Top Rated Marin Software Alternatives
Marin makes creating new objects and getting them wrapped with tracking pain-free in the paid search channel. This applies to paid keywords, creatives, campaigns, adgroups and product groups for Shopping. This allows for any search advertiser to blitzscale their campaigns as new trends rise and old trends fall without having to worry about variable costs to building new objects besides identifying them through research and loading 'em up. Classification of different campaign components like adgroups and keywords is multi-dimensional and fully customizable. The reporting capability that's included in the service is pivotable and easy to work with in CSV format. Marin has worked with my agency as well to provide a custom datapassback which opens up further opportunities for analysis and insight generation in-house. Review collected by and hosted on G2.com.
The dashboard is fairly slow to load when it comes to viewing history and filtering off dimensions and archival dates. Sorting by date isn't an option, so I'm stuck with descending dates by default.
Ad testing features are, while available, weak in that they are convoluted and difficult to get going because the nature of the campaign's tracking has to be changed.
Bids are only updated once per day, incorporating revenue/lead models or position based models. Low traffic objects are "rolled up" into folders to achieve statistical significance, which is a good strategy. However, the features that execute on this strategy leave room for improvement.
The mobile bid adjustment is flawed from my discussions with Marin representatives. Mobile data is not isolated out. In other words, data from other devices is co-mingled when it should not be. Though a low portion of traffic, tablet bid adjustment is not available.
Audience, geo, demographic, and other targeting & bidding modifiers that platforms feature for are lacking on Marin. To be fair, this is a pretty big hurdle that I haven't seen many of the ad management tools with a practical solution. There is supposedly Marin One, which purportedly solves for different integration and advanced targeting solutions.
Review collected by and hosted on G2.com.
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Manage Paid Ad Campaigns with Thousands of Keywords
452 out of 453 Total Reviews for Marin Software
Overall Review Sentiment for Marin Software
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Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion. Review collected by and hosted on G2.com.
Noting is dislike in the Marin Software. Review collected by and hosted on G2.com.
Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has an excellent user interface. Additionally, I enjoy how well it manages bids and how you can design unique reports. Review collected by and hosted on G2.com.
The Marin Software may occasionally be challenging to use and include flaws. When it comes to producing graphic reports and presentations, it has limited skills. Even for those that should be simple, connecting with some platforms can take some time. It can be annoying when contract terms are rigid, especially for European businesses used to more accommodating agreements. Review collected by and hosted on G2.com.
It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. Review collected by and hosted on G2.com.
It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. Review collected by and hosted on G2.com.
Their reporting capabilities and customer service were great. Review collected by and hosted on G2.com.
Their bidding algorithm never could catch up to the changes GoogleAds was making. They also didn't have the ability to run Performance Max campaigns which are the only main shopping campaigns now. Review collected by and hosted on G2.com.
It is an excellent program with great features for diversification and modulation of marketing components. It enhances the ability to compose campaigns. Marin is highly convenient, and the user interface is entirely satisfactory. The functionalities of this program are incredibly demanding. It is a program that I highly recommend because it positively impacts internal marketing and advertising strategy. Review collected by and hosted on G2.com.
I have no complaints; on the contrary, I consider it handy and well-designed software. Review collected by and hosted on G2.com.
The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. Review collected by and hosted on G2.com.
Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. Review collected by and hosted on G2.com.
Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. Review collected by and hosted on G2.com.
The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. Review collected by and hosted on G2.com.
Interface with control tools and guided advertising management for all clients, available on social networks and search for cookie information. Review collected by and hosted on G2.com.
Guide to control and administration of data within the system and web. Review collected by and hosted on G2.com.
