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Marvin Reviews & Product Details

Marvin Overview

What is Marvin?

Hi, hello, so nice to meet you. We're Marvin, the most-loved user research repository on G2! Looking for a more formal introduction? We can do that, too: HeyMarvin is a qualitative data analysis platform & research repository designed to help you centralize all customer knowledge & design user-centric products. Powered by advanced AI, we automate the tedious parts of research so you’re free to organize, analyze, uncover and share rich user insights. Why Marvin? Companies have a ton of customer data, but it’s difficult to find and understand. Even worse, most executives make decisions based on gut or anecdotes because they don’t have access to qualitative insights about their buyers. We're changing that: Marvin connects every single person in an organization with customer feedback. Marvin brings all disparate data into one centralized repository that makes it easier than ever to collect, organize, analyze and share. We shine because our AI-powered smart workflows let people search for data and find answers in minutes. They can go as deep or as high-level as they want while making connections across data sources that they would’ve otherwise missed. Everyone — whether they’re a researcher or not — can now make strong, user-centric decisions that help the bottom line. Because Marvin was built by researchers, we approach our own product design theoretically. Every product enhancement and capability comes directly from listening to the people who use Marvin every day. Visit heyMarvin.com to book a custom demo and see the new features our customers are calling “super-impressive — a HUGE shift in the UX research field.”

Marvin Details
Product Website
Languages Supported
Bulgarian, Czech, Danish, German, English, Finnish, French, Hindi, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian, Spanish, Swedish, Vietnamese, Chinese (Simplified), Chinese (Traditional)
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Product Description

Marvin is a qualitative user research platform that elevates the voice of your customers so you design exactly what they need.

How do you position yourself against your competitors?

Marvin is the only research repository built with AI at its core. Users can integrate AI into every step of their research workflow, from conducting and analyzing to sharing insights with important stakeholders.


Seller Details
Seller
Marvin
Company Website
Year Founded
2022
HQ Location
Oakland, CA
Twitter
@HeyMarvinApp
309 Twitter followers
LinkedIn® Page
www.linkedin.com
47 employees on LinkedIn®
Description

Marvin offers a platform designed to streamline user research processes, enabling teams to collect, analyze, and share qualitative data to inform product development and user experience strategies.


Cari M.
CM
Overview Provided by:

Recent Marvin Reviews

Guillaume B.
GB
Guillaume B.Small-Business (50 or fewer emp.)
4.5 out of 5
"Love heymarvin!"
- Research participants database management - Project & cross-projects analysis, insight, andp laylists! - Ease to analyse notes - Upload videos...
Bianca A.
BA
Bianca A.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool for research repository"
I met Marvin during a research event and fell in love at first sight. The interface is inviting and easy to learn. The AI and tagging features that...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"A great tool to accelerate qualitative research through smart, AI-powered synthesis"
I've been using Marvin for about a year to support our qualitative research and have been really impressed with the platform. Here's where Marvin e...
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Marvin Media

Marvin Demo - The perfect AI research assistant
Finally! A UX research platform that automatically uncovers patterns and insights you’d otherwise miss. Reduce your time to insights by days, and save thousands of dollars typically spent on outsourcing analysis.
Marvin Demo - AI-powered research repository with seamless integrations
Keep all your customer research in one place -- centralized and searchable. All our features and integrations are designed to become a part of your existing workflow.
Marvin Demo - Get the answers you need with Ask AI advanced search engine
Search the way you want to search with “ChatGPT” for your own research data. Every single stakeholder can quickly find answers and quotes across your entire research repository in seconds.
Marvin Demo - Insights and analysis tools so you can analyze hours of interviews in a matter of seconds
We designed our qualitative data analysis functionality to help you uncover patterns you would otherwise miss. You don't need to be a trained researcher to make the most of the tool. Filter using nested labels, interviewee demographics, emotions, questions and interviews, then quantify your resul...
Marvin Demo - Advanced AI and automatic tagging
Take notes either while interviewing, or tag them later. Our world-class AI picks the right keywords to summarize each interview and project. Even better, the AI can take automated notes and give you an AI summary of the whole conversation.
Marvin Demo - Showcase the ROI of your research
Collecting user feedback is overwhelming. With Marvin, it doesn't have to be. We make it easy to bring everything into one place, organize it, and analyze it. Then share quotes and insights with important stakeholders wherever they are, immediately tying the value of research directly to business...
Marvin is a research repository that makes it super simple to talk to your customers and design products they love. Our AI workflows automatically distill user feedback across disparate sources into key themes and patterns.
Play Marvin Video
Marvin is a research repository that makes it super simple to talk to your customers and design products they love. Our AI workflows automatically distill user feedback across disparate sources into key themes and patterns.
How to accelerate your research with AI - Marvin customers share their tricks.
Play Marvin Video
How to accelerate your research with AI - Marvin customers share their tricks.
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98 Marvin Reviews

4.8 out of 5
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98 Marvin Reviews
4.8 out of 5
98 Marvin Reviews
4.8 out of 5

Marvin Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarvinQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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G2 reviews are authentic and verified.
Taylor J.
TJ
User Experience Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

The AI features are the real game-changer for me. We had another repository previously and those features were limited. I didn't realize how much I needed them until I did a trial with Marvin and saw how much time the features saved me. The ability to upload my discussion questions and have Marvin take auto-notes against them is amazing. I also really like that my teammates can run queries on the data if they have follow-up questions. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

Nothing so far. It took me a bit to learn all of the ins and outs, but that's standard for any new tool. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

The primary one is a research repository. Secondardily, it's helping make the process of anaylzing and collecting qualitative research and feedback easier for me and my team. I'm a team of one, and I've found that Marvin has helped reduce the time it takes me to analyze qualitative feedback, meaning I can get important insight to my team quicker than before. Review collected by and hosted on G2.com.

MB
User Research Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

For my specific use case, Marvin is the ideal tool. I work for a company that develops niche software, which means we have a relatively small pool of customers available for interviews, tests and surveys.

It's crucial for us to centralize and effectively analyze all user feedback—from interviews, meetings, sales discussions, and CSM notes. Marvin excels at this, really outperforming every other tool we've tried.

The AI assistance is amazing, remarkably accurate and well-structured, ensuring no feedback gets lost among the various storage applications we used before.

AI is available in various places. What I particularly like is that I can take a lengthy explanation from a client, and AI condenses it into a short sentence, making it easier to navigate through the jungle of feedback.

Securing a consistent budget wasn't easy. Like in many companies, user research is the “forgotten child” that only gets attention when it pulls off something magical. But Marvin worked its charm—even my colleagues are curious now and use it to ask their own questions, and Marvin’s AI always comes back with answers that are smart, clear, and on point. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

Even the best tools have room for improvement:

- Limited integrations: Key tools like Productboard, Microsoft Forms, and Trello aren't yet supported

- Support page:Though the support team is responsive, the documentation needs better organization and more comprehensive coverage of features (That said, the tool is highly user-friendly and intuitive, so you don't need it as much)

- Siloed project structure: Would like have more cross-project analysis tools, such as canvas or Kanban boards, plus the ability to share notes between projects. But I think, the team is working on this. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

- Building a user research repository to consolidate all documents in various formats in one centralized location.

- Easily accessing past results on feedback, use cases, and personas, with features like quick interview analysis, accurate transcription, AI summaries, and tagging.

- Ultimately, enhancing the value of user research within our company. Review collected by and hosted on G2.com.

Andy B.
AB
Head of Product Design
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Marvin?

Honestly, Marvin has completely changed the way I do research. The transcription feature is a lifesaver—it’s fast, accurate, and even works with different languages, which is pretty impressive. I also love the AI search. I can just type in what I’m looking for, and boom—it pulls up the exact quotes or themes I need from my interviews. It’s so much faster than manually searching through transcripts.

The tagging and labeling tools are super intuitive and help me stay organized, even when I’m juggling multiple projects. And let me just say, being able to tie insights directly to video or audio clips is a game-changer—it makes building reports so much easier. Plus, it’s great that Marvin works with tools like Google Drive and Zoom, which makes integrating it into my workflow seamless. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

Okay, so Marvin isn’t perfect (what software is?). The transcription is usually spot on, but every now and then, I have to fix a few errors. I’ve also run into a few moments where the interface felt a bit clunky—it’s not always obvious where to find certain features. Oh, and I wish there were more integrations with tools like Slack or better functionality with Gong. For small teams like mine, the free plan is a bit limiting—we often need more interviews than it allows, but upgrading feels a bit pricey for how often we’d use it. Still, they seem to be working on improving these things, which is promising. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Marvin has seriously cut down the time I spend on analysis. Transcriptions and tagging used to take forever, but now they’re almost effortless. I also love how I can query past research quickly—like, I can figure out if I’ve already covered something before starting a new project. It’s saved me from duplicating work a few times!

Another thing is how it makes research more accessible to my team. I can share insights with everyone in a way that’s easy for them to understand, and that’s helped get more people involved in the process. Overall, Marvin has made me more efficient, more organized, and way less stressed when it comes to managing research projects. Review collected by and hosted on G2.com.

Jeanette F.
JF
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

I've used a few AI transcription tools in the past, and Marvin is far and beyond the best at capturing transcripts with accuracy - not to mention in languages beyond English. The notes function provides easy qualitative analysis of our team's interviews. The "Ask AI" function is also helpful in searching for specific quotes or evidence of themes across interviews. Marvin simplifies and expedites our qualitative analysis process, allowing us to generate compelling reports for our clients. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

There are some features that the product team has not yet finalized - e.g. allowing transcripts to be saved in a new language once they have been translated. That said, their team is very responsive and helpful in finding alternative solutions. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Through near perfect transcription, Marvin helps our interviewers stay present during interviews and not have to worry about taking notes. The notes function also allows us to seamlessly organize and analyze high-level takeaways across interviews. The primary benefit of Marvin in our company is increased efficiency in data analysis. Review collected by and hosted on G2.com.

Shannon M.
SM
UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

One of the features I love most is how easy it is to find insights using Marvin’s AI-powered search. It’s not just researchers who can benefit—anyone in the company can jump in and quickly get the information they need. Whether I’m looking at findings from years ago or comparing insights across different projects, it’s fast, accurate, and saves so much time. It’s made research feel accessible to everyone, which is a huge win for collaboration.

The observation rooms are another fantastic addition. They’ve made it so much easier to get people from different teams involved in the research process. Stakeholders are more engaged, and it’s exciting to see decisions being directly influenced by real user feedback. It feels like research is finally part of the conversation instead of being something that just sits in a folder somewhere.

I also have to give a shoutout to the Marvin support team. They’ve been amazing—super responsive, helpful, and always willing to listen to feedback. That kind of support makes such a difference, especially when you’re rolling out a new tool across a whole organization. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

The one area where I think Marvin could improve is integrations. I wish there were more options, such as integrations with Rally UXR, Slack, and better functionality with Gong (currently, it only works for people with Gong admin access). That said, they seem receptive to feedback and appear to be working on adding new integrations, which is promising. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Marvin UXR helps us solve two major challenges: creating a centralized repository of easily accessible insights, eliminating the need to dig through hours of clips for specific feedback, and improving research visibility across teams, ensuring that findings actively inform decisions. Review collected by and hosted on G2.com.

André S.
AS
Product manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

It summarizes the content of my recorded customer interviews for me. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

Their "Analyze" tool is good, but it's not intuitive to use. I wish I could ask it to analyze my recordings in its entirety and instead I need to do it through some "notes" that I don't know where they come from.

If I ask the AI to summarize and find insights for those notes, I do get good results, so I trust that the tool does its job but either I don't understand how to do it or it needs improving in that regard. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

It helps me analyze customer interviews I do. I can save the recordings, organize the feedback in one place and look for insights. It greatly helps reporting results. Review collected by and hosted on G2.com.

CF
Senior Lead User Experience Researcher
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Marvin?

What I like best about Marvin...

- the increased speed and efficiency in which I can conduct research

- the tool is easy to learn and get up to speed with

- the viewing room and how easy it is to share and bring stakeholders into projects

- the price.... it is a very good deal for the efficiency gains

- being able to create a research repository and form longitudinal insights across previous studies

- the Marvin team is amazing; Prayag, one of the founders, Ryan in sales, and Danny in support; their team is so accomodating, knowledgeable, and they are beyond helpful

- at each of the organizations I have worked for, I have introduced and managed many remote/digital user research tools in my career, and Marvin is hands down one of the most powerful tools I have came across in my 10 tens of experience

- integration with our current toolset and systems was easy

- I find myself wanting to use Marvin for anything research related

- the file tag system and how easy it is to organize topics, features, projects, etc.

- being able to invite Marvin to Zoom meetings and have him take notes, so I can give my undivided attention to participants during interviews

- the user experience is pretty good - I love being able to upload/create a discussion guide in Marvin and view, click, and record notes/insights/quotes that are timestamped and connected back to the questions on the discussion guide. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

I have have very few things that I dislike about Marvin - I'm actually struggling to think of anything but if I had to knit-pick...

- I am not sure that this is even a downside but with all AI tools you must ensure that you spend the time to "clean" your notes/data and ensure any notes/insights are captured correctly. Make sure to give yourself 10-30 minutes per session to clean/code/edit auto-generated notes, add file tags, and connect discussion guide questions to your notes.

- I wish viewers were able to have some of the note capturing features and add notes to any session being streamed/viewed directly from Marvin. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Marvin is helping us increase the speed in which we conduct research, while also helping us create a repository of user research insights.

This benefits us because we are able to increase the cadence and frequency in which we speak to customers and uncover insights; ultimately it helps us to fail or to learn faster through increasing the speed of our design/research processes. Review collected by and hosted on G2.com.

SA
Sr. UX Researcher
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Marvin?

Marvin acts as a true assistant for my work as a user researcher. Ever since I was introduced to it, I’ve used Marvin for every research project I’ve worked on. Its AI capabilities provide a fantastic starting point for analyzing research data. The reporting features are really solid, and I especially appreciate the ability to map quotes and clips directly to insights. Any researcher would know this is a boon. This feature alone saves me so much time during the analysis stage. Another thing I find super helpful is that I can prompt Marvin with just about anything—whether it’s to find quotes relevant to a particular insight or to guide the analysis process. Overall, it’s quite easy to implement, making it a seamless addition to my user research workflow, along with being a significant value to my research process. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

That being said, Marvin isn’t without its challenges. I’ve encountered some issues with the transcription feature, which can be a bit inaccurate at times and requires manual correction. Another thing to watch out for is that the AI doesn’t always fully understand the context provided in discussion guides. So, I’ve found that I need to be really careful and precise when putting up my guides on the platform to make sure the AI interprets it correctly while generating the summaries. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

One of the biggest problems it addresses is the time-consuming task of analyzing qualitative data. It helps me quickly map quotes and clips to insights, drastically reducing the time I spend on analysis. The AI capabilities also help me sift through large volumes of data to find relevant quotes, saving me from manual searching and ensuring that nothing important is overlooked. Overall, all of this is helping me decrease the time it takes to deliver my insights to teams, and taking them closer to users. Review collected by and hosted on G2.com.

Brandi C.
BC
UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

I love being able to use Marvin to query my research repository quickly and efficiently. The meeting transcription capabilities are pretty accurate, and my team loves the ability to easily insert video clips into our research reports. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

There are some minor "quality of life" improvements that I could see in Marvin's future, such as the ability to leave comments within research reports ("Insights"). Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Marvin saves my team time by providing nearly all of the tools that we need to conduct user research within a single platform. It allows us to record a wealth of notes and data points that we can easily organize, sort, and filter. Instead of accidentally duplicating work, we are able to use Marvin's AI feature to query previous data to determine whether a new research initiative is actually needed. Marvin also helps us to create more engaging reports with the simple method of inserting video clips, transcriptions, and direct quotes within our research reports. Review collected by and hosted on G2.com.

Ka S.
KS
Senior UX Researcher
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Marvin?

Marvin has become an essential tool in my research workflow. One of the most impressive features is the fast and nearly error-free transcription of interviews. I rarely have to make corrections, which saves valuable time and allows me to focus more on data analysis.

Another strong point is the ability to upload interview scripts directly into the platform. Questions become marked variables within the transcriptions, making the analysis process much more organized and efficient. This feature is incredibly useful for cross-referencing responses and identifying patterns.

The organization of participants, labels, and tags is also highly intuitive. Managing these elements within the platform makes the analysis process much simpler and more efficient, enabling easy and quick management of the collected data.

The generated insights are visually appealing, with various options for using quotes from the interviews. Whether through highlighted excerpts or colored text, Marvin offers flexibility to present data in a compelling way.

Last but not least, the integrated AI is a major advantage. The feature that helps me the most is the one that identifies participant quotes on specific topics, which is incredibly useful when synthesizing information and building coherent narratives.

Overall, Marvin has proven to be a powerful ally in my research, providing a more efficient and organized experience from transcription to final data analysis. Review collected by and hosted on G2.com.

What do you dislike about Marvin?

One downside I’ve encountered with Marvin is the need for extra caution when uploading your research script as a discussion guide. If you have identical questions, Marvin will treat them as a single question, even if you intend to analyze that question in two different contexts within the research. The best approach is to always differentiate the questions by adding a number or slightly altering the wording. Review collected by and hosted on G2.com.

What problems is Marvin solving and how is that benefiting you?

Marvin is helping me tackle some of the most time-consuming aspects of UX research, such as transcribing interviews and organizing large volumes of data. The tool’s fast, accurate transcription and intuitive organization features streamline the research process, allowing me to focus more on analysis and less on administrative tasks. Additionally, Marvin’s ability to differentiate questions and manage data effectively leads to more precise and actionable insights, which are crucial for driving product decisions.

Beyond efficiency, Marvin enhances the way I present and communicate findings. The AI-driven features make it easier to identify key quotes and themes, while the visually appealing presentation options elevate the impact of my reports. Despite the need for caution when setting up discussion guides, the overall benefits Marvin offers in terms of productivity, organization, and analysis far outweigh this minor drawback, making it an invaluable tool in my UX research toolkit. Review collected by and hosted on G2.com.