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Klaviyo Reviews & Product Details - Page 100

Klaviyo Overview

What is Klaviyo?

Klaviyo powers smarter digital relationships with an intelligent marketing automation platform that is fueled by all of your customer and designed from day one for scale. Built on a flexible, real-time database that centralizes all your customer data — from your entire tech stack, for any length of time, in full granular detail — Klaviyo makes it easy to create, deliver, and optimize incredibly sophisticated and personalized experiences across email, SMS, mobile apps, reviews, the web, paid ads, and more. Klaviyo is the only CRM purpose-built for B2C, making it easy to unify marketing, service, analytics, and data in one easy-to-use platform. With real-time insights, AI-powered recommendations, and automated attribution, teams focus on results, not complexity. Built-in data, flexible workflows, and a vast partner ecosystem help businesses personalize at scale and drive smarter, faster growth. Join more than 146K paying customers using Klaviyo to increase conversions and customer lifetime value — and grow on their own terms. Learn more at klaviyo.com.

Klaviyo Details
Product Website
Languages Supported
German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

How do you position yourself against your competitors?

Klaviyo is the world’s leading intelligent marketing automation and customer data platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 100,000 innovative companies like Unilever, Custom Ink and Glossier sell more with Klaviyo.


Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,353 Twitter followers
LinkedIn® Page
www.linkedin.com
2,452 employees on LinkedIn®
Description

Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns.

Unlike other email or marketing automation solutions, we're really good at getting data out of your ecommerce platform - whether it's Shopify, Magento, a custom implementation, or something else. We let you combine that data with website behavior and information from other marketing tools, then use it to target, personalize, analyze, and optimize your marketing.


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Overview Provided by:

Recent Klaviyo Reviews

SH
Sharnitha H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Powerful Automation & Segmentation, but Pricing & Tracking Have Limits"
Klaviyo is hands down one of the best email and SMS marketing platforms I’ve used. The automation flows are super effective, and the segmentation o...
JR
JACK R.Mid-Market (51-1000 emp.)
3.0 out of 5
"solid"
It is easy to use and our company has benefited from it
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Awesome Platform!"
The seamless integration of it. It took me 5-10 hours to get used to the platform but it was well worth it. The segmentation is my favorite part of...
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Klaviyo Security
Get security information from Klaviyo to help you buy the right software. View Security Information
Klaviyo security information includes:
SOC 2 (System and Organization Controls 2)
ISO 27001 (International Organization for Standardization)

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Video Reviews

1,069 Klaviyo Reviews

4.6 out of 5
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1,069 Klaviyo Reviews
4.6 out of 5
1,069 Klaviyo Reviews
4.6 out of 5

Klaviyo Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KlaviyoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

Great data insights compiled from campaigns. If you are going to invest the time into email then this is a great tool to have. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Double the price of platforms like mailchimp. You need to be fully committed to email if you want to make the price worth it. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

The data available from campaigns makes it easy to be more strategic. Review collected by and hosted on G2.com.

BC
Founder / Designer
Apparel & Fashion
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Klaviyo?

Their Flow system works really well. The only system they had I was pleased with. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Support staff is impossible to reach and not helpful. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Wanted to create relevant and timely emails, Klayvio was not a good choice. Review collected by and hosted on G2.com.

SS
CEO
Sports
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

Klaviyo is a VERY robust application that we couldn't run our business without. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The learning curve is a bit steep (but you'll be happy when you get over it). Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

We've implemented a complete customer-lifetime-based email marketing campaign. Review collected by and hosted on G2.com.

Verified User in Telecommunications
UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

The UI was easy enough to navigate but it might be oversimplified for some. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

Uploading info was a nightmare, seems simple enough to create a CSV but I ran into issues constantly with the upload pushing data to the wrong spots - start over or manual correction. Creating campaigns is easy enough but the organization of this is not good - everything shows up in one spot so you're constantly searching for a project you just created. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

We needed to create campaigns for customers at specific stages in the buying cycle. It was doable but very difficult to manage and edit them. Review collected by and hosted on G2.com.

JO
Director Sales Marketing
Sporting Goods
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

I love that it integrates with our Big Commerce store and gives us transactional information, which we didn't get from Mailchimp. I also appreciate how easy it is to set up the different flows, and that they have out of the box templates to build off of. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I wish they had a chat feature for customer service. It's a bit delayed having to wait for email responses. Having a phone option would be great too. I realize that a dedicated account manager is available once our account hits a certain number, but options other than email would be great until that time. I also wish they had emojis for subject lines on campaigns. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

We wanted to have a better understanding of what our customers were doing/buying on our site, which Klaviyo has helped with tremendously. Our campaigns & flows increased our web sales by 30% in 2017. The segmentations have been the most helpful, especially allowing us the market to customers for both endurance product and lifestyle product. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

I love that the software can act like a CRM AND as an ESP. It integrates with Shopify seamlessly and allows you to be in contact with your customers through their lifecycle (pre-purchase, post-purchase, lapsed, etc) automatically without your continued effort. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The out of the box templates were not as great as I needed (we transitioned from Mailchimp), so we ended up using our graphic designers to design the emails and hired email developers to write the code for the emails.

Klaviyo has a lot of very powerful variables, and can be confusing for a beginner or non-email tech like myself, so again, we hired professionals to handle the workload of setting up the email flows and getting the technical details correct. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

14% of our monthly revenue is due to a robust automated email marketing program via klaviyo flows. As I mentioned above Klaviyo allows us to be in contact with our leads and customers wherever they may in the customer lifecycle. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

I love that Klaviyo has template options for designing emails. You can also save features that you use on every email so that you don’t have to recreate graphics and links. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

The only thing I dislike is that there aren’t very many font/ design options when you’re customizing an email. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

I love that you can A/B test. I also like that you can send an email at 5pm in every single time zone. I also like the smart sending feature. Review collected by and hosted on G2.com.

MH
E-commerce Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klaviyo?

Ease of use, the simple interface and the multitude of things you can do. I love the super easy segmentation, drag'n'drop editor, Facebook integration and much more Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

I really would like workflows to be more advanced. Right now they only trigger email activity - but it would be nice to have workflows operate internal maintenance on customer properties etc. Like "Property A is set to XY - then set Property Z to XY" or similar Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Super simple email follow ups, campaigns, tracking etc for an ecommerce store selling wine. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

HONEST. This company is HONEST. They don't try to catch you into a contract, they don't over sell you, they are helpful, they provide documentation for everything. My company has a dedicated account manager and she is the greatest asset to me, my team and in turn, the company I work for. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

When my developers refuse to read all the blatantly easy to understand documents that Klaviyo provides - and come back to me asking for more information. Nothing. Review collected by and hosted on G2.com.

Recommendations to others considering Klaviyo:

Switch. No Contract. Awesome account managers. Fair. Easy. Painless. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

We are able to launch so many different types of marketing campaigns that we weren't able to do with our previous CRM platform. Review collected by and hosted on G2.com.

KE
Head of Growth
Management Consulting
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Klaviyo?

We used to use Mailchimp for handling all our Shopify store emailing needs. The problem was e commerce data was often inaccurate or updated data severely lagged behind. Klaviyo was built specifically for Shopify owners in mind and syncs with your store in real time. The data is 98% accurate and while the platform is a bit less user friendly, offers much of the same customization and ease of use. Review collected by and hosted on G2.com.

What do you dislike about Klaviyo?

To create beautiful emails, although Klaviyo provides some templates, you will need to learn some basic html and how to use their tags. The learning curve is steeper than say Mailchimp, but once you get a hang of it, with the accurate ecommerce data, is totally worth it. Review collected by and hosted on G2.com.

What problems is Klaviyo solving and how is that benefiting you?

Handling our Shopify store's emailing needs from abandon carts, follow up sequences, sign up sequences, and more. Review collected by and hosted on G2.com.