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Dotdigital Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Dotdigital Media

Dotdigital Demo - Marketing automation program builder
The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.
Dotdigital Demo - Drag and drop email builder
Create stunning emails in a flash with building blocks and pre-built templates.
Dotdigital Demo - Customer dashboard
The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.
Dotdigital Demo - SMS campaign builder
Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.
Dotdigital Demo - Single customer view
Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.
Dotdigital Demo - Opportunities dashboard
The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.
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Interactive Demo
Try an interactive demo created by the software seller (right here on G2).
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Dotdigital Reviews (1,181)

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Reviews

Dotdigital Reviews (1,181)

View 5 Video Reviews
4.4
1,181 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Dotdigital for its ease of use and intuitive interface, which simplifies email campaign creation and management. The platform's robust automation features and excellent customer support enhance the overall experience, making it a reliable choice for marketers. However, some users note that the reporting capabilities could be improved for better insights.

Pros & Cons

Generated from real user reviews
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Ray B.
RB
Managing Director
"Quick and easy email campaigns with Dotdigital"
What do you like best about Dotdigital?

I like how Dotdigital makes it quick and easy to send emails to multiple lists, which is great for managing my email newsletters. The easy interface is another plus, making navigation straightforward. The email templates are also easy to use, which I find valuable for creating emails efficiently. Overall, the quick and easy features stand out as they enhance my experience with Dotdigital. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Some things like the Custom From Domain could be easier to set-up. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Ray,

Thanks for the review! We appreciate it.

Regards,

Rob H

Sonia .
S
"Streamlines Member Communication with Powerful Analytics"
What do you like best about Dotdigital?

I like the analytical tools that are available, as they allow us to track opens and clicks effectively. The AI tools, particularly the send time optimization, are something we use as they help improve our open and click-through rates. The initial setup of Dotdigital was easy, and it integrates smoothly with our CRM, which is Dynamics 365. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There isn't anything that comes to mind Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hi Sonia,

Thanks for the review! We appreciate it.

Regards,

Rob H

SM
Head of Insights & Analytics
Hospitality
Mid-Market (51-1000 emp.)
"Dotdigital - Great system, Easy to use and lots of features"
What do you like best about Dotdigital?

Started using Dotdigital in Jan 2025 after a successful tendering process, great onboarding team and plenty of ongoing support as we ramp up our efforts to integrate our bookings data into the system. System is easy to understand and use and training videos were great and support team on hand to help if you come stuck with anything. We have been sending comms using Dotdigital for almost 6 months now and users are pleased with ease of creating emails and the reporting is good.

Particularly a fan of the automated programs (workflows) that either come pre defined or can be created from scratch, we have ones that create look-a-like audiences in Facebook and Google Ads as well developed advanced welcome and reengagement programmes.

Would definitely recommend Dotdigital to other businesses. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Dotdigital uses a language called liquid markup to help show values from orders / abandoned baskets etc and this take a bit of time to get used too and whilst the help system provides syntax and some examples for any complicated data requests you are likely to need their specialist help via service credits and these cost money. It would be great if the support team helped out on these requests for free (as you would be getting more out of the system) Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Simon,

Thanks for the review! We really appreciate your feedback.

To touch on the support of Liquid script. Unfortunately, our support team can't advise you or assist you with custom code. As the liquid script is almost entirely custom-built, this limits the support our team can provide.

Regards,

Rob H

JM
Trade Marketing Manager
Small-Business (50 or fewer emp.)
"The platform is fantastic, so many possibilities for marketing & automation!"
What do you like best about Dotdigital?

DotDigital is a platform that feels limitless, there is so much you can do with this platform to ensure a comprehensive lifecycle experience for online customers. It's feature packed and supported by a very friendly and credible team! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Unsure at this stage, have yet to find any downsides. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey John,

Thanks for the review!

We really appreciate it.

Regards,

Rob H

Verified User in Non-Profit Organization Management
AN
Mid-Market (51-1000 emp.)
"Easy-to-Use Email Platform with a Helpful Account Manager"
What do you like best about Dotdigital?

The ease of use of the email platform and our helpful account manager, Maica. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The fact gamification functionality involves a third party; we can't remove the opening sentence of the newsletter from appearing in our banner. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review! We appreciate it.

You're able to include a preheader in your email campaigns, so it can be customisable for each campaign, allowing you to have the text you want in the preview. We have information on this here: https://support.dotdigital.com/en/articles/8198871-create-an-invisible-preheader-for-a-campaign

Regards,

Rob H

Saskia N.
SN
Strategic Communications Officer
"User-Friendly with Effective Reporting"
What do you like best about Dotdigital?

I like that Dotdigital is easy to use with a clear interface. It's also great at giving reports. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I feel Dotdigital could improve by providing more insight into customer data, like showing specific ways people open emails and how long they spend on them. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Saskia,

Thanks for the review! We appreciate it.

Regards,

Rob H

Charlotte W.
CW
Marketing Communications Specialist
Enterprise (> 1000 emp.)
"Really useful for marketing campaigns"
What do you like best about Dotdigital?

I think the best thing is the ease of building comms. I really like how simple it is to build templates and create really effective comms. The test send option and analytics are brilliant. Customer support are fabulous and always ensure they solve your issue. I use DotDigital every day and it has really improved engagement with my comms. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I think some of the sending features are a bit difficult to understand. I may need to spend more time on this, but some features are less user friendly, like automated sends. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Charlotte,

Thanks for the review! We appreciate it.

If you've got any questions around sending campaigns, feel free to reach out to our support team at support@dotdigital.com

Regards,

Rob H

SB
Senior Digital Marketing Executive
Mid-Market (51-1000 emp.)
"Really understand business needs"
What do you like best about Dotdigital?

Our success manager Sean is THE BEST and meeting him finally face to face last week was superb. The system overall is really good and even in our "offline" way of working the reporting works. Not really keen on the AI bot on the chat - but when I eventually get to a human they are FAB!!! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There appears to be no functionality to do "service" style emails that need to work across our business and this is a rather major floor. There are some of our contacts who need to be contacted regardless of if they have opted out of "marketing" emails. Would be interested to see if there was a way around this. As this is causing big issues right now. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Sara,

Thanks for your review! We really appreciate it.

I would like to mention that we have lots of customers using the platform for their service emails successfully. Please reach out to your customer success manager or our support team at support@dotdigital.com to find out more information on this.

Regards,

Rob H

Satu V.
SV
Marketing Manager | Ecommerce B2B & B2C
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Fresh Relevant Website Personalization with a Fast-Responding Team"
What do you like best about Dotdigital?

Fresh relevance website personification and small team that responds fast Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

A bit on the more expensive side of providers for email Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Satu,

Thanks for the review! We appreciate it.

Regards,

Rob H

JA
Marketing Executive
Mid-Market (51-1000 emp.)
"A great email service provider - thoroughly recommend"
What do you like best about Dotdigital?

I think Dot Digital is a great platform, I have used it across 2 jobs over the last 5 years or so and always found it to be leading ESP. I really enjoy how easy the email builder is to use, creating automations and segments is also really easy and effective.

I think the integrations you can make are also great, we recently started using a parent and child account to work with two sister brands and found it really easy to set up, especially with our account manager now on hand to help with any issues.

We use Dot Digital every day and have never have serious issues, I have been able to show less experienced colleagues how to use the paltform and get the up to speed very quickly Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

We have never had any issues with Dot Digital as a platform, we did have a period of 1-2 years where we didnt have an account manager. I believe a period of change at Dot Digital caused this to happen but since it was picked up around Christmas it has been a perfect experience, with our account manager on hand at every turn to help us Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey James,

Thanks for the review! We really appreciate it.

Regards,

Rob H

Questions about Dotdigital? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

TH
Tony Hayer
Last activity almost 6 years ago

Can I have a loyalist dot digital trooper t shirt

Christophe C.
CC
Christophe Chateau Assoc CIPD
Last activity almost 6 years ago

What's the next big showstopping element or functionality element?

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

12 months

Average Discount

9%

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Dotdigital Features
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Basic Reporting
Web Analytics
Landing Pages and Forms
Dynamic Content
A/B Testing
Data Quality Management
Segmentation
Online Behavior Tracking
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Dotdigital