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Klaviyo Reviews & Product Details - Page 6

Klaviyo Overview

What is Klaviyo?

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of time, in full granular detail — Klaviyo makes it easy to create, deliver, and optimize incredibly sophisticated and personalized experiences across email, SMS, mobile apps, reviews, the web, paid ads, and more. Join more than 146K paying customers using Klaviyo to increase conversions and customer lifetime value — and grow on their own terms. Learn more at klaviyo.com.

Klaviyo Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

How do you position yourself against your competitors?

Klaviyo is the world’s leading intelligent marketing automation and customer data platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 100,000 innovative companies like Unilever, Custom Ink and Glossier sell more with Klaviyo.


Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,315 Twitter followers
LinkedIn® Page
www.linkedin.com
2,452 employees on LinkedIn®
Description

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns.

Unlike other email or marketing automation solutions, we're really good at getting data out of your ecommerce platform - whether it's Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behavior and information from other marketing tools, then use it to target, personalize, analyze, and optimize your marketing.


Customer A.
CA
Overview Provided by:

Recent Klaviyo Reviews

Sharnitha H.
SH
Sharnitha H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Powerful Automation & Segmentation, but Pricing & Tracking Have Limits"
Klaviyo is hands down one of the best email and SMS marketing platforms I’ve used. The automation flows are super effective, and the segmentation o...
JR
JACK R.Mid-Market (51-1000 emp.)
3.0 out of 5
"solid"
It is easy to use and our company has benefited from it
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Awesome Platform!"
The seamless integration of it. It took me 5-10 hours to get used to the platform but it was well worth it. The segmentation is my favorite part of...
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Klaviyo Security
Get security information from Klaviyo to help you buy the right software. View Security Information
Klaviyo security information includes:
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

Klaviyo Media

Klaviyo Demo - Send eye-catching emails in minutes using ready-to-go templates
Start with a library of data-proven email templates built for online brands, from welcome emails to new products. Incorporate your brand colors and images, 
and you’re ready to go.
Klaviyo Demo - Grow your contact 
list with engaging 
web forms
Select from expertly designed form templates, and 
create engaging website forms that turn site visitors 
into subscribers with our simple Form Builder
Klaviyo Demo - Bring your brand to life with drag-and-drop ease
Your brand is your reputation. Of course you want to show 
it in the best possible light. WIth Klaviyo, you can create striking emails and forms at scale, surprisingly quickly. Easily customize background images, text, brand colors, and reusable content blocks, all without a lick of code. 
Will i...
Klaviyo Demo - Send personalized recommendations 
that really resonate
Klaviyo helps you learn a ton about your customers: 
the products they love, the way they shop, the best time and method to reach them. So when Cindy in Cincinnati checks her email and sees the leather bag of her dreams, she feels like it’s written just for her (because it is).
Klaviyo Demo - Automations help you make money while you sleep
Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.
Klaviyo Demo - Smarter targeting. Deeper personalization. Bigger payoff.
Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.
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Video Reviews

1,069 Klaviyo Reviews

4.6 out of 5
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1,069 Klaviyo Reviews
4.6 out of 5
1,069 Klaviyo Reviews
4.6 out of 5

Klaviyo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KlaviyoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Amina V.
AV
QA Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

The variety of tools and customer support, easy adaptation and use, possibility to learn from Klaviyo Academy Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The prices and given range for each package Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

All tools needed for us for marketing are collected in Klaviyo. Such as email builder, user segmentation, possibility to create campaigns, flows and etc. Review collected by and hosted on G2.com.

Lisa W.
LW
Business Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

I like using it because you can schedule campaigns and integrate with other platforms like Zapier. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Their communication could improve with expectations of campaigns. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

I can schedule campaigns well in advance and that saves me so much time. Review collected by and hosted on G2.com.

RW
Senior Vice President, Convention Sales and Services
Retail
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

I value the simplicity of creating an email with the flow editor. I like the simplicity with which you can update email corroborations and funnel emails, plus the good integration it has with Shopify. In order to make the distribution lists we have with us, and also the automation, expand and easier to manage, we can link Klaviyo with all the marketing tools we use in Shopify. Figuring out how to start a new campaign or where to find or develop customer information lists is pretty easy. It's complex and packed with features that make it possible for us to customize our marketing to the most current business circumstances. The automation of the mail distribution network is excellent. Klaviyo exhibits the usefulness of planning in order to target an audience in various time zones, such as missed carts, arrival streams, etc., as you reflect on the norms of your internet marketplace. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It is feasible to have added a mobile responsive alternative when creating e-books, this would have been more helpful. We would like to incorporate loyalty points at the bottom of the page of personalized emails. PostScript integration could be improved. Most of the diversity of creativity can be seen quite limited in the email sender. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

If you are adapting your email marketing strategy to a new platform, it won't take you long to learn how to use Klaviyo because its interface resembles those of other email marketing tools. To get beyond templates and generate marketing traffic, you don't need to have coding skills or have had a lot of experience in the area. It includes automation, fixed templates and a variety of layouts that is enough to distinguish your commerce. Klaviyo meticulously takes into account each of the organization's requirements, including first-class customization. Review collected by and hosted on G2.com.

Kervin L.
KL
Creative Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klaviyo?

Ease of use set-up and integration. Pretty good reporting tools but could me more detailed. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

A bit pricey when sending a lot of emails. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Segmentation and A/B testing is easy to use and set up. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klaviyo?

Klaviyo has a good UI and is pretty intuitive and easy to use. They also have a lot of functionality when it comes to building custom flows. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

My one bone to pick with Klaviyo is that they only allow one user to be logged in on support accounts at a time. I cannot tell you how many times I've been working in Klaviyo and then have been kicked out because someone on our team logged in to do something. This is a big drawback and holds up my workflow. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Provides me the ability to customize my marketing emails and personalize my marketing. Review collected by and hosted on G2.com.

Deepak M.
DM
Digital Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Klaviyo?

What I liked was the easy to use UI and ease of integration with our marketing stack - mainly Shopify, Google Analytics and FB ads manager. Also, very good support and easy implementation Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

After a point, the product does get pricy and can be a bit hard to afford Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

It is helping solve for reduced cac + also helping us extend the LTV of our customers through their personalization engine for marketing automation. Review collected by and hosted on G2.com.

Kielo D.
KD
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

One of the main advantages of using Klaviyo is its ease of use. The platform is intuitive and user-friendly, even for those without much technical expertise. Additionally, Klaviyo's reporting and analytics features are top-notch, providing me with valuable insights into the performance of my email campaigns. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

While I'm generally very happy with Klaviyo, there are a few minor downsides that I've encountered. For example, the platform can be a bit slow at times, particularly when it comes to loading larger email lists. Additionally, the pricing can be a bit steep for smaller businesses or those just starting out. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Overall, the benefits of using Klaviyo are clear. By leveraging its powerful segmentation and automation capabilities, I've been able to create more personalized and effective emails that drive higher engagement and conversions. Plus, its robust reporting and analytics features have helped me to continually improve my campaigns over time. Review collected by and hosted on G2.com.

Dennis J.
DJ
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Klaviyo?

It's easy to use, has a lot of different templates, and it's easy to integrate. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

So far everything seems to work, there is a good customer service. I have nothing bad to say about them. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

It's an easy integration for every ecom business. It has a free version where you can try out the software in the beginning. As long as you grow as an ecommerce, you can grow together with the packages. Which is a legit strategy! Review collected by and hosted on G2.com.

Jacob B.
JB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

Klaviyo is good as an email marketing software but what I think makes it stand out is the amount of integrations that it supports. Since it is so widely used, it is beneficial for other software companies to support these integrations which makes Klaviyo extremely versatile. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Klaviyos analytics dashboards could use some significant improvement. They aren't bad after you use them for a long time but finding the data the first time, takes too long. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo allows us to manage our email marketing for our bursiness. It also allows us to personalize the emails we send out as it integrates with our website software. Review collected by and hosted on G2.com.

Connor S.
CS
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

I have used Klaviyo for a number of years primarily in the e-commerce space with Shopify. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Some of the email design features could be more intuitive, but once you learn the platform it is great. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Managing auto email flows for memberships and physical products. Review collected by and hosted on G2.com.