I really appreciate that I can manage in-app, journey, email, and push notifications all in one place with Iterable. This feature significantly streamlines my workflow and allows for more efficient campaign management. Furthermore, the organic layout of the software stands out as a particularly beneficial feature. It makes navigating the platform and sourcing data a straightforward and seamless experience. Review collected by and hosted on G2.com.

I am having a really hard time understanding some of the specific nuances about how to use certain features in Iterable, even for simple tools like segmentation. The simple requests cannot be solved by Iterable support and often get reported for bugs. There is a lot of learning expected and almost daily support required for producing and reproducing the basics. It's often a nuanced detail that wouldn't be known through training. Simplifying how to use tools like journey building, segmentation, fields, and events would be helpful. During implementation, people really need structured, hands-on recommendations for what to do and not to do, and some time for experts to review accounts. Right now, we are spending a lot of time and money undoing mistakes that happened last year during implementation. Review collected by and hosted on G2.com.

I like that Iterable allows us to use one platform for reaching our customers through email. The initial setup was easy. Also, I have used it for the last 2 years, and it serves a company with 3,000 people. Review collected by and hosted on G2.com.

I’m not sure, I’d like better insights at a campaign level Review collected by and hosted on G2.com.

Iterable stands out among competitors for their:

- Simple UI

- User friendly interface

- Great customer support

- Constantly improving features

- Ask frequently for user feedback

- Love love love the experimentation tab where you can see all your experiments and results

- Brand affinity score: amazing way to check users who are engaged with your brand Review collected by and hosted on G2.com.

- There could be more features added to enhance testing and channels, they are working on it and it's nothing really crucial to using it as a Customer Engagement Platform

- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product

- Embedded messages and their use in journeys could be improved Review collected by and hosted on G2.com.

User experience (simple to navigate) and customer service. Review collected by and hosted on G2.com.

Building segments is more complicated than it needs to be. There have also been bugs in journeys—that becomes difficult to catch until it’s already become an issue Review collected by and hosted on G2.com.

I really appreciate how intuitive Iterable is, making it easy to navigate and use, especially the visual journey builder, which allows me to design complex workflows with ease. The platform's segmentation tools are also a standout, enabling us to deliver highly personalized messages without needing developers. Additionally, I find the integrations seamless and the personalization features robust, which together create a comprehensive, connected experience that is easy to manage. The clear analytics provided by Iterable also give me confidence in assessing the effectiveness of our marketing efforts. Furthermore, the ability to centralize various communication channels like in-app, push, emails, and SMS into one flow is a major advantage, simplifying the management of customer interactions and journeys. Review collected by and hosted on G2.com.

I find that the conversion tracking in Iterable could be significantly improved. Currently, it does not work as reliably or accurately as needed, which affects our ability to trust the campaign performance data. This lack of reliability makes optimizations difficult. We would greatly benefit from more reliable tracking, clearer documentation, and stronger attribution options. Review collected by and hosted on G2.com.

A lot of intuitive features, constantly improving therefore always something new to experiment with, customer support is usually fast to reply and to reach. Journey builder is easy to use with drap&drop UX. Segmentation is also advanced, and it's easy to integrate custom events and fields. Product roadmap is hopefully bringins a lot of new solutions to our problems, such as the reporting issue Review collected by and hosted on G2.com.

Reporting features, messaging insights are often not easily accessible, There are some annoying parts about duplicating journeys or tiles within a journey. Review collected by and hosted on G2.com.

I have been using Iterable for the past two years and it is such a wonderful tool. Iterable gives us the ability to communicate with our customers effectively and at the right time. Highly recommend. Review collected by and hosted on G2.com.

I would like the error messages to be a little more clear and descriptive so I can fix the specific issue. Review collected by and hosted on G2.com.

Communication and quick answers. Great support from PM Review collected by and hosted on G2.com.

Lack of transparency in regards to how customer loyalty is determined within the system Review collected by and hosted on G2.com.

it supports email, SMS, push notifications, in-app messages and web push so that you can build unified campaigns across channels from one place. Besides it is powerful workflow builder as it enables complex automated user journeys without writing a single line of code, so it provides easy implementation and frequency of easy usage. creates highly targeted and personalized messages. Review collected by and hosted on G2.com.

pricing is relatively high compared to simpler tools compared to its competitors' tools, as its costs grow with contacts and features. it needs specialist users as it is complex that not all teams in any domain are able to use it, it is not simple in nutshell. Review collected by and hosted on G2.com.

I like how Iterable provides ease of use and continued innovation. I really value the journey building for A/B testing because it allows me to test efficiently and at scale. Review collected by and hosted on G2.com.

Improvement could be made for data integration and AI capabilities to assist with execution. But announcements were made that these are being addressed. Review collected by and hosted on G2.com.