Marketing 360 Features
What are the features of Marketing 360?
Local Search Optimization
- Google My Business
- Reputation Management
- Dashboards and Reporting
Support
- Customer Support
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Technology Glossary Features
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Marketing 360 Categories on G2
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Platform
Customization | Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | Able to create custom reports to cater to specific metrics and key performance indicators. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data | |
Notifications | Able to set custom alerts to notify you of changes to key performance indicators. | Not enough data | |
Customization | Able to customize metrics and other platform features based on personalized needs. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Accounting integration | Provide integration with accounting software and ERP systems. | Not enough data | |
E-commerce Integration | Provide integration with B2B and B2C e-commerce platforms | Not enough data |
Sales Force Automation
Contact & Account Management | Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts. | Not enough data | |
Opportunity & Pipeline Mgmt. | Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. | Not enough data | |
Task / Activity Management | Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities. | Not enough data | |
Quote & Order Management | Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts. | Not enough data |
Marketing Automation
Email Marketing | Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders. | Not enough data | |
Campaign Management | Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. | Not enough data | |
Lead Management | Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification. | Not enough data | |
Marketing ROI Analytics | Enables analysis of effectiveness of an organizations various marketing activities | Not enough data |
Customer Support
Knowledge Base | Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions. | Not enough data |
Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. | Not enough data |
Mobile & Social
Social Collaboration Features | Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone | Not enough data | |
Social Network Integration | Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management. | Not enough data | |
Mobile User Support | Allows software to be easily used on multiple mobile devices include phone and tablet devices. | Not enough data |
Reporting & Analytics
Reporting | Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports. | Not enough data | |
Dashboards | An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance | Not enough data |
Social Management
Social Analytics | Reports on the performance of social media posts and campaigns. | Not enough data | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. | Not enough data | |
Campaign Optimization | Identifies trends in social media campaigns, such as optimal posting times, to improve performance. | Not enough data | |
Social Engagement | See feature definition | Centrally manages social media content and conversations across multiple social channels. | Not enough data |
Social Ads | Provides features for managing and optimizing paid advertisements across social channels. | Not enough data | |
Campaign Planning | Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | Not enough data | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. | Not enough data | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. | Not enough data | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. | Not enough data | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. | Not enough data | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. | Not enough data | |
Bid Rules | Able to set rules to minimize pay per click cost or maximize conversions from your keywords. | Not enough data | |
Ad Creation and Editing | Can manage and bulk upload changes to multiple platforms. | Not enough data | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. | Not enough data |
Portfolio Bid Optimization | Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | Not enough data | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. | Not enough data | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. | Not enough data | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. | Not enough data | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. | Not enough data | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. | Not enough data |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. | Not enough data | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. | Not enough data | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. | Not enough data |
Consumer Intelligence
Customer Feedback | Provides a forum for customers to give feedback and data storage for company analysis. | Not enough data |
Reporting
Dashboard | Provides a centralized hub and management tools for all data points related to online reputation. | Not enough data |
Media Monitoring
Social Media Management | Helps manage social messaging and measures the full impact of social campaigns. | Not enough data | |
Digital Media Monitoring | Helps manage ad messaging and measures the full impact of digital advertising campaigns. | Not enough data |
Customizations
Templates | Provides ready-made templates for simplified website creation. | Not enough data | |
Drag and Drop | Allows users to drag and drop items and content to customize their site's look. | Not enough data | |
HTML Input | Permits HTML-savvy administrators to input code to uniquely customize their website. | Not enough data | |
Domain Name | Offers customers the option to purchase a unique domain name. | Not enough data |
Growth
SEO | Provides insight into words that would increase search engine optimization. | Not enough data | |
Site Analytics | Gives users insight into unique pageviews, subscribers, location of viewers, etc. | Not enough data | |
Marketing Tools | Provides tools that aid in user marketing efforts. | Not enough data | |
E-Commerce | Allows users to turn their website into an online store by offering e-commerce capabilities. | Not enough data | |
Hosting | Hosts domains within the tool. | Not enough data |
Content
Email Integrations | Provides an email for users to field communication within their website builder too. | Not enough data | |
Content Management | Manages content such as blogs, marketing tools, newsletters, etc. | Not enough data | |
Permissions | Allows administrators to create role or password-based permissions to ensure users see only what they should see. | Not enough data | |
WordPress Tool | Website Builder | Not enough data |
POS
Credit Card Payments | Processes credit card payments either within the platform or using an outside processing company. | Not enough data | |
Barcode Scanning | Allows users to scan barcodes to obtain pricing and item information when checking out a customer. | Not enough data | |
Hardware Integration | Allows users to connect the software with outside hardware such as cash drawers, credit card readers, barcode scanners, and more. | Not enough data | |
Price Adjustments | Applies adjustments such as bulk discounts, sale discounts, buy one get one free or other offers to item prices during checkout. | Not enough data | |
Receipts | Provides receipts to customers after their purchase by printing them, sending them via SMS or email, or provides the ability to refuse a receipt. | Not enough data |
Marketing
Loyalty Programs | Provides customers with discounts or other rewards for being frequent patrons or attacts lapsed customers back with deals or coupons. | Not enough data | |
Email Marketing | Uses email to send marketing material to customers such as coupons, special offers, and more. | Not enough data |
Administration
Inventory Management | Tracks inventory in real time as purchases are made so users are aware of the need to restock. | Not enough data | |
Employee Management | Schedules employees, tracks productivity, and allows for multiple user profiles. | Not enough data | |
Reporting | Provides users with reporting on key data such as sales, inventory, revenue, and more. | Not enough data | |
E-commerce Integration | Connects with an online store to either track inventory sold online or process online payments. | Not enough data | |
Reporting & Analytics | Reports and analytics created from payment data. | Not enough data | |
E-commerce Integration | The ability to integrate directly with an e-commerce platform in order to create a seamless checkout experience. | Not enough data | |
Processing Fees | Fees associated with processing individual transactions that may be based on a percentage of the purchase or a flat rate. | Not enough data | |
POS Integration | The ability to integrate with a POS system in order to allow the processing of credit card or mobile payments in a store setting. | Not enough data | |
Omnichannel | Process payments from multiple channels such as ACH, mobile, or e-commerce. | Not enough data | |
Levels 1 & 2 | Supports levels 1 and 2 for credit card payment processing. | Not enough data | |
Reporting | Creating reports and presenting sales, inventory, and customer information provided by data collected by the software. | Not enough data | |
Cart Management | The ability for customers to add and remove multiple products before purchase. | Not enough data | |
Shipping Information Collection | The ability to collect shipping information in order to fascilitate order fulfillment. | Not enough data |
Billing
Automation | Ability to create and send invoices automatically at predefined or custom frequencies. | Not enough data | |
Adjustments | Adjust invoices to handle exceptions and correct errors. | Not enough data |
Dunning
Dispute Management | Manages disputes regarding billing and payments. | Not enough data |
Performance
Packages | Track the financial performance of various types of packages. | Not enough data | |
Discounts | Identify the impact of special pricing and discounts on revenue. | Not enough data | |
Real-Time Updates | Changes to location data are synced across listings immediately and in real time | Not enough data | |
Analytics | Provides data or insights into listing performance and engagement | Not enough data |
Listing Management
Network Directory | Ability to submit location data to a wide variety of digital services | Not enough data | |
Data Aggregators | Ability to submit location data to major aggregators | Not enough data | |
Duplicate Monitoring | Consistently monitors search engines and directories and removes duplicate listings | Not enough data | |
Optimization | Offers the ability to enhance listings with menus, photos, videos, or other rich data | Not enough data |
Payment Processing
Encryption | Built-in security to protect payment information in order to prevent fraud and hacking. | Not enough data | |
Credit Card Processing | The ability to process credit card payments and receive approval or denial of funds from the customer's bank. | Not enough data | |
Mobile Payments | The ability to process mobile payments from a mobile wallet or other mobile phone payment app. | Not enough data | |
Digital Wallet Integration | The ability to process payments from a digital wallet service or other digital payment method. | Not enough data |
Integrations
Payment Gateway Integration | Integration with a payment gateway in order to fascilitate collecting payment. | Not enough data | |
E-commerce Platform Integration | Integration with e-commerce platforms in order to create a seamless shopping experience. | Not enough data | |
Email Integration | Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order. | Not enough data |
Cart Management
Multi Cart | Ability to create multiple shopping carts on the same platform | Not enough data | |
Products | Allows users to add and remove products and details such as price or item description | Not enough data | |
Templates | Provide online store templates that can be customized by users | Not enough data | |
Embed | Shopping cards can be easily added to any type of website | Not enough data |
Local Search Optimization
Rank Tracking | Monitor and report on ranking in local search results | Not enough data | |
Online Listings | Report on local citations and distribute accurate listing data to directories and search engines | Not enough data | |
Google My Business | Optimize or automate content for Google My Business 10 reviewers of Marketing 360 have provided feedback on this feature. | 78% (Based on 10 reviews) | |
Reputation Management | Monitor online reviews and brand reputation This feature was mentioned in 10 Marketing 360 reviews. | 68% (Based on 10 reviews) | |
Social Media | Integrate with social media and offer management or automation tools | Not enough data | |
Dashboards and Reporting | Based on 11 Marketing 360 reviews. Provide insights and data visualizations from a comprehensive dashboard | 82% (Based on 11 reviews) |
Content & Collaboration
Content Calendar | Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | Not enough data | |
Content Library | See feature definition | Allows users to upload and publish brand content from a shared library. | Not enough data |
Approval Workflows | Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | Not enough data | |
Users and Permissions | Allows administrators to assign permissions for different users or teams to access certain platform features. | Not enough data | |
Content Creation | Provides features for creating or editing social media assets. | Not enough data |
Payment Options
Multi-Currency | Allows users to process payments in multiple currencies. | Not enough data | |
Online payment portal | See feature definition | Provides an online portal where customers can make payments. | Not enough data |
Security
POS Verification | Support cardholder verification methods for POS transactions. | Not enough data |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data |
Support
Customer Support | Customer Support 11 reviewers of Marketing 360 have provided feedback on this feature. | 55% (Based on 11 reviews) |
