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Dotdigital Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Dotdigital Media

Dotdigital Demo - Marketing automation program builder
The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.
Dotdigital Demo - Drag and drop email builder
Create stunning emails in a flash with building blocks and pre-built templates.
Dotdigital Demo - Customer dashboard
The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.
Dotdigital Demo - SMS campaign builder
Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.
Dotdigital Demo - Single customer view
Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.
Dotdigital Demo - Opportunities dashboard
The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.
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Interactive Demo
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Dotdigital Reviews (1,180)

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Reviews

Dotdigital Reviews (1,180)

View 5 Video Reviews
4.4
1,180 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Dotdigital for its ease of use and intuitive interface, which simplifies email campaign creation and management. The platform's robust automation features and excellent customer support enhance the overall experience, making it a reliable choice for marketers. However, some users note that the reporting capabilities could be improved for better insights.

Pros & Cons

Generated from real user reviews
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Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
"Intuitive email marketing system with fantastic personalisation and automation capabilities"
What do you like best about Dotdigital?

Dotdigital has been easy to use and intuitive, yet offers complexity when needed. It is a straightforward platform, which is especially helpful when managing multiple brands within the system. Incorporating personalisation, dynamic content, and automations into our emails has been a smooth process, and the support team has made implementation even easier. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I don’t have many complaints about Dotdigital, but I do find the email editor a bit frustrating at times. The editor screen and the preview or test send can look quite different, which means we often have to rely on trial and error, especially when working with spacers and margins. The margin editor, in particular, feels awkward to use. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review. We appreciate it!

If you're running into issues with the editor, please feel free to reach out to our team at support@dotdigital.com and they'll be more than happy to assist you.

Regards,

Rob H

SP
Digital Marketing Assistant
Mid-Market (51-1000 emp.)
"Immediate help and guidance when needed - always a positive experience"
What do you like best about Dotdigital?

One of the best things about Dotdigital is the ease of use, everything is built for a positive and simple user experience. This is not to say that there are not numerous features that will allow you to elevate your email communications. You can make it as simple or complex as your business needs. Dotdigital ALWAYS provide a rapid response whether this is via our Customer Success Director, Amit or via the live chat on the platform. Further positive factors of Dotdigital is the ability to integrate with other platforms simply. Would recommend Dotdigital to anyone who is either a beginner or advanced in email communication etc. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I have not had any negative experiences with Dotdigital myself. Possibly, that Winston AI could be developed further to provide more tailored feedback dependent on industry etc. Or encourage reps to to have a more personable experience with clients throughout journey of working with them. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Shannon,

Thanks for the review.

We really appreciate it!

Regards,

Rob H

Chris W.
CW
Communications Lead
Enterprise (> 1000 emp.)
"A great mix of easy to use with great features!"
What do you like best about Dotdigital?

A great user experience - everything makes sense, and Dotdigital are continually tweaking the UX/UI so that it becomes easier and more intuitive to use all the time. I have used other email service providers and this is the most comprehensive and user-friendly one of them all. In particular, their automation tools have allowed us to deliver a more efficient, informative service to our customers and it's now a tool that I couldn't do my job without. I use it every day! The customer support is also really great - I can easily just live chat with someone knowledgeable, and they usually assist me there and then with solutions and ideas. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

It would be good to see some improvements to the email proofing tools. It would be good to have something that I can share with stakeholders that allows them to comment directly on a draft, like you can on a PDF, rather than them have to copy and paste text into documents or take screenshots or similar. That would speed workflows up quite a bit. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Chris,

Thanks for the review!

We really appreciate it.

Regards,

Rob H

KG
Marketing Manager
Automotive
Small-Business (50 or fewer emp.)
"Awesome All In One Platform!"
What do you like best about Dotdigital?

Dotdigital makes it easy to target and segment out our audience and send emails with their user-friendly drag-and-drop systems. It's a breeze to make templates and automate our emails all in place.

Their support team is one of the best and is quick to respond and solve issues. It's also great to be appointed a rep to meet with quarterly to go over issues, and upcoming changes, and be informed on what is happening at Dotdigital. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There aren't many downsides to Dotdigital. Setting up automated emails, updating them, and back-end items, can be cumbersome. Most likely due to how my predecessor set it up. it is something I would like to overhaul in the future, especially with the new Fres Revalence merger. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Krista,

Thanks for the review and kind words for our support team!

We really appreciate it.

Regards,

Rob H

Bethany W.
BW
"Personalized Engagement, but Reporting Needs Improvement"
What do you like best about Dotdigital?

I really like how we can create targeted emails based on the web pages the consumer has visited. This has helped create a personalized experience for all of our consumers. We're able to create tailored content for the user, learning more about their interests based on the pages they visit. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The reporting aspect could be improved, it's difficult to find total unsubscribe numbers and also dynamic panels would be improved if we can use preferences rather than just data fields. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Bethany,

Thanks for the review! We appreciate it.

Regards,

Rob H

Verified User in Non-Profit Organization Management
IN
Mid-Market (51-1000 emp.)
"Flexible Templates and Segmentation Make Dynamic, Personalized Campaigns Easy"
What do you like best about Dotdigital?

I like the functionality and flexibility of the templates, that it's easy to create dynamic and engaging campaigns for supporters and that the segment functionality enables easy personalisation and targetting. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

When using variable content it's complicated to send yourself test versions of the different variants. I've used other platforms that made this much easier. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review!

Please feel free to recommend the Dynamic content testing you mentioned on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

Verified User in Utilities
AU
Enterprise (> 1000 emp.)
"Great platform to fulfil customer communication needs"
What do you like best about Dotdigital?

The platform is easy to use and features a clear, intuitive interface that makes navigation straightforward. I appreciate being able to manage both email and SMS campaigns from a single location. There are also numerous integration options available, which adds to its versatility. Additionally, the customer support has been excellent. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I wish there were a way to view both one-off and automated email campaign templates together in a single location. Review collected by and hosted on G2.com.

Response from Darren Hockley of Dotdigital

Hey there!

Thanks for your review.

Regards

Darren H

Zara O.
ZO
Digital Channels Manager
Mid-Market (51-1000 emp.)
"Easiest platform I've used with great help and support"
What do you like best about Dotdigital?

The system’s layout is really easy to use, along with the drag and drop feature when building emails. I’ve also found both the knowledge hub and the live chat helpful whenever I’ve had questions or needed support. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Zara,

Thanks for the review! We appreciate it.

Regards,

Rob H

Verified User in Education Management
UE
Small-Business (50 or fewer emp.)
"Creative Freedom and User-Friendly, what is not to like?!"
What do you like best about Dotdigital?

I appreciate the wide range of tools and the flexibility that allow me to design truly exciting and creative campaigns. Additionally, I really like how user-friendly and straightforward the platform is to use. I also love how much support is available to me as a user, including the AI tools, the customer service help, as well as Dot Digital academy. i will be using this very frequently so these are definitely things to consider. while i was not involved in the process, it seems that this was an easy implementation and easily integrated with the current systems that my company uses. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

While I wouldn't say there's anything I truly dislike, my main concern is that I might not take full advantage of the platform because it offers so many features. Its extensive capabilities make me worry that I won't be able to use it to its fullest potential. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review! We appreciate it.

Regards,

Rob H

Goran J.
GJ
Customer Relationship Management Executive
"Intuitive UI with Room for Immediate Trigger Enhancements"
What do you like best about Dotdigital?

I like the intuitive UI of Dotdigital. It's quite easy to pick up, learn, and use. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I think Dotdigital could improve by adding instant behavior or triggered touch points that allow for sending contacts, emails, or entering programs instantly without needing to use an API or a form from the site. It would be better to have a non-enrollment, instant granular option in the programs that operates down to the minute or hour. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Goran,

Thanks for the review! We appreciate it.

Feel free to mention any product enhancements you'd like to see on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

Questions about Dotdigital? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Christophe C.
CC
Christophe Chateau Assoc CIPD
Last activity almost 6 years ago

What's the next big showstopping element or functionality element?

TH
Tony Hayer
Last activity almost 6 years ago

Can I have a loyalist dot digital trooper t shirt

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

9%

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Dotdigital Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Basic Reporting
Web Analytics
Landing Pages and Forms
Dynamic Content
A/B Testing
Data Quality Management
Segmentation
Online Behavior Tracking
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Dotdigital