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Klaviyo Reviews & Product Details - Page 3

Klaviyo Overview

What is Klaviyo?

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of time, in full granular detail — Klaviyo makes it easy to create, deliver, and optimize incredibly sophisticated and personalized experiences across email, SMS, mobile apps, reviews, the web, paid ads, and more. Join more than 146K paying customers using Klaviyo to increase conversions and customer lifetime value — and grow on their own terms. Learn more at klaviyo.com.

Klaviyo Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

How do you position yourself against your competitors?

Klaviyo is the world’s leading intelligent marketing automation and customer data platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 100,000 innovative companies like Unilever, Custom Ink and Glossier sell more with Klaviyo.


Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,315 Twitter followers
LinkedIn® Page
www.linkedin.com
2,452 employees on LinkedIn®
Description

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns.

Unlike other email or marketing automation solutions, we're really good at getting data out of your ecommerce platform - whether it's Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behavior and information from other marketing tools, then use it to target, personalize, analyze, and optimize your marketing.


Customer A.
CA
Overview Provided by:

Recent Klaviyo Reviews

Sharnitha H.
SH
Sharnitha H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Powerful Automation & Segmentation, but Pricing & Tracking Have Limits"
Klaviyo is hands down one of the best email and SMS marketing platforms I’ve used. The automation flows are super effective, and the segmentation o...
JR
JACK R.Mid-Market (51-1000 emp.)
3.0 out of 5
"solid"
It is easy to use and our company has benefited from it
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Awesome Platform!"
The seamless integration of it. It took me 5-10 hours to get used to the platform but it was well worth it. The segmentation is my favorite part of...
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Klaviyo Security
Get security information from Klaviyo to help you buy the right software. View Security Information
Klaviyo security information includes:
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

Klaviyo Media

Klaviyo Demo - Send eye-catching emails in minutes using ready-to-go templates
Start with a library of data-proven email templates built for online brands, from welcome emails to new products. Incorporate your brand colors and images, 
and you’re ready to go.
Klaviyo Demo - Grow your contact 
list with engaging 
web forms
Select from expertly designed form templates, and 
create engaging website forms that turn site visitors 
into subscribers with our simple Form Builder
Klaviyo Demo - Bring your brand to life with drag-and-drop ease
Your brand is your reputation. Of course you want to show 
it in the best possible light. WIth Klaviyo, you can create striking emails and forms at scale, surprisingly quickly. Easily customize background images, text, brand colors, and reusable content blocks, all without a lick of code. 
Will i...
Klaviyo Demo - Send personalized recommendations 
that really resonate
Klaviyo helps you learn a ton about your customers: 
the products they love, the way they shop, the best time and method to reach them. So when Cindy in Cincinnati checks her email and sees the leather bag of her dreams, she feels like it’s written just for her (because it is).
Klaviyo Demo - Automations help you make money while you sleep
Dozens of built-in automations are fully customizable, like welcome emails, happy birthday, or abandon cart. Each can have any mix of emails and texts. So while you’re dreaming up your next big idea, customers are automatically getting timely, actionable info.
Klaviyo Demo - Smarter targeting. Deeper personalization. Bigger payoff.
Drive more sales with powerful personalization. 
Whether you’re sending a drip campaign, a transactional email, or a special holiday campaign, ultra-relevant content can help you boost engagement—and earn more revenue.
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Video Reviews

1,069 Klaviyo Reviews

4.6 out of 5
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1,069 Klaviyo Reviews
4.6 out of 5
1,069 Klaviyo Reviews
4.6 out of 5

Klaviyo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KlaviyoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Nazeeb A.
NA
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klaviyo?

Best is integrations with Shopify Platform. Marketing automation from product to abaondon cart, with multi channel targeting from emails to sms and whatsapp. Easy to use and implement. Okayish customer support Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Cost.. Too Costly :(. No benefits or discounts for startup pricing. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

We use shopify and Klaviyo for a company I worked in Covid, where we deal with fashion drops. Klaviyo helped us to increase ROI and easy to use implememntation saved a tonne on hiring agency Review collected by and hosted on G2.com.

HV
Director of Ecomm
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

Klaviyo is the most popular email tool in my opinion. Very easy to use, schedule, analyze, and so much reporting. Anyone can pick it up quickly bc it is so intuitive. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I dont love the review integration. I recently switched to it bc the pricing and email component was great but it was NOT easy to set up. Feels like it is still in the early phase of it - not easy at all... Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

review ratings and email schedule and set up - flows. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

We specifically want to thank Conor Ward and Shay Wenglin at Klaviyo for their support in the discovery process of their SMS platform. They went above and beyond to help us outside of what was required and genuinely wanted the best for our brand! They researched complex issues we were running into, advocated for us, and offered outstanding support at every turn. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The cost of the platform is on the higher end. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Having our contacts for both Email and SMS marketing in one place helps us strategically segment messaging based on the channel preferred by each customer. Review collected by and hosted on G2.com.

Austin D.
AD
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

It provides easy-to-use templates for automations and campaigns. For a beginner, this would be the perfect free email marketing app anyone could consider. As long as your email lsit is below 500 emails per month. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The one thing I dislike about Klaviyo is that they have a monthly limit to the amount of emails a user can send per month. If they increased this or just got rid of it entirely, this would be a lot more benificial to faster growing companies who are not ready to pay for a business plan with Klaviyo yet. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

A problem that my campaigns are dealing with currently, is overlapping and spamming. I realized recently that shopify already provides an automated campaign for emails that are sent to viewers who either abandon their cart, purchased an item, or made other important actions. Klaviyo was able to show me that there are drops in open rates, with certain emails only since they were basically sent twice by two different providers. This helped me fix a major problem with that. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Klaviyo?

Constant eductional resources. The templates are great. Support channel is pretty fast. Love the new automatic AI subject line creator as you type. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It feels like they grew slightly faster than they could handle the consistency of their product tbh. There are more bugs and glitches now than there used to be. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

personalization, order confirmation communciations, aquisition. Review collected by and hosted on G2.com.

Andrea N.
AN
Coordinador UX
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Translated Using AI
What do you like best about Klaviyo?

It is very easy to use, being very intuitive, and it also has many training sessions and webinars where you can learn and make the most of the tool. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It is a bit expensive and sometimes requires updates in the triggers. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

none Review collected by and hosted on G2.com.

Sherri  D.
SD
General Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Klaviyo?

We are able to make multiple segments from our lists to target differert customers depending on seasons and location. The reports are easy to read and understand. We have Klaviyo intergrated with Opensend and WooCommerece and it has functioned very well. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

We are a seasonal business and we like to adjust our subscriptions to keep costs down in our slower times. I wish there were additioal packages so we could save during slow times with Klaviyo. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

It is easy to go back to a previous campaign and make a couple of small changes and reuse it instead of builing a entire new one. Review collected by and hosted on G2.com.

Raúl S.
RS
PPC Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
Translated Using AI
What do you like best about Klaviyo?

It is quite versatile when working with SMS and email flows. It also has good integrations with standard CMS and has a good learning curve. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

It is more limited than other Marketing Automation tools when it comes to customizing content by user. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

The need to improve conversion close rates is fundamental in all businesses, Klaviyo comes into play to help you with that. Review collected by and hosted on G2.com.

PC
Customer Relations and E-Commerce Coordinator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Klaviyo?

easy user design and great for email marketing, i love how customizable the templates are Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

price point and can be a little confusing to get the most out of it Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

customer segmentation in email marketing Review collected by and hosted on G2.com.

Michele V.
MV
Director of Client Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klaviyo?

Great integration with Shopify made segmentation easy. We've been able to been some detailed segments based on Shopify data that has helped reach targeted audiences Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Recent price increase is making it hard for smaller businesses to enjoy Klaviyo's services. Many smaller eComm businesses find Klaviyo too expensive.

Update: Klaviyo's customer service has disappeared. Over the past year, the level of service has declined. It takes forever to get a response from anyone in any dept. about any question. Klaviyo does not take accountability for mistakes. They brush it off and clients run around looking for answers. This has definitely made us lose trust in Klaviyo and as a results we have looked into other ESPs as more reliable options. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Klaviyo has improved their reporting which has helped us analyze client KPIs. However, Klaviyo still over attributes revenue. Review collected by and hosted on G2.com.