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Marin Software Reviews & Product Details

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Attempting to bring all our outside marketing platforms into one spot. We then could easily manage and optimize the various campaigns without having to log into 20 different sites. We had hoped that would be the solution but unfortunately we were never able to get to that point. It would have been a great time saver to be able to do that instead of logging in to a large list of platforms one by one Review collected by and hosted on G2.com.

Marin Software Overview

What is Marin Software?

Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI.

Marin Software Details
Languages Supported
German, English, French, Japanese, Portuguese, Spanish, Chinese (Simplified)
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Product Description

Marin Software provides a unified platform for search, social, and eCommerce advertising.

How do you position yourself against your competitors?

MarinOne, our next-generation advertising platform, harnesses the power and insight of all your channels and data sources, allowing you to deliver cohesive campaigns across channels and devices to reach your audiences throughout the buying cycle. Our transparent, cross-channel solution allows digital marketers to synchronously create and target precise, powerful, and highly valuable audience segments based on buyer intent, and gain meaningful performance insights across your entire digital marketing program.


Seller Details
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@MarinSoftware
11,195 Twitter followers
LinkedIn® Page
www.linkedin.com
300 employees on LinkedIn®
Ownership
NASDAQ:MRIN
Total Revenue (USD mm)
$29,983

Wesley M.
WM
Overview Provided by:

Recent Marin Software Reviews

Priya J.
PJ
Priya J.Small-Business (50 or fewer emp.)
5.0 out of 5
"So nice"
Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion.
SN
Satoshi N.Small-Business (50 or fewer emp.)
5.0 out of 5
"Marine software is awesome"
Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has a...
Alex W.
AW
Alex W.Small-Business (50 or fewer emp.)
1.5 out of 5
"Day late, dollar short"
Their reporting capabilities and customer service were great.
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Marin Software Media

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Marin Software Demo - Screenshot-truepath-1.png
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Video Reviews

452 out of 453 Total Reviews for Marin Software

3.8 out of 5
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452 out of 453 Total Reviews for Marin Software
3.8 out of 5
452 out of 453 Total Reviews for Marin Software
3.8 out of 5

Marin Software Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
This product has not yet received any negative sentiments.

Overall Review Sentiment for Marin SoftwareQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Priya J.
PJ
Software Developer Brain Technosys Pvt.Ltd
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Marin Software?

Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Noting is dislike in the Marin Software. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Marin Software provides industry-leading enterprise marketing software for advertisers. Review collected by and hosted on G2.com.

SN
Vice President of Business
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has an excellent user interface. Additionally, I enjoy how well it manages bids and how you can design unique reports. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The Marin Software may occasionally be challenging to use and include flaws. When it comes to producing graphic reports and presentations, it has limited skills. Even for those that should be simple, connecting with some platforms can take some time. It can be annoying when contract terms are rigid, especially for European businesses used to more accommodating agreements. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

One of the anticipated advantages of adopting Marin Software was the simplicity with which various campaigns could be easily managed and optimized without requiring a user to connect to numerous different websites. We had hoped to reach that level of streamlined management, but we were unsuccessful. The ability to access all platforms from a single location would have saved a substantial amount of time by removing the requirement to log in to each forum separately from a long list. Review collected by and hosted on G2.com.

Alex W.
AW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

Their reporting capabilities and customer service were great. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their bidding algorithm never could catch up to the changes GoogleAds was making. They also didn't have the ability to run Performance Max campaigns which are the only main shopping campaigns now. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

They solved our reporting problems and saved us a ton of time by making it a refreshable macro. Review collected by and hosted on G2.com.

RK
Front-End Engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

It is an excellent program with great features for diversification and modulation of marketing components. It enhances the ability to compose campaigns. Marin is highly convenient, and the user interface is entirely satisfactory. The functionalities of this program are incredibly demanding. It is a program that I highly recommend because it positively impacts internal marketing and advertising strategy. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

I have no complaints; on the contrary, I consider it handy and well-designed software. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

It has been very successful because it has allowed us to create a large segment of extremely compact tools. We can create campaigns in many ways while maintaining service quality. It is unique and instrumental in fostering the storage of fluid marketing projects. It demonstrates a high level of quality about the objectives. If you are ambitious, it will fit your guidelines perfectly. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Marin Software?

The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. Review collected by and hosted on G2.com.

Recommendations to others considering Marin Software:

Watch out for their contracts and read them very closely. I lost €4000 in a year and got zero value, and I know another company that lost €12.000 in 6 months where Marin was not actively running on the campaigns. But Marin said; all of the ad spend was connected to our platform and the contract says, you pay 😳 Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Marin used to be suitable only for bidding. The other features are more accessible on other platforms. Since there are better ways to handle bids nowadays, I don't recommend Marin anymore. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Marin Software?

Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

There was potential improvement in our customer acquisition costs but that did not outweigh the difficulties in using the platform. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
(Original )Information
What do you like best about Marin Software?

I like the custom reporting functionality Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Some buttons and pages are difficult to navigate to as they are quite small. Review collected by and hosted on G2.com.

Recommendations to others considering Marin Software:

get it Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Finance data can be aggregated and analyzed. Review collected by and hosted on G2.com.

TC
Advertising and Sales
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

Interface with control tools and guided advertising management for all clients, available on social networks and search for cookie information. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Guide to control and administration of data within the system and web. Review collected by and hosted on G2.com.

Recommendations to others considering Marin Software:

Manage data obtained from sales and search, advertise to potential customers in registration list. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Guided advertising campaign compatible with different search engines, keywords and managing data obtained from specific clients. Review collected by and hosted on G2.com.

Mallory R.
MR
Senior Marketing Operations Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
Verified User in Computer & Network Security
IC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Marin Software?

Bulk sheets saved a bunch of time when it came to mass changes. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Support team was not very helpful. If multiple people in the platform could cause issues. Review collected by and hosted on G2.com.

What problems is Marin Software solving and how is that benefiting you?

Automated bidding, mass adcopy and adbanner changes. After getting everything going and complete, the automated bidding actually works. Review collected by and hosted on G2.com.