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Dovetail Reviews & Product Details

Jessica P.
JP
UX Product Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dovetail?

I like organizing a project by notes and insights table/charts versus having these files live separately. People can add comments like google or confluence. The best part is the search tool. You can search by keyboard and see a preview of the notes. This is not possible in google or confluence and you have to keep opening files to see if it's relevant to you. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Everything feels like a flat view. You have to work to add folders and tags otherwise it's all a flat list. Wish there were more columns to see the projects more organized. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Organizing all files in a central location. Moving all related files (documents, tables, charts) to a project so it's easy to access. Dates and editors are automatically documented. Review collected by and hosted on G2.com.

Dovetail Overview

What is Dovetail?

Dovetail is an AI-first insights hub designed to help organizations centralize and transform scattered customer feedback into actionable insights. This innovative software solution streamlines the process of gathering, analyzing, and interpreting customer data, enabling teams across various departments to make informed, customer-centric decisions. By harnessing the power of artificial intelligence, Dovetail simplifies the often complex task of understanding customer sentiments and preferences, ultimately enhancing the overall customer experience. Targeted at businesses of all sizes, Dovetail serves a diverse audience that includes product managers, marketers, user experience designers, and customer support teams. Its user-friendly interface and robust features make it suitable for organizations ranging from startups to established enterprises. Companies like Atlassian, The New York Times, Spotify, Universal, and Starbucks have already adopted Dovetail to prioritize customer feedback in their decision-making processes. This widespread adoption underscores the platform's relevance in today's competitive landscape, where understanding customer needs is crucial for success. Dovetail's key features include automated feedback collection, advanced analytics, and collaborative tools that facilitate team engagement. The platform allows users to gather feedback from various sources, including surveys, interviews, and social media, and then consolidates this information into a single, accessible hub. The AI capabilities enable users to identify trends and patterns within the data, providing deeper insights that inform product development, marketing strategies, and customer service improvements. Additionally, Dovetail's collaborative features allow teams to share insights and work together seamlessly, fostering a culture of customer-centricity throughout the organization. The benefits of using Dovetail extend beyond mere data collection; the platform empowers organizations to make strategic decisions based on real customer insights. By transforming feedback into actionable recommendations, Dovetail helps teams prioritize initiatives that resonate with their audience, ultimately leading to improved customer satisfaction and loyalty. The ability to centralize feedback and insights also reduces the time spent on manual analysis, allowing teams to focus on implementing changes that drive business growth. Dovetail stands out in the market due to its AI-first approach, which not only enhances the efficiency of feedback analysis but also ensures that insights are relevant and timely. This focus on automation and collaboration positions Dovetail as a valuable asset for any organization looking to enhance its customer-centric initiatives and drive meaningful change based on customer feedback.

Dovetail Details
Product Website
Languages Supported
Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Turkish, Vietnamese, Chinese (Simplified)
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Product Description

Dovetail helps teams centralize, organize, analyze, and collaborate on user research data across their organization.

How do you position yourself against your competitors?

Dovetail empowers teams to uncover insights for better decision-making by building the Customer Insights Hub—a platform uniting Research and customer feedback across the organization. Unlike traditional research repositories, Dovetail’s features allow anyone to access, analyze, and share insights, creating a shared knowledge base.

Our integrated AI supercharges data analysis, with unique tools for transcription, highlighting, clustering, insights generation, and search—leading in AI-driven functionality across data workflows. Dovetail is dedicated to customer success, offering Dovetail Academy's self-guided courses and a supportive Slack community with expert events and resources. Our Customer Success team provides top-tier support, including onboarding, custom solutions, best practices, change management, and value communication.


Seller Details
Company Website
Year Founded
2017
HQ Location
Sydney, Australia
Twitter
@hidovetail
2,167 Twitter followers
LinkedIn® Page
au.linkedin.com
181 employees on LinkedIn®
Description

Dovetail’s mission is to improve the quality of every thing. The Australian-born company empowers 85,000+ people working in agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative and powerful research platform. Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.


Dovetail R.
DR
Overview Provided by:
Dovetail

Recent Dovetail Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Makes our jobs easier"
Ability to easily build video reels for presentations
MG
Melanie G.Mid-Market (51-1000 emp.)
5.0 out of 5
"The best tool for organizing interviews and finding themes"
Great interface. It's easy to upload content and keep it organized. You can also highlight important passages and find themes, which you can then t...
Luciana G.
LG
Luciana G.Mid-Market (51-1000 emp.)
4.5 out of 5
"A melhor ferramenta para compilar entrevistas"
É uma ferramenta perfeita para estudar e compilar entrevistas. É fácil de usar e cria um banco de dados com muitos insights que facilitam as anális...
Security Badge
Dovetail Security
Get security information from Dovetail to help you buy the right software. View Security Information
Dovetail security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)

Dovetail Media

Dovetail Demo - Channels
Take control of your customer feedback to identify patterns before they become problems. Using LLM and ML techniques, Channels continuously classifies and tracks themes in large data sets like support tickets, app reviews, feedback, and more.
Dovetail Demo -  Recruit
Find, schedule, and incentivize research participants from our database of over 3 million people. Gather valuable information for your discovery by streamlining how you manage and recruit research contacts directly in Dovetail.
Dovetail Demo - Craft a home for your insights
Quickly find the insights you need to inform your next big decision. Inspired by consumer software, our navigation and project interface makes it easy for everyone to get started and find what they need in Dovetail.
Dovetail Demo - Ask Dovetail
Bring your customer to life with instant, conversational insights directly in Slack. Quickly ask questions to access automatic podcast-style updates for all related data across Dovetail in Slack and Microsoft Teams.
Welcome to our Dovetail 3.0 launch broadcast. This special keynote presentation covers all things Dovetail 3.0—including our three new products and the myriad core platform updates that make getting insights faster, easier, and more accessi
Play Dovetail Video
Welcome to our Dovetail 3.0 launch broadcast. This special keynote presentation covers all things Dovetail 3.0—including our three new products and the myriad core platform updates that make getting insights faster, easier, and more accessi
Answer a few questions to help the Dovetail community
Have you used Dovetail before?
Yes

Video Reviews

145 out of 146 Total Reviews for Dovetail

4.5 out of 5
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145 out of 146 Total Reviews for Dovetail
4.5 out of 5
145 out of 146 Total Reviews for Dovetail
4.5 out of 5

Dovetail Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DovetailQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Daniel C.
DC
Director of Product Design and UX Research
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Dovetail?

Dovetail is an amazing tool that has transformed my research workflow. Its intuitive interface and powerful features make organizing and analyzing qualitative data incredibly efficient. The ability to tag insights, easily share findings, and access a centralized research repository has significantly improved my team's productivity. I particularly appreciate the seamless integration with other tools and the user-friendly design that encourages collaboration among team members. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The only downside I've encountered is related to the Team pricing structure. I wish there were more features available at this level, as many advanced functionalities seem to be locked behind the Enterprise edition. It would be great to access a wider range of tools without needing to upgrade, which could enhance our team's capabilities even further. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Centralized Research Repository: Dovetail consolidates all user research, feedback, and insights into a single platform. This eliminates the chaos of having data scattered across multiple tools and locations, making it easier for teams to access and utilize information efficiently.

Streamlined Analysis: The software simplifies qualitative data analysis by providing intuitive tagging and organization features. Users can quickly categorize insights, making it easier to analyze findings and share them with stakeholders, thus accelerating decision-making processes.

Time Efficiency: By automating tasks such as transcription from interviews and providing AI-driven summaries, Dovetail significantly reduces the time required to gather and analyze data. Users report drastic reductions in workload, enabling them to focus on strategic initiatives rather than manual data handling.

Improved Insight Accessibility: The platform’s powerful search functionality allows users to quickly find relevant information across different projects, enhancing the ability to derive actionable insights from past research. This accessibility helps teams stay informed about customer needs and pain points. Review collected by and hosted on G2.com.

Luciana G.
LG
Product Designer
E-Learning
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Translated Using AI
What do you like best about Dovetail?

É uma ferramenta perfeita para estudar e compilar entrevistas. É fácil de usar e cria um banco de dados com muitos insights que facilitam as análises. Então, eu a uso frequentemente, no mínimo todo mês. Ajudou-me a vincular muitas entrevistas que realizei, com vários temas, para conectá-las todas e pesquisar. Perfeito! Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The transcript in Brazilian Portuguese could be better, it takes a lot of work to rewrite everything. Also to give some courses on how to use, best practices in research and compiling interview data, tagging. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Helps me to organized and analyze customer feedback, users interviews, by centralizing everything. It's perfect to analyze all the recordings, building one huge database, that I can search everything and tag. Helps me to create insights with evidence, to link contexts and easy to share with the team. Review collected by and hosted on G2.com.

Alessandro C.
AC
Sr. Product Designer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetail?

Organizing research projects and integrating the research pipeline into a single tool is simple.

Using the data fields, I can organize and connect projects, and view filtering is helpful for showing research activities by themes or preferences.

The AI summaries feature for interviews is a game changer for us, as we wear different hats in the organization and are in a short time, accelerating the time to the insights. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I do not dislike it properly, but I struggle more with the Insight Report format because we prefer using slides as a company, and the copy-paste process is not straightforward.

The list of users we research is challenging for me if it is not carefully managed.

I want to use templates more, but I didn't find it useful to use a template without having a proper preview and implementing it in the project.

I appreciate the concept of automating clustering, but I found it didn't provide significant assistance. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

It helps in organizing a complex research projects by connecting different research activities.

It helps in planning research interviews in the kanban view, so we can track them.

We can extract instantly ready-made insights by keywords when needed, without searching and copy pasting from different pages.

Autmatic summaries is time saving. I can analyze quickly an interview. Review collected by and hosted on G2.com.

Verified User in Construction
CC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetail?

Dovetail saves our teams so much time on synthesising user insights. Mainly with their transcription and AI insights powered by Antropic. Being able to create insights for research means we can segment and single out special interest research that we can then present rapidly to the client and thus accelerating our product design process. Having the ability to live-collaborate with the design members on a single client means we can build out tags and insights much faster than sticky-notes on a screen. We also hand over the repo to the client who can continue to build out the insights as more product testing happens in the future. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Sometimes it's careful to be mindful of the AI insights, make sure you check it thoughoughly. This is on the human-in-the-loops responsibility, not so much Dovetail though. I'd like to see more in-app quick tutorials and embedded help but i'm sure Dovetail have this planned. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Dovetail saves us time with user research and insight collation. Less time is spent synthesising research and more time spent on improving product flows from the insights. This has drammatically increased our workflow and clients have noticed how much deeper our user insights have become. Review collected by and hosted on G2.com.

Stephanie W.
SW
Market Research Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Dovetail?

I like that there is a site-wide search where I can type keywords and find anything that is related. I also love the direct import from Zoom so I can link up and transcribe my interviews, which saves me a TON of time. Of course the tagging is great, it's important for our organization to quantify the qualitative research we get. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I don't love that only insights get prioritized for viewing, I wish some of the ReadMe parts of projects did too. I am also struggling a bit with some of the new AI features, and how they are applied (I'd like to turn them off for certain parts of the product and I don't figure out how) Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

The biggest problem we had before Dovetail was research results and insights in multiple places. We were storing market research projects on SharePoint (which is a pain on its own to build), user research (some on SharePoint), and somewelsewhere. Dovetail helped us get EVERYTHING in one place, so we can direct our co workers who are looking for research to ONE PLACE. It's also extremely easy to create an insight or project page. Once we have everything done, you click a template, copy and paste the info you probably already have from your PPT into the format and share. It's amazingly easy and so helpful to link out for our teams. Review collected by and hosted on G2.com.

Faidon L.
FL
Senior UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetail?

Dovetail is an incredibly versatile research repository. It is the tool we use to store, analyze, and present our qualitative UX research data. It is very quick and easy to analyse multiple interviews and identify patterns. It can help a power use to cut through the data in different ways and create compelling reports whilst linking to the evidence. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

Dovetail can be overwhelming for less experienced users who join an organization that is already using it in specific ways. Also, depending on how well organized the information is, it can also be a challenge to find the right thing for a stakeholder who is not using it regularly. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

It allows us to store all research data in a single accessible space and ensures accountability. It also gives powerful tools to the researchers to analyze their data and find patterns. It also allows researchers to create reports with videos and quotes, linked to the original source and keeping the evidence chain unbroken. The new AI Magic features are also big time savers as they can summarize and highlight interesting points in interviews. Review collected by and hosted on G2.com.

Mathieu D.
MD
Président - Associé
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetail?

Dovetail is a great tool to centralize, analyze and leverage customer insights. It helps us be intentional with the information we're trying to collect from our customers and share insights to colleagues. I use it monthly basis and even though I didnt have any formal training on it, I can easily find my way around in most cases. They just released a bunch of new features, such as Channel, which I am really excited to experiment with and integrate with our various customer insights sources. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

The tagging system can become a bit complex to leverage in an optimal way. The folder/project/tag relation could be made simpler as we find ourselves often ending up with multiple tags that are very similar but act independent. This skews the weight of insights when running analysis. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Identify patterns in customer's problems, unmet needs or aspirations Review collected by and hosted on G2.com.

Damian L.
DL
UX Desginer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dovetail?

I love the way Dovetail offers auto-transcribing videos (to my surprise it worked really well with Polish language), and jumping through that video by selecting the right parts from transcription. With highlighter and tagging I can quickly find the most interesting parts of the video.

Before, my team rarely watched the recordings from usability testing, but it changed with relevant clips made in Dovetail. And it really changed their attitude to feedback when they were able to see participants reactions, instead of just summary. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

When I started to use Dovetail I felt that there should be more guidance on how to organise my work in that tool so it would be most helpful. I had to spent a lot of time to figure it out, and re-iterate on my initial ideas. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

It helps me to find new insights and present them in a format that is more convincing for the stakeholders. Review collected by and hosted on G2.com.

Marlana C.
MC
Lead UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dovetail?

Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours in our repository that allow our product team to get a temperature gauge on our customers on any subject we've collected feedback on.

The AI summaries are amazing and allow users to quickly understand the customer problem by summarizing across all mentions. Overall the product is incredibly easy to get up and running and sharing out feedback outside of Dovetail. We are so happy to have a repository to organize product feedback. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results. For example, it would be helpful to know feedback about a particular feature since its redesign 6 months ago. Any feedback before them would not be as relevant and we would want to exclude those from the summary. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Dovetail brings all of our user research feedback into one place and allows any user to easily find information about what customers are looking for. It is also makes doing qualitative research analysis a breeze.

I can easily organize my notes and analyze the findings super fast, moving projects along faster. Review collected by and hosted on G2.com.

Anna B.
AB
Research Lead
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dovetail?

I’ve been using Dovetail for qualitative data analysis since 2021, and it has significantly improved my workflow and efficiency as a qualitative researcher. Before switching to Dovetail, I used Google Docs with a makeshift plugin to export insights to Google Sheets. I’ve also experimented with Miro, but nothing compares to Dovetail’s ease of analysis. I’m especially excited about the upcoming 3.0 release, with its new AI features that I hope will further accelerate my work. Review collected by and hosted on G2.com.

What do you dislike about Dovetail?

I'm really excited about what’s to come with Dovetail 3.0. I’m hoping that manual tagging of every interview becomes a thing of the past, with the AI able to identify patterns based on just 2-3 interviews and auto-code the rest according to themes predefined by the researcher. The "human in the loop" principle is crucial to me, and I’m hopeful that Dovetail 3.0 will make this leap. Review collected by and hosted on G2.com.

What problems is Dovetail solving and how is that benefiting you?

Faster Qualitative Data Analysis with Dovetail

Dovetail enables faster qualitative data analysis by identifying patterns and themes across different research studies. The ability to reuse research data across multiple projects and search specific fragments or keywords makes the platform incredibly efficient. With these features, Dovetail helps streamline research workflows and accelerates insights. Review collected by and hosted on G2.com.