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Dotdigital Reviews & Product Details

HP
Marketing Apprentice
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dotdigital?

Dotmailer is so easy to use, a newb like me can create professional looking campaigns without breaking a sweat. Whenever I find something isn't working or I can't quite get something how I want, the support team is always ready to help and always manage to fix the issues! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Apart from a few features I feel they should add there's not a lot you can dislike because with dotmailer, you get what you came for, cheap and easy E-shot campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Dotdigital:

I certainly recommend dotMailer if you're looking to save money Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Before using Dotmailer I had to hire someone to create our E-Shots, now it's all done internally it's saved us money and time. Review collected by and hosted on G2.com.

Dotdigital Overview

What is Dotdigital?

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more. Trusted by over 4,000 brands across ecommerce, retail, not-for-profit, education, financial services, and other sectors, Dotdigital enables marketers across the globe. Headquartered in London and established in 1999, Dotdigital is focused on building trusted, connected, and future-proofed solutions that empower customer-obsessed businesses. Learn more at dotdigital.com.

Dotdigital Details
Product Website
Languages Supported
German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,403 Twitter followers
LinkedIn® Page
www.linkedin.com
425 employees on LinkedIn®
Phone
1-212-971-9408
Description

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.


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Overview Provided by:

Recent Dotdigital Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use Platform with great support"
DotDigital is a easy-to-use platform, for both email and SMS campaigns, including automation journeys. Our account manager Jay is fantastic, as is ...
NV
Nickyta V.Mid-Market (51-1000 emp.)
5.0 out of 5
"overall good, seamless experience - makes a marketeer's life easy"
Dotdigital is a very intuitive platform - really easy to use and navigate. The interface and UI makes it a platform that's helps to get the job don...
Matt B.
MB
Matt B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Tom has been very helpful"
Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently go...
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Dotdigital Media

Dotdigital Demo - Marketing automation program builder
The program builder features nodes - actions, delays, decisions and end points - linked with connectors, enabling you to create automated marketing workflows. Enrolled contacts make their way through your program based on the rules you've specified.
Dotdigital Demo - Drag and drop email builder
Create stunning emails in a flash with building blocks and pre-built templates.
Dotdigital Demo - Customer dashboard
The customer dashboard shows an interactive visualization of your customers (grouped by RFM persona) and a table showing revenue by persona.
Dotdigital Demo - SMS campaign builder
Make direct and immediate connections with SMS marketing. SMS engagement is growing with click-through rates increasing by over 300% in recent years. With Dotdigital, you can access the ever-growing benefits of SMS marketing to over 200 countries.
Dotdigital Demo - Single customer view
Know who your customers are, their interests, and what drives them. The single customer view brings together all the up-to-date, actionable and real-time data you have on a customer and lets you instantly access it in one single location.
Dotdigital Demo - Opportunities dashboard
The Opportunities dashboard gives you a real-time view of your contacts based on customer persona and their engagement level. From this, we create opportunity groups ranging from Most engaged champions to Lightly engaged non-customers.
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Video Reviews

1,002 out of 1,003 Total Reviews for Dotdigital

4.3 out of 5
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1,002 out of 1,003 Total Reviews for Dotdigital
4.3 out of 5
1,002 out of 1,003 Total Reviews for Dotdigital
4.3 out of 5

Dotdigital Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for DotdigitalQuestion

Time to Implement
<1 day
>12 months
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48+ months
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NV
Marketing Campaign Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dotdigital is a very intuitive platform - really easy to use and navigate. The interface and UI makes it a platform that's helps to get the job done. I uses this platform almost daily.

The AI function really helps to make content development more efficient and speedy.

Uploading lists is a really simple and quick process.

Form set up is also very easy - helps to make a busy marketeers life easy.

Customer support is very good we always get a prompt response from Jay Jones in a timely manner.

Reporting is also very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The email nurture section is a little tricky. It's a new aspect to our team. maybe needs to be used more to grow confidence in using this feature.

However the training we had was good - explained in an easy to digest way.

I'd like to understand more aspects of the integration to our CRM. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Helps to push out external email communications to groups of existing and prospect customers.

Helps to build campaign specific forms and triggered emails. Review collected by and hosted on G2.com.

Matt B.
MB
Email Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

The ability to transfer programs and emails easily from one account to child accounts is a much-needed feature, and I'm surprised it's one that has been overlooked in the past. Review collected by and hosted on G2.com.

SF
Digital Engagement Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Customer service - they have an amazing AI bot called Winston who answers the majority of my questions / points me to the help articles I need. If the bot can't answer it then a human is there to help within a couple of minutes. My account manager - Sean - is really helpful with more complicated questions and they've even arranged calls for our dev with their technical team over complicated coding questions.

Easy and intuitive platform - Dotdigital is a really in-depth platform with the option to do pretty much anything you could want from an ESP but it's built in such a way that you can usually figure things out and don't have to read loads of help articles / have training to be able to send an email. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Pricing and lots of extra costs - we have a monthly plan which appears to include lots of functionality however when you delve into the detail there are hidden costs ie. renting keywords to send SMS even though the plan includes SMS. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

You can simple send one off emails or build complicated automations, landing pages and SMS all within the same platform. It meets all our requirements as an organisation and allows us to send comms to our audiences all from one platform. Review collected by and hosted on G2.com.

Jenna W.
JW
Bid Manager (New Business Sales)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dotdigital stands out for its intuitive interface and robust feature set. The platform is straightforward to implement and seamlessly integrates with the Microsoft Dynamics 365 platform, making it an invaluable tool for managing and measuring marketing communications. The automation capabilities are particularly impressive, allowing us and our clients to create personalised and targeted campaigns with ease. Additionally, the analytics and reporting tools provide deep insights into campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Because Dotdigital is such a powerful platform, the learning curve for new users can be steep, requiring investment in training to fully leverage all the features. Some advanced functionalities could also benefit from more detailed documentation. There are occasional delays in customer support response times. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital helps us streamline our marketing efforts by providing a centralised platform for managing all our communications. This has significantly reduced the time and effort required to coordinate campaigns across different channels. The automation features have improved our efficiency, allowing us to focus on strategy rather than manual tasks. Moreover, the detailed analytics enable us to make data-driven decisions, enhancing the effectiveness of our marketing initiatives and ultimately driving better results for our clients. As a Platinum Partner of Dotdigital, we also implement the platform for our Microsoft Dynamics 365 clients, enabling them to reap the same benefits. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Jenna,

Thanks for the great review! We really appreciate it.

Regarding your point on the learning curve. We appreciate what you're saying here, what we do have is our Dotdigital Academy site where we have a variety of different courses going through the basics and beyond. This can be found here: https://academy.dotdigital.com/

Regards,

Rob H

John N.
JN
Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

DotDigital is a very powerful platform that is especially well optimised for ecommerce use, with hundreds of custom fields allowed for contacts. Multi-stage campaigns can be created with the very visual program builder, and you can order EmailonAcid reports from directly in the interface. I use the platform all the time, and we have integrated it with our Microsoft Dynamics installation which works well. The best part is the support. Our Account Manager, Sean Ardley, has always been fair and helpful, and you can get detailed technical support from one of their system experts round the clock - believe me, I have used it! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The interface needs a little facelift, although I know this is being worked on as I have been part of some of their user testing programmes. Also, the way that folders work in the tool is far too fiddly and needs its own tool to manage it properly. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

DotDigital allows us to keep our campaigns in sync with our Dynamics data, which is vital. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey John,

Thanks for the great review! We really appreciate the feedback and we're always looking for ways to improve the platform.

Regards,

Rob H

DM
Digital Officer (Email)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Overall UI and ease of use - i've used other software that tends to be bloated/ complicated to use, and has roadblocks in place to stop me using it effectively - With Dotdigital, it's super helpful that it's steamlined so much, especially when it comes to teaching my colleagues how to use it, I often have to do inductions for new starters who all say they're relieved how easy to use it is.

Customer support is also stellar, WinstonAI is super helpful but I love that I can still speak to a human within seconds if I want to, unlike some companies where it's all AI/automated messages. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Some intergrations can be complicated to figure out if i've set them up correctly, we've had issues with both google sheets and eventbrite - nothing some troubleshooting can't fix but wish it was a bit more plug and play. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

We have a few issues with unreliable emails - Dotdigital solves that easily by filtering them for us on upload - We also are a bit of an older company so having the ability to self serve is essential - the quick Customer Support really helps that Review collected by and hosted on G2.com.

Response from Gemma Irish of Dotdigital

Hey Danny

Thanks for your review.

it's fantastic to hear your feedback!

We're always on hand to assist with your integration set up, and if you need any help just reach out to us at support@dotdigital.com

Regards

Gemma I

Brian P.
BP
VP, Digital
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dotdigital?

enterprise-level, solution-oriented, unparalleled support Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Lack of mobile app, or mobile browser capabilities for last-minute fixes, or checking in on analytics. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital's ability to integrate with any platform--even custom-built "homebrews" makes it the hands-down winner in my world. Their documentation is clear, their onboarding and expectations management is phenomenal, and frankly their pricing is fair. On top of that, their level of support is really the reason I'm writing this review to begin with. I've been so impressed with high-touch level of service and their always-available, all-knowing AI chat named "Winston." Winston has saved us TONS of time pouring through documentation with quick (and accurate!) answers to our questions. Review collected by and hosted on G2.com.

CH
Digital Content Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dotdigital?

Dotdigital has a lot of powerful features, especially the reporting tools, which provide clear and actionable insights. The support team is fantastic—my account manager Alyssa has been super helpful and proactive, always encouraging me to explore the platform further. Once you get the hang of it, the platform makes running targeted and personalized campaigns much easier and more effective. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There’s definitely a learning curve. Some parts of the platform feel less intuitive compared to others I’ve used, which can slow things down at first. That said, as you become more familiar with it, the process gets smoother, and the results make it worth the effort. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital helps us optimize our customer engagement through its innovative email marketing and automation processes. It allows us to create personalized campaigns at scale, which improves customer targeting and drives better engagement. The reporting features provide valuable insights into campaign performance, helping us make data-driven decisions. Overall, it has made our marketing efforts more efficient and impactful. We recommend it. Review collected by and hosted on G2.com.

Response from Gemma Irish of Dotdigital

Hey Craig

Thanks for the fantastic review!

We're pleased to hear the platforms working so well for you.

If you have suggestions on where we can improve, please do leave us some suggestions on our roadmap:

https://r1.dotdigital-pages.com/p/35E-386/dotdigital-roadmap

Regards

Gemma I

Jenn L.
JL
Director of Marketing and Advocacy
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dotdigital?

After using most of the ESPs on the market, I'm a Dotdigital convert! Dotdigital is much more than an email platform - it includes numerous tools that allow us to tailor our customers' experiences across their lifecycles and its data and reporting capabilities are unmatched. This platform is easy to use and easy to integrate with a variety of cart platforms, and their support team is incredible during onboarding and beyond. I use Dotdigital every day, whether or not I'm sending emails, because their reporting functions give me a great view of our entire ecommerce business. It's also been a pleasure working with our incredible Customer Success Manager, Alyssa Brown, and I always look forward to our monthly meetings! Highly recommend Dotdigital for all the DTC marketers out there! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Dotdigital is not the most budget friendly option, but with all their functionality, it's definitely worth it! Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

We love the ROI we get from using Dotdigital! It's our primary tool for marketing communcations, and it's highly effective in that capacity, particularly with deliverability. Dotdigital also gives us a comprehensive view of our ecomm business and our customers' lifecycle journeys, so we know exactly where and how to personalize our communications. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Jenn,

Thanks for the great review! We really appreciate it.

Regards,

Rob H

Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

As an organisation we love using Dotdigital, it has a vase number of features which you can incorporate into any campaign. Compared to other platforms Dotdigital is setup to be used as a marketing function and has key elements like A/B testing, plain text etc all in mind when setting up a email campaign.

One thing which really stands out to us is the customer support tools, there are endless amount of guides along with chat support which has been more than useful at the those times you just can't figure it out. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Can't fault it! Unfortunately for us internally we had a new CRM system implemented and unfortunately the integration with Dotdigital just wasn't possible. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

We have a number of colleagues across the business which need to send emails. Dotdigital allows us to train these colleagues to be self-sufficient on the platform and be responsible for their own emails. Dotdigital email template builder is very easy to use and can be very self explainatory. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey,

Thanks for the review! We really appreciate it.

Regards,

Rob H