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1,008 Dotdigital Reviews
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DD's ability to quickly create responsive emails is a big step-up for us since we moved from Mailchimp. Now we can finally reach our design goals without having to compromise the look and feel of our brand for a responsive friendly middle ground. I would also like to mention that the support is fantastic, the best I have come across. Review collected by and hosted on G2.com.
The user interface could be significantly improved. It looks somewhat dated and is often difficult to navigate. Modernise the user interface and experience and rule the market. Review collected by and hosted on G2.com.
Dotdigital is an excellent tool for Email Marketing. The user-friendly platform is easy to use with little experience saving time in creating email and also training staff. I love the drag-and-drop tools which make creating emails a breeze. The user-friendly interface makes it easy to create engaging email campaigns. Reporting is excellent and setting up the data feeds with our IT department was a breeze.
I cannot say enough on how great customer service is! Alyssa our Senior Customer Success Manager has consistently shown the utmost kindness and professionalism. She takes the time to meet with us monthly to review our data and has many suggestions for improving the health of our data and well as suggestions for increasing our ROI. Her advanced knowledge of the Dotdigital platform, has significantly enhanced our understanding and usage of the platform, particularly in the areas of reporting and automation. Alyssa also explains things on an understandable level. Making it easy to execute her suggestions. She is the best CSM I have ever worked with.
I also can’t say enough for Adrian, Digital Project Specialist, who has helped me set up a number of automated projects. On each project Adrian made things simple and was understandable and easy to collaborate with on projects. Had many helpful suggestions on the best way to set-up the automation programs to maximize results based on his experience. He explained every step and made certain, you understood the project. Review collected by and hosted on G2.com.
I do not dislike anything about Dotdigital. Review collected by and hosted on G2.com.
Dotdigital offers an intuitive and user-friendly drag-and-drop editor. I especially appreciate the level of control it provides over design elements such as borders and padding, along with the ability to optimise blocks specifically for desktop or mobile devices. This flexibility has been crucial for building visually appealing, responsive emails quickly and efficiently.
Dotdigital's segmentation tools make targeting the right audience easy and enable me to schedule multiple emails on the same day to different audience segments with confidence that they won't overlap.
Dotdigital’s reporting capabilities are another highlight. The analytics capabilities allow me to review the basics like open rate and click to open rate but also features more advanced options like heat mapping and specific click analysis. I also appreciate the ability to export reports into Excel for further data manipulations. Review collected by and hosted on G2.com.
There could be more email marketing templates and automation templates available out of the box. Review collected by and hosted on G2.com.
Really easy platform to use and train people to use. Customer support has always been fantastic and really helpful. Any way you decide to contact them you'll always get a response within a couple of hours, sometimes within the hour. Always really friendly and never had any issues arise. No problems with implementation, straightforward. My whole working day is based around Dotdigital so I am constantly on the platform. Intergration is also never an issue with us. Currently working on a project and it's been managed and intergrated well. Review collected by and hosted on G2.com.
Reporting side of things is good but feel we as a company are missing one tracked element, revenue. Would be really useful for us to have revenue as a filter when looking at campaign reports. Review collected by and hosted on G2.com.
Still in the early stages, but so far every touch point with Dotdigital has been professional, helpful and informative, so I love the customer service and training. In terms of the platform itself, so intuitive, so many possibilities and a great tool, backed up by amazing training, comprehensive training videos and extremely helpful on boarding team. Review collected by and hosted on G2.com.
I really don't have any dislikes! Dotdigital hasn't given me any problems, only solutions. Review collected by and hosted on G2.com.
The best thing about Dotdigital is that it is based in the UK. If I need support, I can get it instantly using their chat support tool. I can get a quick answer via their AI or choose to speak to a person. From using other ESPs in the past like MailChimp, getting support has not been instant because they aren't based in the UK.
Another thing I like about Dotdigital is their design and I can work in dark mode. The design is user-friendly and looks really good. There are some quite ugly ESPs out there but Dotdigital is really stylish and sleek. Review collected by and hosted on G2.com.
Little things like not being able to see a history of imports that are older than 30 days. They could also communicate their new items on the system in an area on the tool that gives a sort of "coming soon" pop up as sometimes I don't get to see these updates via email and one day, I'll go to use the tool and a bunch of things has changed. Review collected by and hosted on G2.com.
The process of creating newsletters and e-shots for multiple brands is easy - you can set templates which is handy, and send tests to any relevent people within the team to sign off on. Having the form function is incredibly helpful too for running competitions and we have even set up a sandbox account to run replies from an automated system on one of our websites. Training new staff on the platform is easy. Customer support are there to help if needed, to help with integration and implementation. There's still much more we've not utilised with Dotdigital and the team look forward to discovering what else is possible next year as we renew our contract. Review collected by and hosted on G2.com.
Invoicing can be a little unclear sometimes. Curating lists/segments is not the easiest but we hope to work with the Dotdigital team on that next year to get a better structure in place. Emails are simple, can't do anything too complex and would like the option of a few extra features to work with. Review collected by and hosted on G2.com.
Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, reporting metrics and support + training functions. The support team are always happy to chat and offer advice which is really helpful. Review collected by and hosted on G2.com.
Sometimes the reporting figures are skewed by bot activity - if you deepdive into the clicks reports for example, it's really easy to identify bots, but this isn't reflected in the dashboards - perhaps an issue AI will be able to fix someday! Review collected by and hosted on G2.com.
The platform is awash with so many wonderful features to make customer strategy and planning easy with its segmentation and opportunities dashboard. Campaign implementation is made straightforward with the templates, flows and AI widget, whilst the dashboard gives a broad view of performance. We've yet to hit a ceiling with our expectations! Review collected by and hosted on G2.com.
Onboarding lacked project management - milestones and dates to keep things on track..... Review collected by and hosted on G2.com.
Dot Digital is designed for marketers from varying level of experience, as its intuitive design encourages junior marketers to develop their skills, and senior marketers to experiment and propel sales. Users can drag and drop blocks to easily build assets and text, and duplicate efforts to minimise build times for crucial CRM efforts. Review collected by and hosted on G2.com.
I would like to see a greater varierty of custom building blocks like countdown clocks and coupon codes to help drive sales efforts. Dot Digital is not designed for larger scale email efforts as it has limits of nodes within programs but is perfect for small to mid-sized databases. Review collected by and hosted on G2.com.