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Cordial Reviews & Product Details

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cordial?

It is extremely versatile and helpful! It is easy to implement in my project and their friendly customer support staff is always at the order of the day. I use it daily in my projects and it integrated so well that I have boosted my efficiency so much that I'll be the next CEO of my company! Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I would like a better user interface. It is not very user friendly. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

I do not need a social media team anymore since I have successfully automated my posts so that I get free marketing. Review collected by and hosted on G2.com.

Cordial Overview

What is Cordial?

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Cordial Details
Product Website
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Product Description

Cordial is a next-generation messaging platform built on real-time data. We help marketers leverage their data to create timely, personalized experiences for their customers across channels.

How do you position yourself against your competitors?

Cordial combines advanced data management with email, SMS, and mobile app marketing execution in one platform – helping brands easily use data to engage customers in more meaningful ways.

As a cross-channel marketing platform, we simplify your tech stack, streamline the campaign creation process, and increase customer engagement with our sophisticated approach to marketing personalization.

Cordila’s data-centric platform creates high levels of customer engagement by activating customer data and automating message personalization, eases the pain associated with managing multiple solutions, and helps organizations transform the way they market and pivot to more automated, customer-driven marketing and communication strategies.


Seller Details
Seller
Cordial
Company Website
Year Founded
2014
HQ Location
San Diego, CA
Twitter
@cordialinc
847 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
Description

Cordial is a customer engagement platform that specializes in personalized messaging and data-driven marketing solutions. The platform enables businesses to create targeted, automated campaigns across various channels, including email, SMS, and push notifications. Utilizing advanced analytics and segmentation capabilities, Cordial helps brands enhance customer relationships and drive conversions through tailored communication strategies. For more information, visit their website at https://www.cordial.com/.


Anthony C.
AC
Overview Provided by:

Recent Cordial Reviews

Rohan K.
RK
Rohan K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Automation Software"
Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very good."
It is extremely versatile and helpful! It is easy to implement in my project and their friendly customer support staff is always at the order of th...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great service with many features and helpful employees"
The willingness from the Cordial team to help us with complex projects.
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Cordial Media

Cordial Demo - AI-powered Insights
Use machine learning to predict future behaviors and actions, determine the propensity of your customers, predict buying habits, mitigate churn, and more. Easily build audiences, recommend products, and personalize the user experience to make more informed decisions to predict future outcomes of ...
Cordial Demo - Journey Orchestration
Design intelligent cross-channel marketing campaign orchestrations. With Cordial’s orchestration builder, easily connect personalized content, channels, customer and business data, and insights to design relevant customer journeys.
Cordial Demo - Message Editor
Streamline and simplify the message creation process with drag-n-drop content blocks and templates across channels - all without relying on technical resources.
Cordial Demo - Contact Profile
Cordial’s real-time customer data platform collects contact, event, behavior, product, and purchase data from all of your systems: POS systems, mobile apps, beacons, websites, product inventory, CRMs, and more.
Cordial Demo - Segmentation
Query millions of customers and attributes in milliseconds. Create audience segments based on real-time data to ensure messages reflect recent customer behavior all the way up to the time of send with Cordial’s segmentation tool.
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Video Reviews

49 out of 50 Total Reviews for Cordial

4.6 out of 5
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49 out of 50 Total Reviews for Cordial
4.6 out of 5
49 out of 50 Total Reviews for Cordial
4.6 out of 5

Cordial Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CordialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Rohan K.
RK
Sr. Lead Generation
Staffing and Recruiting
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Cordial?

Cordial is Ease of Use and real time data processing ,Ease of implementation and best customer support, frequency of use very good, Number of features Review collected by and hosted on G2.com.

What do you dislike about Cordial?

UI can be improved and cost effective ,sleep learning, Ease of integration Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Cordial is solving real time segmentationand automation, brand can send highly personalized emails Review collected by and hosted on G2.com.

MH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cordial?

I like best that I can come to my cordial team with ideas for new automations, blocks, anything, and they will be able to make something specific for my needs. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I dislike how often I run into problems with some of these blocks whether they not be compatible with others or what have you. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Being able to use push and email notifications within the same customer journey. Review collected by and hosted on G2.com.

MV
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Cordial?

The software and its UI are very easy to understand and perform and complete all the tasks with high level of accuracy.

The best and intuitive feature of Cordial is its personalising and customising email feature. And also it supports to send and migrate the data from one server to another.

For marketing over email and social media, everything is possible with Cordial, no limitation or boundation have been experienced here.

Its a very helpful tool for configuring the data and content all at one location, best for optimising the information.

For alligning all your business marketing and campaigning, it has a lot of successing tools for making it possible for you.

The most amazing feature of it is that it has wide range of advanced features, and has the capability and ability of handling multiple social media handles simultaneously.

The automated tools here are very helpful, the AI tools will make the marketing work fully automated and will consume less time in processing. This will basically result in increasing of business and productivity.

The automated email marketing and social marketing helps in targeting and gathering more and more interested audience towards your services. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

The report geenration feature is quite not working properly, and does not provide proper and analytical results everytime you require to generate reports.

Splting of window or screen or duplicating the screen is quite complex and difficult at some instances, does not support this feature while processing any automation or uploading. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Making it possible for us in processing and publishing automation marketing, and the wide varierty of AI tools helps in doing the marketing work in our organisation intuitively.

Helped a lot in making a good connection with customers by regulary engaging them with automated emails and campaigns over social medias. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Cordial?

The willingness from the Cordial team to help us with complex projects. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

There are a few featuers that are not yet avaiable in an auomtated way such as DOW and TOD optimization. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

We send transactional, triggered and promotional emails to our subcribers using Cordial. They have assisted us in using best practices to bucket our subscriber list and target audiences accordingly to increase CTR and CVR. Review collected by and hosted on G2.com.

Magdalene L.
ML
Email Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Cordial?

I absolutely love the people from Cordial. Everyone that I've gotten to speak with or work with have been really amazing and they are always there to help no matter what. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

At times I do feel like maybe the reporting is lacking just a bit. I would like it to be easier to get reporting and more detailed reporting when needed. That would be a huge thing for our company to have. Review collected by and hosted on G2.com.

Recommendations to others considering Cordial:

Nothing. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Cordial has been constantly updating and adding new features. They are constantly making the ease of access and use better and better every single day and this is something I greatly appreciate. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cordial?

Very customizable and easy to adapt both the browser-based UI and API to any system requirements. Support staff goes above and beyond to deliver results Review collected by and hosted on G2.com.

What do you dislike about Cordial?

Login timeouts always appear between tasks or looking away to answer an email. Can be tricky to duplicate a window to view user event data while coding. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Email Capture, Marketing Automation, Abandon Cart, Notify when back-in-stock, Email Segmentation and Reactivation, Post Purchase marketing, Transactional Emails. Review collected by and hosted on G2.com.

KC
Senior Digital Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cordial?

Cordial is very willing to identify and work on custom solutions for a brand, even if this is not something already a part of their suite of products. They have friendly account managers and technical support that's always lookign to service us. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

I don't think the Cordial platform is extremely user friendly for business owners that aren't technically inclined. It takes awhile to get used to the system and even those that are in it everyday, often have to defer to our account manager. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Cordial is solving our ability to pivot quickly without hand coding different email variations. We are also able to test out theories thanks to the block system of building emails. Review collected by and hosted on G2.com.

TS
Marketing Automation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Cordial?

The support and success teams are extremely helpful. The product is easy to use but when it comes to more technical solutions the support team are experts in implementing. Review collected by and hosted on G2.com.

What do you dislike about Cordial?

The out-of-the-box integration with our netsuite site is somewhat limited. Implementing automation campaigns requires more development work to integrate than other email marketing platforms. Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Cordial helps us successfully implement a wide variety of automation campaigns and personalized content to help us push our campaigns to the next level growing engagement and revenue. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Cordial?

Data queries and exports are super fast.

Platform is flexible so you can usually find a way to get whatever you need done

Very good support team Review collected by and hosted on G2.com.

What do you dislike about Cordial?

Missing a few ease-of-use things, but I've noticed they have been adding in a lot more recently Review collected by and hosted on G2.com.

What problems is Cordial solving and how is that benefiting you?

Automating our email flows and adding dynamic content Review collected by and hosted on G2.com.