It is very easy to use, being very intuitive, and it also has many training sessions and webinars where you can learn and make the most of the tool. Review collected by and hosted on G2.com.
It is a bit expensive and sometimes requires updates in the triggers. Review collected by and hosted on G2.com.
Video Reviews
Best for enterprise-level email marketing
1,068 out of 1,069 Total Reviews for Klaviyo
Overall Review Sentiment for Klaviyo
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Klaviyo is hands down one of the best email and SMS marketing platforms I’ve used. The automation flows are super effective, and the segmentation options let me target customers in a way that actually drives results. I also love how well it integrates with Shopify/chargebee/amplitude (these are mai tools we use) and pulls in all the data I need to create personalised, high-converting/engaging campaigns. The analytics (Like open rate, click rate, deliverability score) are also solid, giving clear insights into what's working and what’s not which helps me in optimisation Review collected by and hosted on G2.com.
The pricing can get expensive as your subscriber list grows. There are also limitations in tracking push notification campaign metrics, making it harder to measure performance. Additionally, suppressing and unsuppressing contacts can be a bit of a hassle. Review collected by and hosted on G2.com.
There are a lot of things I like about Klaviyo. My favorite is easily creating flows and customer segments based on website activity. Being able to target customers with personalized information is important and a huge part of our marketing strategy. Review collected by and hosted on G2.com.
While Klaviyo offers a lot of educational opportunities and learning, I do feel like some features are difficult to navigate for a new user. Review collected by and hosted on G2.com.
I absolutely love Klaviyo x Shopify integration. It opens up the ability to segment your customers based on their purchasing behaviour and create automated follow-up email sequences based on that. It is a must-have for anyone having a Shopify store. And the fact that it is preferred Shopify's partner tells a lot. I love the email builder with the dynamic products feed or just a product block. I love the fact that with a little bit of coding, you can personalize shopping reminders to show each customer the last set of products they purchased from your store. And the customer support is really helpful! Review collected by and hosted on G2.com.
Nothing to dislike! I know some smaller businesses find it a bit pricey, but I have no say on that. Review collected by and hosted on G2.com.
I love how Klaviyo allows for highly personalized and dynamic content. The ability to create tailored email campaigns based on customer behavior and segmentation is incredibly powerful. I also appreciate the detailed analytics that provide real-time insights into open rates, click-throughs, and revenue attribution. The pre-built email templates and automation flows save a ton of time, and the seamless integration with platforms like Shopify makes it easy to pull in customer data. Review collected by and hosted on G2.com.
While Klaviyo is excellent overall, I find the lack of image mapping a bit disappointing. It limits creative design flexibility, especially when trying to create highly interactive emails with multiple clickable areas on a single image. Review collected by and hosted on G2.com.
Deliverbiliy works. When set up correct, emails lands in inboxes. Review collected by and hosted on G2.com.
We initially switched from Mailchimp to Klaviyo, expecting more advanced flow options, even though Klaviyo’s pricing was double that of Mailchimp. However, it turned out that Klaviyo’s software couldn’t support some of these promised features. For instance, sending price-drop emails isn’t possible.
Since then, Klaviyo has significantly increased its prices and restricted the volume of emails customers are allowed to send, as well as limiting the maximum number of contacts. This approach seems designed to generate extra fees for customers. Their pricing structure is opaque, and you’ll likely end up paying far more than initially indicated in the contract.
If you’re considering becoming a customer, make sure to read all the fine print. There are several “easter eggs” hidden within, which will come back to bite you.
Just before renegotiations, they increased prices by up to 25%, and then tried to lock us into a two-year contract to avoid these price hikes. Given that these changes were made only a few weeks before our renewal, there was no time to migrate to another provider or warm up a new IP address. This makes it practically impossible to switch providers if the negotiation doesn’t meet your expectations. We were tied into an additional two-year agreement against our wishes and have since received extra charges repeatedly. Paying over $3,000 a month, we feel trapped.
Beyond the contractual issues, getting any meaningful support is a struggle. Responses from sales, account contacts, and support staff are standardized and unhelpful. For instance, it took us over a year to simply update our invoice email address!
STAY AWAY! Review collected by and hosted on G2.com.
Klaviyo has been amazing for revenue attribution. It has become extremely easy to understand which marketing efforts have been making the biggest impacts with their detailed yet comprehensible analytics. We use this tool everyday and has allowed us to truly scale our efforts in a meaningful way. Review collected by and hosted on G2.com.
One downside are some of the tools for list management. There are workarounds but they are tough. Review collected by and hosted on G2.com.
Sign-up forms and flows for email automation, and the feature to add a reviews/Question section on the product page Review collected by and hosted on G2.com.
There should be a Klaviyo mobile app as well Review collected by and hosted on G2.com.
One of the standout features of Klaviyo is its powerful automation. The platform's pre-built flows and customization options make it incredibly easy to create tailored, hands-off campaigns that resonate with customers. From abandoned cart emails to personalized product recommendations, Klaviyo ensures your messages are timely and relevant. This automation not only saves time but also drives meaningful engagement and boosts revenue effortlessly. Review collected by and hosted on G2.com.
Our business has two busy seasons, where we send more emails/SMS. Klaviyo currently doesn't automatically allow us to scale up and down with demand throughout the year though I think this may be an upcoming feature. Review collected by and hosted on G2.com.
Pretty intuitive, easy to get high quality looking products out via email campaigns and automated messages. Good repository for customer data. Good number of integrations with other products in your tech stack. Review collected by and hosted on G2.com.
- I want to revert some recent changes to the campaign editor. I dislike how changing padding requires typing in values. Please bring back the up/down buttons to adjust padding.
-I would appreciate more AI features in flows and sign up forms Review collected by and hosted on G2.com.
Easy UI to use most of the feature & anaylticals are really good
24/7 support is there
Klaviyo community forum is very much helpful, it will be good if they come up with in app notification options
Apart from SDK integartion was quite easy
we use daily with multiple automated flowa Review collected by and hosted on G2.com.
Faced lot of while integrating SDK mainly when we use flutter platform
They have 24/7 chat suport but if some issue which takes long time they should consider calling & help it almost tool 15 days for us to get call support| Review collected by and hosted on G2.com.
