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Invoca Reviews & Product Details

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about Invoca?

The insights that I am able to glean from using Invoca are invaluable. If that's not enough, Invoca makes tracking and measuring easy, setting me up for success in my marketing endeavors. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

It isn't cheap... Who wouldn't want ot save some money and see lower pricing? Review collected by and hosted on G2.com.

Recommendations to others considering Invoca:

I would recommend anyone looking for a powerful tool for call tracking and analytics to consider Invoca. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca fulfills my call tracking needs very well as well as provide intelligence on consumer attitudes. It also helps me better direct my marketing dollars with their suite of features. Review collected by and hosted on G2.com.

Invoca Overview

What is Invoca?

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit invoca.com/customers.

Invoca Details
Product Website
Languages Supported
English, French, Spanish
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Product Description

Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies

How do you position yourself against your competitors?

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else:

• More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare

• Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review

• The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth

• Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review


Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,288 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Description

Invoca is a leading call tracking and analytics platform designed to help businesses optimize their marketing campaigns and improve customer engagement through phone interactions. The platform provides tools for tracking phone calls, analyzing customer behavior, and integrating call data with marketing efforts. Invoca's solutions enable businesses to gain insights into their call performance, enhance lead generation, and drive conversions by leveraging data-driven decision-making. For more information, visit their website at https://www.invoca.com/.


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Verified by Invoca

Recent Invoca Reviews

SS
Stephen S.Enterprise (> 1000 emp.)
4.5 out of 5
"Overall, I've had a good experience working with Invoca"
I like the reporting and the transcripts. The interface is easy to use and find what you need.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Excellent Support"
When well implemented, fortunately ours is, instrumental in tracking call conversions and seeing their impact on paid media campaigns. Easy to mana...
NH
Natalie H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Supportive, agile and innovative - really glad we chose Invoca to replace Infinity Tracking"
The constant support from the team throughout onboarding and past it. They genuinely want to make sure you get the most out of the software and it ...
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921 out of 922 Total Reviews for Invoca

4.5 out of 5
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921 out of 922 Total Reviews for Invoca
4.5 out of 5
921 out of 922 Total Reviews for Invoca
4.5 out of 5

Invoca Pros and Cons

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Overall Review Sentiment for InvocaQuestion

Time to Implement
<1 day
>12 months
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<6 months
48+ months
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G2 reviews are authentic and verified.
KM
Director of Contact Center
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

Invoca is an excellent tool for reviewing calls, as it automatically scores your calls based on signals that we build out and provides transcripts of the call. This makes it a fantastic resource for our Quality Assurance team. On top of being a great tool, our support team, consisting of Mallory Capraro, Holly Jackson, and Isaac Huerta, is outstanding and makes us feel like we are their only client. We also appreciate the Invoca User Groups, where we can connect with other clients and learn how their companies utilize the software. This is a great opportunity to discover new use cases for Invoca in our own organization. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

There are still a lot of calls that we have to manually review and rescore because the system does not pick up the correct words. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

With so many calls inbound and outbound Invoca helps us to score a much larger portion of calls and alert us to any issues so we can work on them immediately. The software helps us to catch issues early on so that we can correct them before they become a larger problem. It is great at helping find the great calls so we can recognize our employees as well as alerting us to problem calls. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Kristi! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

ET
Social Media Specialist / Admin
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

What we like best about Invoca is how much time the call transcripts save us, allowing our team to quickly access and review important conversations. Additionally, Invoca's signals feature highlights calls that need evaluation, helping us focus our efforts more efficiently. Lastly, the reporting capabilities have been a game changer for our company—providing valuable insights and significantly improving our decision-making processes. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this feature is in development, which we're looking forward to. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca helps us identify team members who may need additional training by highlighting specific calls for evaluation, which has significantly improved our staff development process. Additionally, Invoca provides valuable insights into how our Google Ads campaigns are performing, enabling us to optimize our marketing efforts more effectively and improve overall ROI. Review collected by and hosted on G2.com.

NH
Head of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The constant support from the team throughout onboarding and past it. They genuinely want to make sure you get the most out of the software and it doesn't become just another subscription. They work through use cases and support you in setting up tailored signals and dashboards to capture and measure accurate and informative information. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Genuinely no downsides I can think of to be honest! Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

We struggled to attribute our calls and track what our customers wanted to know that made them pick up the phone, and at what stage in the journey a call was relevant. Review collected by and hosted on G2.com.

SS
Business Analytics Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

I like the reporting and the transcripts. The interface is easy to use and find what you need. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I would try to make it more intuitive on how to make changes to tags and understand what pages are tagged etc. Transcripts could be easier to navigate as well Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

First and foremost, invoca has allowed for deeper marketing reporting which has helped show incremental performance through marketing Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

MM
Digital Growth
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Invoca?

My account manager is fantastic, and the customer service really makes integrating the products into our business processes seamless. This was really a very high selling point for me when searching for a solution and helped guide our final decision versus other competitors. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The transcriptions really need to be improved. Especially for my business, we are a niche industry with lots of industry specific language, and our customer base is from several different regions, so transcriptions are often inaccurate and leave a lot to be desired. Review collected by and hosted on G2.com.

Recommendations to others considering Invoca:

I considered several other solutions, and Dialogtech was able to compete with anyone based on price alone, and their customer service put them over the top. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

For decades, we had no way of knowing exactly how customers were finding us, spending hundreds of thousands on print ads and not being able to faithfully measure their impact and effectiveness. Inbound call tracking with Dialogtech changed that. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

JD
Director - Performance Marketing and Analytics
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

Invoca's Conversation Analyics powered by AI allows for deep views into customer interactions using its machine learning technology. Invoca allows to track the calls, attribute the call conversions to the campaings that drive them and results in optimum use of ad dollars. We recently implemented Invoca's affiliate pay per call module - this allowed us to track our cost per call and cost per appointment metrics in real time from pay per call program which is a huge win for the team as previusly we had to wait 6 weeks to get the cost data. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Allowing us to track our paid media call tracking and optimize the media campaigns. Its really allowing us to understand our media optimization efforts and efficiency for call conversions and the AI based signal with its high level of precision has made our call campaigns smarter. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

When well implemented, fortunately ours is, instrumental in tracking call conversions and seeing their impact on paid media campaigns. Easy to manage in Invoca. Customer support is quick and responsive. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

doesn't connect with Microsoft Ads for call tracking Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Seeing how many calls convert from paid media campaigns Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

I've used Invoca for a while now for my client. They have a very knowledgable team and are very timely with their support. The platform itself is easy to navigate, and the reporting can be as detailed as you want. They work well with other vendors and ensure that implementation is easy. I use the platform a few times a week to review calls. I would highly recommend this platform to marketers, agencies, businesses, and anyone who wants to be able to track multiple channels and implement sophisticated phone call tracking, whether for paid, organic, social, or traditional advertising. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I have no encountered any downsides yet. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

With the help of Invoca we are able to track phone calls and see exactly where the calls are coming from (paid, organic, etc) Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

CK
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

I like their customer support the best! They are always quick to respond to our questions and our Customer Success Managers have been very friendly and helpful to work with. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I can't think of anything at the moment! They are the best call tracking platform that we've used. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca is helping us solve how we are properly tracking phone numbers for lead attribution with Clients. It's beneficial because it provides more accurate data that we can share with our Clients. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

SG
Digital Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Invoca?

The switch to Invoca has been great for our team! We have access to so much more data than we ever did and has made a great difference in our marketing efforts. From the sales team, to onboarding, to our current CSM everyone is extremely helpful and has been fun to work with. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Change in any software that you use daily can be tough, so figuring out the product and how to maximize the tools available to us was a little overwhelming in the beginning. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Being able to use dynamic tracking on our sites and landing pages has been beneficial. We can track a customer's search journey along with the conversion! Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.