--- title: Klaviyo Reviews meta_title: 'Klaviyo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1357 reviews by the users' company size, role or industry to find out how Klaviyo works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1357 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Klaviyo Reviews **Vendor:** Klaviyo **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,357 ## About Klaviyo Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. ## Klaviyo Pros & Cons **What users like:** - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. (160 reviews) - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. (123 reviews) - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. (92 reviews) - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. (89 reviews) - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. (81 reviews) - Users appreciate the **easy creation** of campaigns in Klaviyo, enjoying powerful automation and intuitive features for engagement. (80 reviews) - Automation Efficiency (75 reviews) - Data Segmentation (66 reviews) - Easy Setup (62 reviews) - Customer Support (58 reviews) **What users dislike:** - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. (73 reviews) - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. (63 reviews) - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. (57 reviews) - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. (40 reviews) - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. (40 reviews) - Poor Support (32 reviews) - Not Intuitive (28 reviews) - SMS Limitations (28 reviews) - Limited Customization (24 reviews) - Steep Learning Curve (22 reviews) ## Klaviyo Reviews ### 1. Feature-Packed, Easy Email Marketing with Klaviyo **Rating:** 5.0/5.0 stars **Reviewed by:** Christy H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I use Klaviyo for email marketing, and its automated flows are great for revenue. The email campaigns allow me to distribute new product information and releases quickly and efficiently to my customer base. I like that it's feature packed while still being easy to use. I also appreciate the ability to integrate with a lot of our existing technology stack. Plus, I love that they are always updating and upgrading. The initial setup was very easy too. **What do you dislike about Klaviyo?** For a long time, we were on Magento and the integrations were mid at best, and I would often have to have data syncs pushed manually. Also, the drag & drop editor leaves a lot to be desired in terms of creativity and customization for the emails. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for automated flows that are great for revenue, and the email campaigns help me distribute new product info quickly and efficiently. ### 2. Klaviyo Keeps Email, SMS, and Customer Data Perfectly Connected **Rating:** 4.0/5.0 stars **Reviewed by:** Manohar D. | SEO Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about Klaviyo?** I love how Klaviyo connects everything—email, SMS, and customer data—all in one place. **What do you dislike about Klaviyo?** Honestly, it can get pretty pricey as your contact list grows, and some of the more advanced features take a bit of time to figure out if you don’t have a tutorial to guide you. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me stop guessing what my customers want — it shows me their behavior so I can send emails and texts that actually match their interests. That means better sales, less spammy feeling, and way happier customers. ### 3. User-friendly and with flawless integration with Shopify **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos C. | eCommerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I value most about Klaviyo is its segmentation and automation capabilities. It allows you to create very advanced flows based on user behavior and easily connect ecommerce data with personalized campaigns. Additionally, the integration with Shopify is very robust and makes it much easier to work with events, audiences, and analytics in one place. **What do you dislike about Klaviyo?** The cost of some new features they are adding. There are also some limitations in advanced analytics. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo primarily solves the problem of converting customer data into sales. It allows you to identify user behavior (what they view, what they add to the cart, what they purchase) and use that information to send automated and personalized messages at the right time. Instead of sending irrelevant mass campaigns, you can recover abandoned carts, reactivate inactive customers, or recommend products based on their purchase history, which generates more revenue with much more efficient communication. ### 4. Great Integration but Lacks Support Responsiveness **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like that Klaviyo links directly to our e-commerce store, which makes creating emails quick and straightforward. I appreciate how product images, prices, and titles are automatically populated so they can be added to an email easily and edited if necessary. Klaviyo is more widely used and has better integration with our e-commerce store, and it offers better segmentation of customers. Also, the initial setup of Klaviyo was easy. **What do you dislike about Klaviyo?** I find the support obnoxious. The chat is a bot and can't handle specific questions, and email support can take hours or days. There's no one to talk to when there are follow-up questions based on the response from support. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for weekly campaigns, flows, and pop-ups. It solves segment creation based on criteria and builds our email customer list. The link to our e-commerce store simplifies email creation by auto-populating product images, prices, and titles. ### 5. Effortless Email Management with Minor Segmentation Gaps **Rating:** 5.0/5.0 stars **Reviewed by:** Anna S. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Klaviyo?** I appreciate Klaviyo's simple interface and find the drag and drop editor incredibly useful when creating emails. The ease of duplicating emails and running segmentation is a big plus for me. I value the ability to merge profiles and use universal blocks, which makes managing customer data more efficient. The AI for generating subject lines is another feature that I find valuable. **What do you dislike about Klaviyo?** I don't find the data platform that great, and tend to export and work in Excel. It's annoying you can't use one segment to create another, for example, you can ask if a customer is in a list but not a segment. I would like to have smart sending to suit individuals not the whole database. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo offers a great drag and drop editor, simplifies email duplication, has strong segmentation capabilities, and provides tools like profile merging, smart send time testing and universal blocks. ### 6. Intuitive Automation that Saves Time **Rating:** 5.0/5.0 stars **Reviewed by:** Majo O. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I love the user experience of Klaviyo, it's super intuitive. Also, I really like their courses, they are very useful, and the email platform they offer. I also highly value the flows they have, as they help automate many tasks and save me a lot of time. The integration with my branding is excellent, allowing me to maintain brand consistency across all communications. **What do you dislike about Klaviyo?** I think that sometimes your website crashes a bit. It has happened to me that we make changes, for example, in templates, in campaigns, and they don't save correctly for some reason. I don't know if it's under maintenance sometimes. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo automates my email marketing, saving me a lot of time. It connects well with my branding and has many integrations, such as with EventBrite, allowing me to update databases in real-time and send updates. It is intuitive, with a great user experience. ### 7. User-Friendly, Powerful CRM with Efficient Email & SMS Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** . It’s a very user-friendly platform that’s easy to get started with, but still powerful as you grow. New and innovative features are released regularly, the pricing is competitive, and it makes managing customer data simple. Having email and SMS channels all in one place makes campaign management much more efficient. **What do you dislike about Klaviyo?** Some features come at an additional cost, which can add up depending on what you need. I’ve also found the Subject Line AI assistant to be fairly basic compared to other AI tools, so it’s not something I rely on heavily. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps us organise and activate our customer data more effectively. We can segment our database into targeted customer groups, manage different subscriber lists, and build automated flows alongside email and SMS campaigns. Having everything in one platform also makes it easy to track performance and optimise campaigns based on real results. ### 8. Streamlined Automation with Predictive Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Mital P. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo very efficient, especially in its predictive analytics capabilities. It makes it easy to send campaigns and create flows, with all the data conveniently in one place. The software allows me to automate a good part of my business, staying in touch with my list through campaigns. The predictive analytics helps me have the right touch point at the right time with customers, providing great insights into customer behavior and product insight. I also appreciate the built-in integration with Shopify and find the initial setup very easy. **What do you dislike about Klaviyo?** I think the email editor could be improved. It's still a bit clunky. And just a little more flexibility when designing the flows. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to automate my business efficiently, streamline campaigns, and create flows easily. It offers great predictive analytics, right touchpoints for customers, and insightful data, enhancing my marketing strategy. ### 9. Klaviyo: A Game-Changer for Sales, Workflows, and Subscriber Management **Rating:** 5.0/5.0 stars **Reviewed by:** Dalveer S. | Sr designer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Klaviyo?** Klaviyo has been a real game-changer for our stores. It’s extremely helpful for increasing sales and reaching a larger audience. Its features are very useful, and our clients are really happy using it. The templates are beautiful and attractive, with lots of options already available in the library. The workflows and subscriber management features, in particular, have been absolute game-changers. All implementations are very helpful **What do you dislike about Klaviyo?** I don’t have a single word of dislike for it because it’s extremely helpful for growing our audience. Its integration is very helpful to enhance the features **What problems is Klaviyo solving and how is that benefiting you?** Many of our issues were fixed with this tool. First, all our templates are dynamic and very easy to customize, and the workflows are extremely helpful for targeting the right users. ### 10. Powerful Analytics, Easy Flows, and Seamless Shopify & Meta Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** Lots of analytics help you make educated decisions about what to send, when and why. I also enjoy how you can segment your groups to make your campaigns more effective. Flows are very easy to build and so are emails. Finally, integration with 3rd party apps like Shopify and Meta is extremely helpful. **What do you dislike about Klaviyo?** Sometimes your integrations with 3rd party apps suddenly get disconnected for no apparent reason. I also dislike how alerts are sent out stating you're close to your limit when you're not actually as close to your limit as implied. Finally, the price jump between tiers feels quite drastic. **What problems is Klaviyo solving and how is that benefiting you?** Being more strategic with email campaigns. Analytics help me create more relavnt segments for different types of campaigns. I also liek how easy it is to clean up my list - this helps to keep my deliverablity rating high. ### 11. Effortless Email Campaigns and Flows with Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Steve B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like that Klaviyo is easy to use and has a nice user interface. It lets me preview any emails before they go out in different formats, so I can be sure they look right for our customers, no matter which device they use to view their email. I also find it generally easy to use, allowing the import of customer lists and the easy setup of templates for creating flows and email campaigns. It's very simple to use overall. **What do you dislike about Klaviyo?** Sometimes, AI in Klaviyo doesn't quite work as expected and isn't quite as good at keeping the brand's tone of voice intact. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to easily send emails to groups, create compelling narratives with AI, store photos and manage templates. It holds our mailing list, allows website sign-ups with discounts and helps re-engage customers who abandoned cart, boosting sales. ### 12. Effortless Customer Data to Targeted Automated Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** What I like best is how easy it is to turn customer data into targeted, automated emails without needing a heap of manual work. **What do you dislike about Klaviyo?** Pricing can climb as your list grows, so you need to stay on top of list hygiene and make sure you’re getting value from what you’re sending. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves the challenge of sending timely, relevant messages to customers without relying on manual campaign work. It lets us automate key journeys like welcome, browse and cart abandonment, post-purchase follow-ups and winback, while using segmentation to tailor content based on real behaviour and purchase history rather than sending the same email to everyone. The reporting also makes it easier to see what’s performing and where to optimise, which helps improve engagement and conversions while saving the team a lot of time and keeping communication consistent. ### 13. Effortless Email Campaigns for Small Teams **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren S. | Full-Stack Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Klaviyo?** Klaviyo is straightforward for day-to-day email work. The template builder is clean, and it doesn’t take long to set up simple campaigns or pop-ups. Ease of implementation was surprisingly smooth — I had forms and basic flows running pretty quickly. I also appreciate that most features work out of the box without extra integrations. For a small team, it’s the right balance of functionality and simplicity. **What do you dislike about Klaviyo?** Some areas of the UI feel a bit cluttered, especially when managing segments or lists. Certain items have to be removed one by one (similar to profiles), which slows down cleanup. Support is mainly email-based and handled through their virtual assistant — there’s no real live chat, so responses can feel delayed when you need quick help. Not deal-breaking, but it’s an area that could be better. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me manage basic email communication, grow my subscriber list with simple pop-ups, and automate a few key flows (welcome series, confirmations). It saves time because I don’t need separate tools for forms, segmentation, and sending campaigns. For a small development-focused business, it keeps everything organized without a heavy learning curve. ### 14. Excellent Integration with WooCommerce, Improvement Points for European Customer Focus **Rating:** 4.5/5.0 stars **Reviewed by:** Iris V. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I appreciate the easy segmentation of customers in Klaviyo and being able to see what and when customers have purchased something. Additionally, I find the integration of Klaviyo with WooCommerce very convenient. The fact that all products are available in Klaviyo along with a detailed purchase history is a big plus. The connectivity with WooCommerce was an important reason for the switch from Mailchimp to Klaviyo. Also, the initial setup was not difficult. **What do you dislike about Klaviyo?** Take more account of European customers, now primarily American-based. Combination of Klaviyo with Meta is not clear which data is being shared. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for easily segmenting customers and to see which customers bought what and when. The integration with WooCommerce ensures that all products are available in Klaviyo along with detailed purchase history. ### 15. Empowers Customer Interaction, Needs Analytical Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I am very happy with Klaviyo and the experience it provides. It's a great product for connecting with customers and seeing the analytics behind the scenes. As a business owner, good communication is key, and Klaviyo helps us achieve that. I use Klaviyo for email marketing to my clientele and to get information about them. The software effectively solves our need for meaningful customer interaction, which we truly value as we aim to make our customers feel like part of a community. **What do you dislike about Klaviyo?** The analytics could be improved a little bit on the backend to truly see what's working or what's not. It needs to be more user-friendly for business owners. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing and customer interaction, helping us connect better with our community and gather valuable customer information. ### 16. Effortless Email Marketing and Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Merabi K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Klaviyo?** I like using Klaviyo for email marketing because scaling is easy and marketing automation is straightforward. It's easy to master and user-friendly. Klaviyo allows integration with lots of other apps, like the Reviews app Judgeme, which is really helpful. All the features are in one place, including campaigns, automatic flows, reviews, and Shopware integration. There are lots of resources and a helpful portal, along with good user support, which makes mastering these features easier. The initial setup was much easier than with Salesforce, and the support team was really helpful. **What do you dislike about Klaviyo?** SMS, but it's because of the local regulations. **What problems is Klaviyo solving and how is that benefiting you?** I find Klaviyo makes scaling easy and marketing automation straightforward. All features like campaigns, flows, and integrations are conveniently in one place, supported by lots of resources and helpful user support. ### 17. Sophisticated Yet Easy UI, Proactive Klaviyo Reps, and Frequent New Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** The user interface is very easy to understand while still being sophisticated and in depth. Our Klaviyo reps also always come prepared to meetings with insights and recommendations specific to our brand. The new features coming out very frequently is also a clear benefit as it helps our brand stay on the cutting edge. **What do you dislike about Klaviyo?** The only thing I wish were different about the product is the features taht are locked behind increased paywalls. I wish we had access to all of Klaviyos amazing features and tools without paying more. **What problems is Klaviyo solving and how is that benefiting you?** The email building process is super smooth and in depth solving teh problem of having to use separate email building tools, preview tools, and send tools. This cuts down on production time and decreases the chances of things being lost. ### 18. Intuitive and Customizable Email Marketing Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tom l. | sales and marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Klaviyo?** I use Klaviyo for its ease of use and full customizability. The drag-and-drop editor for emails is extremely intuitive, allowing me to build out an email or email template within minutes. This feature lets us create email pages that look professionally made with little to no experience. The UI is very similar to the Shopify theme customizer. I also appreciate that the initial setup was extremely easy; I downloaded the app in Shopify, and it took me through the setup process in just a few steps with a wizard. **What do you dislike about Klaviyo?** I would prefer that my Klaviyo back end loads right in Shopify. Every time I use it I have to navigate off the site and do a two factor login. I would love it if it was combined with my Shopify account and was always logged in there. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo lets me capture customer emails with customizable pop-ups offering discounts and craft professional emails quickly, notifying them of sales, promotions, or new products. ### 19. Best-in-Class Email Platform with Seamless Shopify Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Luis En. P. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Klaviyo?** It is the best email platform out there. it fully integrates with shopify The UX is easy to use, and now can integrate with Claude so all in one solution. **What do you dislike about Klaviyo?** A bit pricy when you have a low amount of email subscribers, and support can be slow sometimes. **What problems is Klaviyo solving and how is that benefiting you?** We needed to integrate products inside of our newsletter, before they were static code now it is dynamic ### 20. Klaviyo Makes Segmentation and Automated Flows Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Luke L. | Director of Customer Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** Great segmentation, filtering, and triggers to target specific customers at the perfect time. I love using Klavyio for both Marketing and Transaction messages to our customers and it's easy to build flows. I love being able to quickly build a segmentation of customers to send out campaigns before, during, or after the customer's experience. **What do you dislike about Klaviyo?** I wish Klaviyo had a better integration with Gorgias so we could more easily connect our customers Journey between Gorgias and Klavyio. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is delivering emails to our customers during every step of the journey. I work on transactional emails specifically and getting custom triggers set up and flows built for these is quick and easy. Creating flows for almost any situation with detailed filters makes providing the best customer experience possible. ### 21. Comprehensive, Client-Friendly Functionality for E-Commerce with Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** It is so comprehensive and works so well for e-commerce businesses. I haven't come across a scenario that Klaviyo doesn't have functionality for, which makes solving problems for clients a smooth process. I recommend Klaviyo for all clients with commerce businesses and have now used it consistently for over 10 years. It is intuitive, easy to use and I've found customer support very helpful. **What do you dislike about Klaviyo?** In the newest version there are some auto-checked options that aren't helpful during the campaign building process **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo makes the connection between stores and customers even more valuable. Being able to integrate it with Shopify (the platform I use most) is invaluable and the data I'm able to share to Klaviyo enables me to create highly customised touchpoints across the customer journey. ### 22. Simplicity and Smart Features Boost Our Email and SMS Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Shawn M. | Sr. Digital Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Klaviyo?** I really like Klaviyo for its simplicity of use and very intuitive workflows. It's great how you can segment lists and choose to use one of Klaviyo’s email templates or create a custom one. The analytics and benchmarks provided for both my company and our industry are very helpful for stakeholders. The segmentation of lists makes it easy to automate flows, and the smart sending feature ensures we're not spamming our audience. The initial setup was very quick, and the team at Klaviyo was incredibly helpful, making settings very easy to use. The setup of SMS was efficiently handled by the Klaviyo team. **What do you dislike about Klaviyo?** I wish it integrated into Netsuite and would have contacts flow both ways between Netsuite and Klaviyo. Have the contact information update to Netsuite to show if customers opened an email. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps our company combine email and SMS marketing, grow our SMS list, and provides intuitive workflows. List segmentation and smart sending features prevent spamming, while helpful analytics and benchmarks offer valuable insights. ### 23. Advanced Automations, But Comes at a Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Prahlad K. | Head of Operations & Supply Chain | Founding Team, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Klaviyo?** I really like Klaviyo's advanced automations, which include features like abandoned and checkout emails, product recommendation emails, and SMS marketing campaigns. I also appreciate its ability to integrate with almost all of the software available in the market, especially for an ecommerce company. Additionally, the initial setup was very easy. **What do you dislike about Klaviyo?** Their pricing is higher. It should be they can lower the price. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo's advanced automations let me link email and SMS marketing, boosting my e-commerce strategies with features like abandon and checkout emails and product recommendations. ### 24. Easy Setup with Robust Features, But SDK Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Karthikeyan D. | Life Cycle Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Klaviyo?** I really found the integration with Klaviyo to be very easy, and I appreciate having quick support available 24/7 via chat. The user-friendly interface and features, enhanced with AI, are things I particularly like. **What do you dislike about Klaviyo?** Bringing customer events when SDK is connected and profile concept is very hard when we integrate with Shopify. SDK integration took delay. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps with omni-channel marketing, making email marketing, site pop-ups, and push notifications easier. The integration is straightforward with quick support, and the user-friendly UI with AI features enhances the experience. ### 25. Powerful Marketing and Texting Platform Once You Get the Hang of It **Rating:** 4.0/5.0 stars **Reviewed by:** Ronald H. | President/Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2026 **What do you like best about Klaviyo?** We tried Klaviyo for marketing and texting, but it wasn’t very user-friendly. Compared with other platforms that include built-in templates, Klaviyo doesn’t feel especially beginner-friendly, and it took more effort than we expected to get comfortable using it. **What do you dislike about Klaviyo?** It was difficult to set up and even harder to understand at first. By the time I started to get the hang of it, the trial period was almost over, and it didn’t feel as cost-effective as it should have been. **What problems is Klaviyo solving and how is that benefiting you?** It could potentially solve some one on one text marketing issues but for us, it's just not as effective. ### 26. User-Friendly Templates and Powerful Segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Heather E. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Klaviyo?** Klaviyo has very easy-to-use templates and rich segmentation options. The platform is also always evolving, mostly for the good. It is not a stagnant program. The customer support is also great. **What do you dislike about Klaviyo?** There are a lot of add-ons and relatively high pressure sales. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is a strong data collection platform that allows me to use what I know about my customers to provide targeted marketing messages. ### 27. Intuitive Platform with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Bryanna A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Klaviyo?** I like that Klaviyo is easy to use and offers many helpful additions. The platform includes features like subject line assist and analytics metrics, which help me create my audiences and perfect my creative assets. I also had no problem with the initial setup. **What do you dislike about Klaviyo?** The deliverability success rate is really bad, especially with Apple users. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to manage, schedule, and send emails easily. It offers helpful additions like subject line assistance and analytics metrics, which help me create audiences and perfect my creative assets. ### 28. Effortless Communications and Powerful Automations **Rating:** 5.0/5.0 stars **Reviewed by:** Mingo B. | Own, Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Klaviyo?** I use Klaviyo for Email and SMS sends as well as automated marketing. Klaviyo solves the problem of email marketing and SMS sending. By hosting all of our contacts, it makes it easy to set up automations for emailing and SMS for new customers and established customers. I think Klaviyo's ease of sending communication is great. It's not overwhelming and is very user-friendly. I love the automations and the ease in which to set them up. It was very easy to transfer information or automations. **What do you dislike about Klaviyo?** I think the only issue I've found with Klaviyo is when setting up emails it can look a bit clunky but it can be overcome with some template adjustments. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email and SMS sends as well as automated marketing. It solves the problem of email marketing and SMS sending by hosting all of our contacts, making it easy to set up automations. ### 29. Intuitive and Efficient for a lean team **Rating:** 5.0/5.0 stars **Reviewed by:** Madhura K. | Media Analyst **Reviewed Date:** January 14, 2026 **What do you like best about Klaviyo?** I really appreciate Klaviyo's automation scope, which is great for my small business as it helps with simple setups without needing an ecommerce manager or a coder. It serves as a fantastic thought starter tool for ideation on content for triggered flows and newsletters. The platform's insights are easy to read and quick to act upon, making it very helpful. What stands out to me is how much time it saves me, as it's a tool that lets a non-ecommerce expert run it effectively. Setting it up was extremely easy, contributing to my positive experience. **What do you dislike about Klaviyo?** The tool has gotten expensive over time, making it difficult to keep using. The UI can be improved a little, and prices should be revisited, especially with Shopify rolling out even more effective tools. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo is incredibly user-friendly for email marketing, offering easy setup, effective automation, and great content ideation. It saves time, requires no ecommerce expert, and provides actionable insights, making it perfect for a small business without tech-heavy resources. ### 30. Powerful E-Commerce Integration with Klaviyo **Rating:** 4.5/5.0 stars **Reviewed by:** Marc D. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Klaviyo?** I like that Klaviyo is built for e-commerce and integrates really well with Shopify. The templates are great, and I can build dynamic content for each customer. It's also much more powerful than the native Shopify app for email. Plus, the initial setup was relatively easy. **What do you dislike about Klaviyo?** Navigation can be hard at times. Things are arranged a little different to other platforms I have used. It is just different, not good or bad, just another way of doing things. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for staying in contact with my customers and getting repeat sales. ### 31. Powerful Segmentation and Personalization Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Klaviyo?** I like how Klaviyo combines powerful segmentation with real-time customer data, making it easy to send highly personalized messages at the right moment. Its seamless integrations and clear reporting also make it simple to test, optimize, and prove impact quickly. **What do you dislike about Klaviyo?** Klaviyo can feel complex and overwhelming at first, especially when setting up advanced flows or managing large numbers of segments. Pricing also scales quickly as your list grows, which can become challenging to justify over time. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo solves the challenge of turning customer data into timely, personalized communication by centralizing behavioral, transactional, and engagement data in one platform. This benefits us by improving targeting, increasing conversion and retention, and allowing us to clearly measure the impact of email and SMS on revenue. ### 32. Intuitive Interface with Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle J. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I like Klaviyo's intuitive interface, which makes managing our emails, flows, lists, and segments straightforward. Our CSM reps have been great partners, being receptive to feedback and helpful in finding workarounds when we've had suggestions and issues. Additionally, the organization and efficiency of having both SMS and email in the same place is valuable, especially with Klaviyo's improved SMS offering. The initial setup was pretty easy, and the overall experience has been positive enough that I'd give it a 10 out of 10 in recommending it. **What do you dislike about Klaviyo?** Our benchmarking metrics have always been a work in progress. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for organizing and centralizing our email and SMS processes, making them more efficient and allowing us to manage everything from one platform. ### 33. User-Friendly with Improved Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Tomas K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like that my whole team can easily use Klaviyo. Everyone has their own role, like design, copy, and setting up the audience, and everything seems very user-friendly. The UI and UX and the templates are much better than in Mailchimp, which we used before. Plus, the features are fairly easy to use, so they save us a lot of time. **What do you dislike about Klaviyo?** I would need a better connection to our CRM system, which is Microsoft Dynamics. The CRM connection was our only challenge. **What problems is Klaviyo solving and how is that benefiting you?** I find Klaviyo's UI and UX much better than Mailchimp's, making our newsletters easier to manage. The platform is user-friendly, allowing my whole team to efficiently handle roles, design, and audience setup, saving us a lot of time. ### 34. Transforms eCommerce Insights to Retention Revenue **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek S. | Campaign Management Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Klaviyo?** I like Klaviyo for how tightly it connects customer behavior to action. It lets me quickly turn real-time data into lifecycle flows that drive repeat purchases and long-term LTV. It removes the gap between insight and execution, because everything is connected, like data, segmentation, flows, and reporting. I can measure impact clearly and iterate fast. Previous teams I've worked with switched to Klaviyo from more limited email platforms because it offered stronger insights and actionable options. It made it easier to act on customer behavior and tie email/SMS directly to retention, LTV, and revenue growth. The initial setup was fairly straightforward, especially with Shopify, as core integrations, data syncing, and basic flows were quick to get live. **What do you dislike about Klaviyo?** One area for improvement is deeper native retention reporting, especially around cohort analysis, LTV forecasting and attribution across flows and campaigns. While Klaviyo is strong operationally, I still rely on external tools or exports for more advanced lifecycle insights. I'd love to see more native, actionable retention reporting inside Klaviyo, things like repeat rate and TTSO tracking by flow. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me turn eCommerce customer data into predictable retention revenue by connecting customer behavior to action. It removes the gap between insight and execution, allowing me to measure impact clearly, iterate fast, and drive repeat purchases through lifecycle flows. ### 35. Easy, Fun Newsletter and Flow Design **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline H. | Senior Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** It's really easy to use and it's fun to come up with creative new ways to design our newsletters and flows. It integrates easily with our Shopify store so we can personalise our emails. **What do you dislike about Klaviyo?** Some things can be hard to edit in the exact way that I would like them to be. **What problems is Klaviyo solving and how is that benefiting you?** It allows us to target specific customer groups and get the right messaging out to them. It has made it easy to get customers to sign up to our database. ### 36. User-Friendly Functionality with a Strong Integrations Portfolio **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha M. | Senior CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2026 **What do you like best about Klaviyo?** User friendly functionality and integrations portfolio **What do you dislike about Klaviyo?** There is very little I dislike, aside from some specific regulations related to my industry **What problems is Klaviyo solving and how is that benefiting you?** Call tracking for customer helpdesk. We onboarded that system fairly early and have been working with the product team to improve. ### 37. Easy to use! **Rating:** 2.0/5.0 stars **Reviewed by:** Hannah P. | FLATED Special Projects, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I really like the creative aspects and how easy the drag-and-drop features are to use. It’s simple to build eye catching emails. It also allows me to create creative segments, and overall the experience feels super user-friendly. **What do you dislike about Klaviyo?** I have been on Klaviyo for so long, I sometimes wonder what it would be like to use the basic email flows in shopify, just to stir things up. **What problems is Klaviyo solving and how is that benefiting you?** Its solving having to spend hours making creative. It also makes my email flow super profitable. ### 38. Easy Reporting, But Lacks Support **Rating:** 5.0/5.0 stars **Reviewed by:** Julia H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like Klaviyo for its ease of use, which makes navigating and handling tasks simpler. The reporting feature is another aspect I appreciate, with good reporting tools that make it easy to access all the necessary information. I can even see where people are located, their clicks, and manage the same campaign across different time zones. The good warming meetings with our warming manager were also a plus. **What do you dislike about Klaviyo?** I'm not satisfied with the WhatsApp integration. Also, having to pay for helpdesk support is a downside for me. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email and WhatsApp marketing, finding it solves retention issues and provides good reporting tools, making it easy to get information like location and time zone data efficiently. ### 39. Effortless Email Marketing with Powerful Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent C. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Klaviyo?** I find Klaviyo easy to use, which is really important for me. I appreciate how it helps me with segmentation, allowing me to create customer segments and send specific campaigns to those specific segments. The easy setup is also a big plus, and the weekly learnings have been very helpful in getting the most out of the platform. **What do you dislike about Klaviyo?** I would like Klaviyo to help me build winning flows. An audit to my account could help understand or fix our flows and make the right adjustments. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo connects with my clients and nourishes these relationships. I find it easy to use, helps with segmentation and lets me create customer segments to send specific campaigns. ### 40. Feature-Rich Email Marketing with Room for UI Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Jaydeep R. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Klaviyo?** I really like that Klaviyo provides a lot of features apart from email marketing, like the ability to review products, which is great because we can select the reviews and show them on our site. Creating campaigns and using them to trigger emails is super useful. It's also great to have a way to give discount coupons to customers. The initial setup was pretty easy. **What do you dislike about Klaviyo?** Their UI to make the templates is not that great. They can work on their UI and make it more decluttered. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo provides the best way for email marketing. We can create campaigns, trigger emails, and offer discount coupons. It also features product reviews, allowing us to select and showcase them on our site. ### 41. Flexible Integration, Smooth Setup, Needs UI Tweaks **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon L. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I find Klaviyo incredibly flexible and it integrates really well into our other systems, especially with Shopify, which we use for our website platforms. It does a great job of creating unique email flows, allowing us to tailor our messaging based on what users are doing at that time on the website. The initial setup was super easy. **What do you dislike about Klaviyo?** The user experience can be a little glitchy when editing the emails. The email editing portion of Klaviyo isn't the greatest, copying and pasting text can be a little bit of an issue. It just modifies the text in terms of color, font, etcetera. It doesn't offer a ton of unique options either. It's really kind of pick a template or create a template. There aren't any other unique features about it. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps tailor our email messaging and collects emails and phone numbers effectively. ### 42. Elevated Email Marketing with Intuitive Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Wanjii G. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about Klaviyo?** I appreciate Klaviyo's easy drag and drop email builder. The customer segmentation and customer insight features are big pluses for me, along with the AI headline and subject generators. These tools help me achieve a high open rate and a high conversion rate on my weekly emails. Also, setting up Klaviyo was very easy, and I find its subscription price perfect. **What do you dislike about Klaviyo?** Klavyo is a powerful platform; navigating flows and segments can take time to master. It can have a longer learning curve. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps with customer conversion and retention through email marketing automation and smart customer segmentation, leading to high open and conversion rates. ### 43. Easy Email Campaigns with Powerful Shopify Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Klaviyo?** Klaviyo makes it easy for me to run email marketing campaigns, and it integrates well with my Shopify store. I especially like being able to segment my audience and target different groups based on their actions. **What do you dislike about Klaviyo?** Klaviyo doesn’t have the best selection of email templates, which makes creating emails more difficult. I often end up importing templates from other providers, and that extra step takes time. **What problems is Klaviyo solving and how is that benefiting you?** It helps me understand my audience better—what they like, what they don’t like, and which promotions they actually care about. It also helps me stay top of mind with potential customers by sending reminders that encourage them to add items to their cart and complete the purchase. ### 44. Effective SMS Features, But Costly and Clunky Email Experience **Rating:** 2.5/5.0 stars **Reviewed by:** Lynn P. | CEO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2026 **What do you like best about Klaviyo?** I find that Klaviyo makes it easy to send SMS campaigns, which is quite helpful. I also appreciate how well Klaviyo integrates with Shopify and many other apps, making it easier to aggregate the data. The initial setup for SMS campaigns was pretty easy too. **What do you dislike about Klaviyo?** It's expensive and clunky. There's no easy way to take out Texas SMS numbers or specific groups without manually suppressing. They should be able to identify Texas phone numbers (or any state that requires additional registrations or regulations) and exclude them if you want. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo makes it easy to send SMS campaigns and integrates well with Shopify and many other apps, making data aggregation easier. ### 45. Exceptional Email Segmentation with Room for Design Growth **Rating:** 4.0/5.0 stars **Reviewed by:** Kathryn R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I find Klaviyo to be a great tool for email campaigns, segmentation, and automated flows. I really appreciate its ability to segment our growing list to target the right people at the right time. It helps us identify subscribers with specific attributes, so we can target them with a welcome email, a reminder, or a winback campaign. I also like that Klaviyo has many integrations that we use. **What do you dislike about Klaviyo?** Possibly more design capability. We would like the ability to use our own fonts. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email campaigns, segmentation, and automated flows. It helps us segment our list to target the right people with specific campaigns like welcome emails, reminders, or winback campaigns. ### 46. Essential for Effective Email Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Brittaney F. | Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Klaviyo?** I like that Klaviyo allows us to send single email campaigns as well as flows to customers for different reasons. It's great for setting up flows for people who haven't purchased yet to receive certain emails, and we can also send emails to everyone. I also find it great for segmenting our email list. **What do you dislike about Klaviyo?** I would love if there were more templates to help get started or if you could purchase a template pack to help. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo to send email campaigns and flows, segmenting my email list effectively. It helps get emails out to customers, keeping them informed and encouraging purchases. ### 47. Powerful Flows and Targeted Segmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Carissa L. | Marketing, PR, Events Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I love the flows and the profile data for customers in Klaviyo. The profile data is extremely helpful for segmenting lists and targeting the right customers. The flows are great for keeping potential and current customers engaged with our brand. I'm also really happy that they added landing pages, which enhances its functionality for us. **What do you dislike about Klaviyo?** It was missing landing pages but this has just been added and I'm really happy about that. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email and SMS campaigns. It helps reach customers with promotions, build brand awareness, and drive sales. The profile data aids in segmenting lists to target the right customers, and flows keep potential and current customers engaged. ### 48. Great for Marketing, Challenging Setup for Custom Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Michael R. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I have been using Klaviyo for ages and for the most part it makes sense to me. I enjoy the segmentation feature as it allows me to get really specific with the customers I email. **What do you dislike about Klaviyo?** The product sync is annoying. We have a large catalog with a custom integration and the setup is quite complicated. It's difficult on account of the non-Shopify site. Klaviyo is great if you are on Shopify or any of the big e-commerce brands, but for us who use Neto by Maropost it was a pain. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for sending marketing emails, and its segmentation allows me to get really specific with the customers I email. ### 49. E-commerce Email Marketing Made Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Mary L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Klaviyo?** I like how easy Klaviyo is to use and set up for email marketing. It's super simple to capture emails through welcome pop-up offers and welcome email flows, and it really helps with running campaigns for sales or new product launches. I also appreciate that it integrates with everything, like Shopify and Facebook. **What do you dislike about Klaviyo?** Pricing! It's expensive, based off profile count, and for brands that do not frequently maximize the email sends, you're basically paying to store emails. **What problems is Klaviyo solving and how is that benefiting you?** I use Klaviyo for email marketing in my ecommerce business. It makes setting up welcome pop-up offers, email flows, and running campaigns simple, plus it integrates smoothly with platforms like Shopify and Facebook. ### 50. Effective Email Marketing, Seamless Shopify Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Phoebe M. | senior ecomm manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Klaviyo?** I find Klaviyo valuable for email marketing in a more effective way. I like its better CRM capabilities, segmentation, and its ability to sync with Shopify. It allows us to have different targeted flows to the right segment based on their behavior and customer journey. I also appreciate the more seamless integration with Klaviyo compared to other platforms, and the initial setup was okay with the help of Klaviyo's people. **What do you dislike about Klaviyo?** I wish Klaviyo could do more on the B2B side and be less expensive overall. **What problems is Klaviyo solving and how is that benefiting you?** Klaviyo helps me manage email marketing in a more effective way, provides better CRM and segmentation, and seamlessly syncs with Shopify for targeted customer flows. ## Klaviyo Discussions - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [I have not figured out how to do a nice background for my emails. I have tried saving a photo at various sizes. It always looks distorted, too large, or with obvious repeat lines.](https://www.g2.com/discussions/i-have-not-figured-out-how-to-do-a-nice-background-for-my-emails-i-have-tried-saving-a-photo-at-various-sizes-it-always-looks-distorted-too-large-or-with-obvious-repeat-lines) - 1 comment, 1 upvote - [How can I edit text overlay on an image?](https://www.g2.com/discussions/how-can-i-edit-text-overlay-on-an-image) - 1 comment, 1 upvote - [Get someone out of waiting in flows](https://www.g2.com/discussions/get-someone-out-of-waiting-in-flows) - 1 comment, 1 upvote - [How did you learn Klaviyo](https://www.g2.com/discussions/29576-how-did-you-learn-klaviyo) - 1 comment, 1 upvote - [View Klaviyo pricing details and edition comparison](https://www.g2.com/products/klaviyo/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+11%3A33%3A37+-0500&secure%5Bsession_id%5D=673f382a-4fe3-4c8b-b237-6c69336b3b99&secure%5Btoken%5D=1ff427da126f0fbf29238e32abdfbe21377ef4f797ebb8fb0e44070ebd815af2&format=llm_user) ## Klaviyo Integrations - 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[Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Klaviyo Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Design and Customization** - Pre-Designed Templates - Pop-Up Types - No-Code Customization - Mobile Optimized **Platform Basics** - Dynamic Segmentation - Journey Optimization **Collection** - Authentication - Review Forms - Personalization - Engagement - Community Q&A **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Review Management** - Adaptive Learning - Natural Language Interaction **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Campaigns** - Targeting - Triggered Campaigns - A/B Testing - Analytics **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Moderation** - Reviewer Validation - Response Types - Legal Agreements **Additional Functionality** - Embedded Forms - Offline Capability - Notifications - Payments - Mobile Forms **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - CRM/Email Integrations - WCM Integrations - E-Commerce Integrations - Social Media Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Use Cases** - E-commerce - Retail - Customer Service **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Administration** - Incentives - Syndication - Insights - Content - Sampling **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Vulnerability Scanner** - Autonomous Task Execution - Proactive Assistance **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Display Options** - Badges - Widgets - Integration & APIs - Marketing **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Generative AI** - AI Text Generation **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Klaviyo Alternatives - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,185 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,196 reviews)