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Invoca Reviews & Product Details - Page 3

Invoca Overview

What is Invoca?

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit invoca.com/customers.

Invoca Details
Product Website
Languages Supported
English, French, Spanish
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Product Description

Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies

How do you position yourself against your competitors?

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else:

• More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare

• Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review

• The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth

• Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review


Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,294 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Description

Invoca is a leading call tracking and analytics platform designed to help businesses optimize their marketing campaigns and improve customer engagement through phone interactions. The platform provides tools for tracking phone calls, analyzing customer behavior, and integrating call data with marketing efforts. Invoca's solutions enable businesses to gain insights into their call performance, enhance lead generation, and drive conversions by leveraging data-driven decision-making. For more information, visit their website at https://www.invoca.com/.


Jenna V.
JV
Overview Provided by:

Recent Invoca Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Invoca is the superior call tracking platform"
After a brief training in platform by their incredibly helpful reps, the platform is easy to navigate. The dashboards are incredibly helpful at a q...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Our Acct support is always available willing to teach and assist our needs."
The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Easy to use, and easy to navigate the ui."
Ease of Use and Implementation and easy to navigate the UI.
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Invoca Media

Invoca Demo - Monitor campaign performance, spot trends, and see up-to-the-minute analytics
Empower everyone on your team with call and conversion data filtered by source, campaign, location, and more
Invoca Demo - AI analyzes every conversation
Transcribe, summarize, and capture more about your buyer's experience
Invoca Demo - Automate conversational analysis with Signal AI
Detect leads, purchases, appointments, and other high-value conversions
Invoca Demo - Save time with automated contact center QA
Tap into automated scorecards to get a complete and objective view into agent call handling, quality, and compliance.
Invoca Demo - Reveal fresh consumer insight with Signal AI Discovery
Uncover, map, and visualize common conversation topics and keep up with changing customer behavior with machine learning-powered analytics
Invoca Demo - Activate data across your tech stack
The Invoca Exchange provides a centralized hub to explore Invoca’s integrations and discover new apps
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Video Reviews

919 Invoca Reviews

4.5 out of 5
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919 Invoca Reviews
4.5 out of 5
919 Invoca Reviews
4.5 out of 5

Invoca Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InvocaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MR
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

Invoca gives us visibility into our actual cost and returns on investment in our digital campaigns. Previously, anyone who called from an ad was not attributed to a campaign as a lead. It is excellent for capturing rich call intelligence, transcripts and call recordings, and now we have insight into the caller's customer journey. We use the insights to improve the overall experience and align messaging.

Customizable AI recognition of conversation keywords can automatically classify a call and gives a view of various call outcomes and patterns at scale.

A variety of dashboards are available, and you can build the views you want to see.

We can run detailed reports with the needed metrics and easily export them to excel.

The UI is well-designed and intuitive. After supported onboarding, I found it easy to use the software independently immediately.

Setting up integrations with CRM and GA is easy.

The dedicated account manager and customer success support are excellent. You are always fully supported by people knowledgeable in the product and capable of addressing questions.

They are interested in product feedback and actually use it to make improvements to the product. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The dashboards do not allow as sophisticated filtering and analysis as I would like. I download to excel for deeper analysis and visualizations.

Some of the vocabulary used for features/actions was challenging at first. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

We can now close the loop and get customer journey data when our online marketing prompts offline conversions. We also can use keywords directly from the customer’s conversation to improve the accuracy of conversion signals, improve the experience, refine messaging and fine-tune ad spend. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

FM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Ability to seamlessly integrate with various communication channels and provide detailed call analytics, which helps our company track and optimize our call performance effectively. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Would be better if I can get an API calls. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Its helping us to generate marketing reports, productivity report and analytics for the budget. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

JS
Sr Marketing Analyst
Marketing and Advertising
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Invoca offers robust call tracking capabilities, allowing us to monitor and analyze phone call interactions in marketing campaigns. It also seamlessly integrates with various marketing platforms, such as Google Ads making it easier for our businesses to incorporate call data into existing workflows and marketing systems. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The best aspects of Invoca can vary depending on the specific needs and goals of each business. What one user values most might differ from another, but overall, Invoca is a great tool and so far I like everything about it. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca's call tracking and analytics capabilities address the challenge of accurately attributing conversions in my Google Ads campaigns, leading to data-driven decision-making, improved ROI, and an enhanced customer experience. This tool has become an invaluable asset in my marketing toolkit, helping me extract maximum value from my advertising efforts. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Robert R.
RR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

I like that we are able to track certain segments and signals and then to be able to use said signals in a way to help us retarget and pursue new clientele and customers. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

We actually rely heavily on certain aspects of Invoca and from my time working with them has mostly been useful and not many problems, there are times however that switches or connections seem to have been flipped without our knowledge and that has proven hurtful as we haven't tracked our conversions properly. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Being able to track inbound calls is always a great way to show how we can best serve our customers. The marketing conversion intelligence has proven to be key in tracking and managing those relationships. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Robert! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

I love that so much information is available. Between the resources, trainings and discussions, there are tons of opportunites to learn and master the platform. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Navigating the platform takes some getting used to, but once you get the hang of it it's smooth sailing. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca gives us the tools we need to track data important to our direct mailings. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Invoca has proven indispensable for fulfilling our company's marketing and advertising requirements. Their team consistently provides exceptional support, promptly addressing and assisting with all inquiries. Working with them has been a pleasure, and we highly recommend their services. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca has been a great product for us. We are satisfied with the product as it suits all our needs at this time Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Call tracking for Google Pay per click advertising Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

DM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The flexability of what's reportable! We have a very unique business model and oftentimes we have to make hefty modifications to tools to accomdate our business needs. Invoca has been designed knowing not all business models are the same and made capturing what matters to us we needed beyond easy. Admittedly, I was a bit overhwhelmed in the beginning at the idea of having to learn a new tool but that almost immediately went away as I began to see how useful this was. Now I ask myself, "how I did I do my job without it?" Review collected by and hosted on G2.com.

What do you dislike about Invoca?

This isn't really a downside or a dislike but because the tool is so different, learning the UI just takes time. My background is in ads and basically every ad platform (google, bing, facebook, etc) looks similair to the next so you can quickly get going on a new platform. Like I stated in that first box, I was just overwhelmed by the idea of adding another platform but our customer success team has been amazing and I was able to get useful on the platform very quickly.

At this stage, I can't think of anything else. I'm constantly learning new things with my customer success team and have yet to be told "Invoca can't do that" Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca's main benefits to our company right now is that it serves as a customer breadcrumb trail for us. We have a much better view of where our customers are coming from and where they went on the site prior to calling. It bridges a lot of information gaps that we've had for a long time and really allows us to start seeing what we're doing that works (and what we're doing that maybe doesn't.) Admittedly, I know there's so much more we could be utilizing too so our future with Invoca is bright. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Justin L.
JL
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

-Simple to use platform

-Simple to set up initially and plug and play with media platforms'

-Call transcripts are more or less accurate

-Engaged customer success team to help you get onboarded & maximize the features Review collected by and hosted on G2.com.

What do you dislike about Invoca?

-Reporting can be sometimes tricky

-Connecting Invoca to your analytics suite can involve lots of developer time

-Integration with the overall organization can be tricky

-Sometimes technical issues with populating audiences on Google, Meta Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

-Understanding what is happening the call centres, so that when we drive a call via marketing platforms, we know what happens in the conversations

-Call listening capabilities to help understand what agents are talking about, what customers are inquiring about

-Attributing sales from offline activities - from the call centre Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

MT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Your diligence addressing issues and the straightforward communication. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

In our project, what did not work well the lack of ongoing follow-up after the solution was implemented. There are questions that are only addressed on a reactive basis. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca's call tracking is helping us understand effectiveness of our dealer network response rate to consumer and bring KPIs we did not have before. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

Top-notch product, Excellent customer service and regular training, always innovating technology Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I have not had any bad issues to report after having used the product for 5+ years. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Allowing customers to easily see call volum and duration with filters on call data so they know how maky truly valuable calls they are getting. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.