Dotdigital Features
What are the features of Dotdigital?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
Lead Management
- Data Quality Management
- Segmentation
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
- Web Analytics
- ROI Analytics
Top Rated Dotdigital Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Dotdigital Categories on G2
Filter for Features
Integration
Data Import & Export Tools | Based on 287 Dotdigital reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 82% (Based on 287 reviews) | |
Integration APIs | Based on 276 Dotdigital reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 79% (Based on 276 reviews) | |
Breadth of Partner Applications | Based on 242 Dotdigital reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 75% (Based on 242 reviews) |
Platform
Customization | Based on 280 Dotdigital reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 80% (Based on 280 reviews) | |
Workflow Capability | Based on 242 Dotdigital reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 81% (Based on 242 reviews) | |
User, Role, and Access Management | Based on 292 Dotdigital reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 86% (Based on 292 reviews) | |
Internationalization | Based on 208 Dotdigital reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 75% (Based on 208 reviews) | |
Sandbox / Test Environments | Based on 237 Dotdigital reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 76% (Based on 237 reviews) | |
Performance and Reliability | Based on 279 Dotdigital reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 279 reviews) | |
Output Document Generation | Based on 214 Dotdigital reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 77% (Based on 214 reviews) | |
Custom Tracking Domain | Ability to define a custom domain from which emails are sent. 99 reviewers of Dotdigital have provided feedback on this feature. | 78% (Based on 99 reviews) | |
Multiple Domains | Able to send emails from multiple domains. 99 reviewers of Dotdigital have provided feedback on this feature. | 79% (Based on 99 reviews) | |
Dedicated IP | See feature definition | As reported in 90 Dotdigital reviews. Ability to use a dedicated IP for deliverability. | 75% (Based on 90 reviews) |
Documentation | As reported in 98 Dotdigital reviews. Availability and quality of documentation for API, code library, implementation, and set up. | 79% (Based on 98 reviews) | |
Sender Reputation Management | Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. This feature was mentioned in 108 Dotdigital reviews. | 81% (Based on 108 reviews) | |
Tracking & Reporting | As reported in 112 Dotdigital reviews. Tracks emails sent and delivery rates and compiles them into standard reports. | 83% (Based on 112 reviews) | |
Enterprise Scalability | Provides features and infrastructure to allow scaling for large organizations. 91 reviewers of Dotdigital have provided feedback on this feature. | 76% (Based on 91 reviews) | |
Performance and Reliability | Based on 112 Dotdigital reviews. Emails are consistently received and software performs reliably. | 87% (Based on 112 reviews) | |
Optimization | Based on 93 Dotdigital reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices. | 84% (Based on 93 reviews) | |
Integrations - Mobile Marketing | Based on 82 Dotdigital reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 83% (Based on 82 reviews) | |
Internationalization | Based on 78 Dotdigital reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns. | 83% (Based on 78 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 474 Dotdigital reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 89% (Based on 474 reviews) | |
Sending Outbound Emails | Based on 465 Dotdigital reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 91% (Based on 465 reviews) | |
Manage Email Deliverability | Based on 457 Dotdigital reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 88% (Based on 457 reviews) | |
Automated Email Responses | Based on 430 Dotdigital reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 85% (Based on 430 reviews) |
Online Marketing
Landing Pages and Forms | Based on 381 Dotdigital reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 80% (Based on 381 reviews) | |
Dynamic Content | Based on 416 Dotdigital reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 82% (Based on 416 reviews) | |
A/B Testing | Based on 411 Dotdigital reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 83% (Based on 411 reviews) | |
Mobile Optimized | Based on 427 Dotdigital reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 83% (Based on 427 reviews) | |
Search Tracking and Optimization | As reported in 337 Dotdigital reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 78% (Based on 337 reviews) |
Lead Management
Marketing Lead Database | Based on 313 Dotdigital reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 81% (Based on 313 reviews) | |
Data Quality Management | Based on 347 Dotdigital reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 82% (Based on 347 reviews) | |
Segmentation | Based on 424 Dotdigital reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 424 reviews) | |
Lead Scoring and Grading | Based on 290 Dotdigital reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 78% (Based on 290 reviews) | |
Lead Nurturing | Based on 299 Dotdigital reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 79% (Based on 299 reviews) | |
Online Behavior Tracking | Based on 323 Dotdigital reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 79% (Based on 323 reviews) | |
Automated Alerts and Tasks | Based on 294 Dotdigital reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 78% (Based on 294 reviews) | |
CRM Lead Integration | Based on 308 Dotdigital reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 79% (Based on 308 reviews) |
Campaign Management
Program Management | See feature definition | Based on 379 Dotdigital reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 84% (Based on 379 reviews) |
Event / Webinar Marketing | Based on 302 Dotdigital reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 81% (Based on 302 reviews) | |
Calendaring | Based on 270 Dotdigital reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 76% (Based on 270 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 263 reviewers of Dotdigital have provided feedback on this feature. | 75% (Based on 263 reviews) |
Social
Social Listening | As reported in 248 Dotdigital reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | 70% (Based on 248 reviews) | |
Social Sharing | Based on 266 Dotdigital reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 74% (Based on 266 reviews) | |
Social Campaigns | Based on 261 Dotdigital reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 72% (Based on 261 reviews) | |
Social Media Engagement | Based on 251 Dotdigital reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 73% (Based on 251 reviews) | |
Social Media Advertising | Based on 243 Dotdigital reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | 71% (Based on 243 reviews) |
Reporting & Analytics
Basic Reporting | Based on 438 Dotdigital reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 84% (Based on 438 reviews) | |
Web Analytics | Based on 355 Dotdigital reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 81% (Based on 355 reviews) | |
ROI Analytics | Based on 327 Dotdigital reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 78% (Based on 327 reviews) | |
Revenue Analytics | Based on 307 Dotdigital reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 76% (Based on 307 reviews) | |
SEO / Keyword Analytics | Based on 274 Dotdigital reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 74% (Based on 274 reviews) |
Administration
Template Creation | Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates. This feature was mentioned in 123 Dotdigital reviews. | 84% (Based on 123 reviews) | |
Preset Template Availability | Quantity and quality of preset email templates for administrators to construct their own emails. 112 reviewers of Dotdigital have provided feedback on this feature. | 78% (Based on 112 reviews) | |
Custom Unsubscribe | Able to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 118 Dotdigital reviews. | 77% (Based on 118 reviews) | |
Email Segmentation | See feature definition | As reported in 118 Dotdigital reviews. Able to segment transactional emails based on their purpose. | 87% (Based on 118 reviews) |
Notifications | Alerts administrator whenever a pre-set event occurs. This feature was mentioned in 103 Dotdigital reviews. | 77% (Based on 103 reviews) |
Integrations
Webhooks | See feature definition | As reported in 85 Dotdigital reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.) | 72% (Based on 85 reviews) |
Event Tracking API | As reported in 86 Dotdigital reviews. API used to track the status of emails. | 71% (Based on 86 reviews) | |
Mail Send API | API used to send emails (e.g. Web API, SMTP API) 92 reviewers of Dotdigital have provided feedback on this feature. | 75% (Based on 92 reviews) | |
Spam Filter Testing | Testing to ensure emails do not go to recipient's spam folder. 96 reviewers of Dotdigital have provided feedback on this feature. | 76% (Based on 96 reviews) | |
E-Commerce Integration | As reported in 48 Dotdigital reviews. Integrates with e-commerce platforms. | 75% (Based on 48 reviews) | |
Email Marketing Integration | Integrates with email marketing providers to share captured lead data. 53 reviewers of Dotdigital have provided feedback on this feature. | 85% (Based on 53 reviews) | |
Domain Integration | Allows companies to connect landing pages to their existing domain. This feature was mentioned in 50 Dotdigital reviews. | 79% (Based on 50 reviews) |
Analysis
Application Attribution | Based on 80 Dotdigital reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it. | 82% (Based on 80 reviews) | |
Campaign Analysis | As reported in 94 Dotdigital reviews. Measures impact and effectiveness of mobile marketing campaigns. | 86% (Based on 94 reviews) | |
Uninstall Tracking | Based on 78 Dotdigital reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights. | 79% (Based on 78 reviews) | |
Custom Dashboards | Based on 80 Dotdigital reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs. | 80% (Based on 80 reviews) |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. 80 reviewers of Dotdigital have provided feedback on this feature. | 83% (Based on 80 reviews) | |
Push Notifications | Based on 75 Dotdigital reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 77% (Based on 75 reviews) | |
Bulk SMS | Provides templates for mass mobile messaging campaigns This feature was mentioned in 77 Dotdigital reviews. | 79% (Based on 77 reviews) | |
Two-Way Text Messaging | Based on 73 Dotdigital reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 76% (Based on 73 reviews) | |
Email Campaigns | Based on 100 Dotdigital reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns. | 91% (Based on 100 reviews) | |
Audience Segmentation | Based on 93 Dotdigital reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties. | 88% (Based on 93 reviews) | |
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data |
Engagement
Coupons and Promotions | Based on 74 Dotdigital reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users. | 78% (Based on 74 reviews) |
Diagnosis
IP Address | IP address quality analysis. This feature was mentioned in 205 Dotdigital reviews. | 78% (Based on 205 reviews) | |
Domains | Sending domain quality analysis. 211 reviewers of Dotdigital have provided feedback on this feature. | 78% (Based on 211 reviews) | |
Content | Email content analysis. 236 reviewers of Dotdigital have provided feedback on this feature. | 83% (Based on 236 reviews) | |
Policy Compliance | Based on 208 Dotdigital reviews. Determing email and domain compliance with policies such as DMARC. | 82% (Based on 208 reviews) |
Tracking
Open Rate | As reported in 255 Dotdigital reviews. Tracking open rate across recipients. | 86% (Based on 255 reviews) |
Reporting
Campaign Performance | As reported in 251 Dotdigital reviews. Measuring overall campaign performance across recipients. | 86% (Based on 251 reviews) | |
Domain Reputation | As reported in 234 Dotdigital reviews. Measuring overall reputation related to specific sending domains. | 83% (Based on 234 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions | Not enough data | |
Audience Insights | Report on audience demographics and engagement | Not enough data |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. | Not enough data | |
Customer Profiles | Allows users to build and analyze customer profiles. | Not enough data |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. | Not enough data | |
Contextual Targeting | Presents messaging depending on customer context. | Not enough data |
Triggered Content
Triggered Emails | Emails triggered by customer activity or behavior. | Not enough data | |
Triggered Messages | Messages triggered by customer activity or behavior. | Not enough data |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. | Not enough data | |
Personalized Discounts | Calculates and presents customized discounts. | Not enough data | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. | Not enough data |
Templates
Text and Themes | Based on 221 Dotdigital reviews. Allow users to edit text and themes on email templates | 80% (Based on 221 reviews) | |
Proofing | Offer email proofing capabilities 197 reviewers of Dotdigital have provided feedback on this feature. | 79% (Based on 197 reviews) | |
Mobile Responsive | Provide mobile responsive email templates This feature was mentioned in 220 Dotdigital reviews. | 83% (Based on 220 reviews) |
Edit
Pre-Made | Offer pre-made email templates This feature was mentioned in 195 Dotdigital reviews. | 76% (Based on 195 reviews) | |
Build | Allow users to create their own email templates This feature was mentioned in 228 Dotdigital reviews. | 87% (Based on 228 reviews) | |
HTML | Use drag-and-drop HTML editing to create email templates This feature was mentioned in 215 Dotdigital reviews. | 83% (Based on 215 reviews) |
Logistics
Analytics | As reported in 235 Dotdigital reviews. Provide analytics reporting so that users can see how their campaigns perform | 83% (Based on 235 reviews) | |
Issues | Based on 199 Dotdigital reviews. Allow for users to identify potential issues that would stop their emails from sending | 76% (Based on 199 reviews) | |
Integrations | Based on 209 Dotdigital reviews. Integrate with email software or email marketing and marketing automation platforms | 80% (Based on 209 reviews) | |
Shareable Link | Ability to share email templates via a link to collect feedback on the created emails easily This feature was mentioned in 205 Dotdigital reviews. | 81% (Based on 205 reviews) |
Text Messaging
Bulk SMS | As reported in 40 Dotdigital reviews. Enables users to send mass text message campaigns | 86% (Based on 40 reviews) | |
Text Scheduler | Provides the ability to schedule single or bulk text messages to recipients on a specific date and time 40 reviewers of Dotdigital have provided feedback on this feature. | 82% (Based on 40 reviews) | |
Automatic Replies | Provides automatic text message replies to recipients This feature was mentioned in 38 Dotdigital reviews. | 79% (Based on 38 reviews) | |
Automatic URL Shortening | Provides automatic URL shortening to use less characters via text 39 reviewers of Dotdigital have provided feedback on this feature. | 80% (Based on 39 reviews) | |
MMS Marketing | Sends out multimedia via text messages, such as coupons, pictures, and audio 34 reviewers of Dotdigital have provided feedback on this feature. | 72% (Based on 34 reviews) | |
Personalization | Offers features for personalizing text messages based on customer information or past behavior 41 reviewers of Dotdigital have provided feedback on this feature. | 85% (Based on 41 reviews) | |
Transactional SMS | Based on 37 Dotdigital reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages | 80% (Based on 37 reviews) |
Data Sourcing
Data Enrichment | Uses external data sources to improve customer profiles. This feature was mentioned in 62 Dotdigital reviews. | 78% (Based on 62 reviews) | |
Expandability | As reported in 61 Dotdigital reviews. Can be updated to accept new sources and types of data. | 80% (Based on 61 reviews) | |
Content Marketing | Can act as a content marketing platform. This feature was mentioned in 59 Dotdigital reviews. | 82% (Based on 59 reviews) | |
Multiple Devices | Can engage with customers across any device with a consistent message. This feature was mentioned in 65 Dotdigital reviews. | 82% (Based on 65 reviews) |
Intelligence
Marketing Metrics | Provides analysis of marketing program ROI and efficiency. This feature was mentioned in 61 Dotdigital reviews. | 84% (Based on 61 reviews) | |
Predictive Modeling | Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. 55 reviewers of Dotdigital have provided feedback on this feature. | 76% (Based on 55 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. 55 reviewers of Dotdigital have provided feedback on this feature. | 75% (Based on 55 reviews) |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions | Not enough data | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 96 reviewers of Dotdigital have provided feedback on this feature. | 87% (Based on 96 reviews) | |
Journey Optimization | Based on 92 Dotdigital reviews. Automates the testing and optimization of customer-facing messaging and campaigns. | 86% (Based on 92 reviews) |
Platform Data
Journey Reporting | Based on 97 Dotdigital reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 82% (Based on 97 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 87 Dotdigital reviews. | 78% (Based on 87 reviews) | |
Dashboards | Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 100 Dotdigital reviews. | 83% (Based on 100 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 90 Dotdigital reviews. | 81% (Based on 90 reviews) |
Platform Additional Functionality
Journey Mapping | Based on 50 Dotdigital reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 85% (Based on 50 reviews) | |
Integrations | As reported in 91 Dotdigital reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 81% (Based on 91 reviews) | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. 84 reviewers of Dotdigital have provided feedback on this feature. | 79% (Based on 84 reviews) |
Functionality
Ease Of Integration | As reported in 182 Dotdigital reviews. Empowers developers to intuitively integrate cloud communications functionality for their applications. | 80% (Based on 182 reviews) | |
API Call Speed | Grants high speed API calls for fast communications. 160 reviewers of Dotdigital have provided feedback on this feature. | 79% (Based on 160 reviews) | |
Communication Varieties | Based on 164 Dotdigital reviews. Enables a wide variety of communication types such as SMS, voice, video, etc. | 79% (Based on 164 reviews) |
Support
Documentation | As reported in 180 Dotdigital reviews. Provides clear, effective documentation for API integrations. | 80% (Based on 180 reviews) | |
Community Support | Provides public user forums for support questions and help. This feature was mentioned in 172 Dotdigital reviews. | 84% (Based on 172 reviews) | |
Professional Support | Connects users with professional support teams to troubleshoot and finetune integrations. This feature was mentioned in 190 Dotdigital reviews. | 88% (Based on 190 reviews) |
SMS Platform
Reporting | As reported in 39 Dotdigital reviews. Provides pre-built or customizable performance reports | 77% (Based on 39 reviews) | |
Automation | As reported in 39 Dotdigital reviews. Automates tasks and features for added convenience | 85% (Based on 39 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 32 Dotdigital reviews. | 74% (Based on 32 reviews) | |
Short Codes | Based on 33 Dotdigital reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns | 79% (Based on 33 reviews) | |
API Integration | Based on 36 Dotdigital reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API | 85% (Based on 36 reviews) |
Page Customization
Drag and Drop | Allows users to drag and drop items and content to customize their site's look. This feature was mentioned in 67 Dotdigital reviews. | 89% (Based on 67 reviews) | |
Templates | Based on 62 Dotdigital reviews. Provides ready-made templates for simplified landing page creation. | 83% (Based on 62 reviews) | |
Advanced Customization | Allows users to edit a page's HTML or CSS code, or add custom code. This feature was mentioned in 58 Dotdigital reviews. | 83% (Based on 58 reviews) | |
Content Library | Allows users to upload and manage content such as photos, videos, and audio. This feature was mentioned in 41 Dotdigital reviews. | 82% (Based on 41 reviews) |
Page Optimization
Mobile Responsive | Based on 58 Dotdigital reviews. Creates mobile responsive pages for optimized viewing on mobile devices. | 85% (Based on 58 reviews) | |
Web Analytics | Gives users insight into unique pageviews, conversions, visitor location and device type, etc. This feature was mentioned in 51 Dotdigital reviews. | 81% (Based on 51 reviews) | |
SEO | Optimizes content to increase search engine result rankings. This feature was mentioned in 45 Dotdigital reviews. | 73% (Based on 45 reviews) |
Generative AI
AI Text Generation | Based on 152 Dotdigital reviews. Allows users to generate text based on a text prompt. | 72% (Based on 152 reviews) | |
AI Text Summarization | Condenses long documents or text into a brief summary. This feature was mentioned in 148 Dotdigital reviews. | 70% (Based on 148 reviews) | |
AI Text Generation | Allows users to generate text based on a text prompt. 39 reviewers of Dotdigital have provided feedback on this feature. | 72% (Based on 39 reviews) |