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Invoca Reviews & Product Details - Page 2

Invoca Overview

What is Invoca?

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit invoca.com/customers.

Invoca Details
Product Website
Languages Supported
English, French, Spanish
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Product Description

Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies

How do you position yourself against your competitors?

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else:

• More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare

• Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review

• The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth

• Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review


Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,296 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Description

Invoca is a leading call tracking and analytics platform designed to help businesses optimize their marketing campaigns and improve customer engagement through phone interactions. The platform provides tools for tracking phone calls, analyzing customer behavior, and integrating call data with marketing efforts. Invoca's solutions enable businesses to gain insights into their call performance, enhance lead generation, and drive conversions by leveraging data-driven decision-making. For more information, visit their website at https://www.invoca.com/.


Jenna V.
JV
Overview Provided by:

Recent Invoca Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Invoca is the superior call tracking platform"
After a brief training in platform by their incredibly helpful reps, the platform is easy to navigate. The dashboards are incredibly helpful at a q...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Our Acct support is always available willing to teach and assist our needs."
The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Easy to use, and easy to navigate the ui."
Ease of Use and Implementation and easy to navigate the UI.
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Invoca Media

Invoca Demo - Monitor campaign performance, spot trends, and see up-to-the-minute analytics
Empower everyone on your team with call and conversion data filtered by source, campaign, location, and more
Invoca Demo - AI analyzes every conversation
Transcribe, summarize, and capture more about your buyer's experience
Invoca Demo - Automate conversational analysis with Signal AI
Detect leads, purchases, appointments, and other high-value conversions
Invoca Demo - Save time with automated contact center QA
Tap into automated scorecards to get a complete and objective view into agent call handling, quality, and compliance.
Invoca Demo - Reveal fresh consumer insight with Signal AI Discovery
Uncover, map, and visualize common conversation topics and keep up with changing customer behavior with machine learning-powered analytics
Invoca Demo - Activate data across your tech stack
The Invoca Exchange provides a centralized hub to explore Invoca’s integrations and discover new apps
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Video Reviews

919 Invoca Reviews

4.5 out of 5
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919 Invoca Reviews
4.5 out of 5
919 Invoca Reviews
4.5 out of 5

Invoca Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for InvocaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

After a brief training in platform by their incredibly helpful reps, the platform is easy to navigate. The dashboards are incredibly helpful at a quick glance, while the reporting helps me get the granular detail I often need when observing performance. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The integration with Google Ads is helpful, but there isn't a one- to-one information import between platforms, so I miss some campaign, ad group and keyword data that should be pulling through. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

The AI features help find and identify sales that were not properly marked by the inbound sales team.

The attribution capabilities allow us as an agency to determine which ad platforms are the most successful in driving call sales, while also measuring the performance of our non-paid tactics. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience. Re: GoogleAds integration, have you integrated Invoca into your CRM? Please reach out to your Invoca account representative to learn more about how to get 1:1 attribution with GoogleAds. Thanks again!

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The Invoca platform is simple enough to use - the learning curve is minimal, and we were able to get up-and-running very quickly. The account team is fantastic and responds to emails in a timely fashion. The integrations between Invoca and Google Ads + SA360 work well and are especially useful for reporting and campaign optimizations. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The reporting tools can be a bit clunky. We have not found a way to have collaborative custom reports in-platform, as each one can only be viewed by the individual owner and can be only shared out (not editable). Also, you have to wait for an email link to download any reports/data rather than it going straight to your computer's files. Deeper integration with Microsoft Search Ads would be nice as well. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca helps us attribute calls & other down funnel metrics to our media campaigns - this allows us to give our client a more holistic view of account performance and how their ad dollars are being utilized. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Alfred T.
AT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Invoca has been a game-changer for us to track campaign performance in terms of driving phone call leads. By connecting Invoca and Google Ads data, we know what campaigns are driving our sales-related calls, compared with support-related calls. Their call transciption capability also enables us to analyze the calls and derive actionable insights, like discovering commonly asked questions for content creation on our website. We are now undertaking a trial on call leads coming from organic traffic, and the support they offered during the trial was exceptional. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It was a little expensive to use Invoca, but it was worth the penny to measure the campaign effectiveness when your organization spends a lot on campaigns. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Our major sales channel is phone call, so we wanted to know what campaigns are driving the most relevant calls. Invoca helped us track the campaign sources, so that we can attribute the phone call leads to the campaigns for budget allocation optimization. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Consumer Services
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Our experience with Invoca has been exceptional (especially for our transition & implementation). Our transition from DialogTech was seamless & quick (considering the massive undertaking that it was). We use Invoca on a large scale - we have thousands of end users & locations accessing their accounts on a daily basis. It's easy to consume the data and information Invoca provides and has significantly improved our productivity in several departments (Marketing, Business Intelligence, Data Analytics). The call tracking is accurate and the call analytics + reporting are detailed. Invoca has been an extremely valuable asset to our business and we highly recommend it to other companies searching for a reliable call tracking solution. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca can be complex and technical (in our use case), an requires a deep understanding of layers of knowledge that build upon eachother. As a result of this, we have had to develop custom documentation that is tailored to the needs of our end users (that helps them to navigate and comprehend some of the more advanced aspects of Invoca). However, our use case is very specific and specialized! Invoca has fully supported us and we have used their existing documentation to supplement our own.

(This need for specialized documentation is specific to our own use case and they have been very supportive throughout). Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca has been a game changer for our business intelligence and marketing efforts. It provides valuable insights that were previously unavailable (summarizing patterns, recognizing sales opportunities, letting us drill down on our data from an overarching brand to a specific location as needed, etc). We use Invoca to manage thousands of franchise offices across several different brands (in different industries). It's a lot of data to sift through, and each franchise operates differently. One major missing piece of the puzzle for our previous call analytics solutions was the ability to track which marketing strategies were leading to actual calls (not just relying on asking customers over the phone "how they heard about us"). Invoca has enabled us to really drill down on our data and make informed & educated decisions for our marketing + business intelligence strategies. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

KM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

That we have the ability to review so many more calls without having to hire another team of people. It is user friendly. Once you learn how to set up the signals, changing things up or adding more score cards is not difficult. We have a great Account Manager that helps us out as well. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

There are still a lot of calls that we have to manually review and rescore because the system does not pick up the correct words. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

With so many calls inbound and outbound Invoca helps us to score a much larger portion of calls and alert us to any issues so we can work on them immediately. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Kristi! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about Invoca?

That it provides us with marketing-driven call tracking, while simultaneously taking our institution's privacy concerns into account. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Platform training videos/documentation and the terminology (invoca campaign vs our own marketing campaign) being used can be a little clunky/confusing. Review collected by and hosted on G2.com.

Recommendations to others considering Invoca:

None Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

It's great to be able to attribute a call to a specific marketing campaign. We use invoca for web but also for our offline static numbers. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Consumer Electronics
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The data real-time availability for immediate filter and analysis. Account support is amazing and a wealth of knowledge and support. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

A bit harder for us to tie caller to orders. Not necessarily just an Invoca issue, its also the system architecture. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Tracking numerous TFNs and tying calls to orders to estimate conversion. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product.

LC
Digital Coordinator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

It's a very powerful, reliable platform that we rely on daily to route customer calls to our business. The Invoca team, and especially Suzanne Newhouse our Customer Success Executive, is highly supportive and informed. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The fact that you can only "pause" campaigns that you no longer use. You can't delete them. It's a bit "untidy". Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca is enabling our business locations to easily connect with customers and prospects and it provides us with valuable metrics we track. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Meghan S.
MS
Marketing Operations and Reputation Management
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

What I value most about Invoca is their team's promptness in addressing inquiries and their commitment to supporting our company by suggesting tools they believe will benefit our department. Whenever we have questions or require assistance, they are readily available to hop on a call and provide quick help. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Nothing at this time! I appreciate all of what you do! Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Tracking information, providing data and information needed for our day to day and yearly reporting Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Construction
CC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Ease of Use and Implementation and easy to navigate the UI. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

session_id is not a built in parameter for the GA4 connection to attribute to Session Channel Attribution Reports in GA4. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

I came as a consultant, but this has benefited the client in tracking calls on their website, and being able to attribute those to a specific channel/campaign. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. Great news! We made an enhancement and the Session ID is now a built-in parameter that is auto-captured and passed in the Google Analytics 4 integration. This streamlines stitching call and conversation insights with your session variables in GA4 reports, like the Marketing Source, Medium, and more. Please reach out to your Invoca account team for more information!