relatively easy to use. I think the Marin One platform is great as it does give more insight to the campaign and can also pull in reporting that wasn't available before. Review collected by and hosted on G2.com.

It's very difficult to launch campaigns in Google AdWords or Bingads when they're not compatible in Marin. Our clients want to run certain tactics, but we aren't able to because of incompatibility and all of our tracking is being run through Marin. They try to provide work arounds, but those don't always work. Review collected by and hosted on G2.com.

Marin is very customizable. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Also, being able to assign keywords with dimensions in bulk really speeds up what can sometimes be a tedious process. On top of all this, we've received high quality assistance from our dedicated support team with any issues that arise during the day-to-day use of the platform. This is quite useful when it comes to tracking and some of the more complex aspects of account management. Tracking templates and URL builders can be difficult to set up initially, but once they are they function as desired. Review collected by and hosted on G2.com.

It would be extremely useful if the graphs responded to whatever filters were in place. Also, the delta and percent delta columns are helpful for comparison, but when generating a report it would be more convenient if puling metrics for two specific time ranges was an option. Review collected by and hosted on G2.com.

Transparency of bidding, customer service is middle of the road, but usually quite responsive. Review collected by and hosted on G2.com.

Layout is not always intuitive, customer service hours very limited (I would particularly like to be able to push bidding folders in off hours when there are updates made). Review collected by and hosted on G2.com.