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CleverTap Features

What are the features of CleverTap?

Campaigns

  • Customize
  • Scheduling
  • Retarget
  • Segmentation
  • Triggered Notifications

Marketing Operations

  • Data Collection
  • Customer Insights
  • Multi-User Access

Campaign Activity

  • Campaign Insights
  • Reports and Dashboards
  • Campaign Stickiness

Analytics

  • Campaign Performance
  • Audience Insights

Optimization

  • A/B Testing
  • Personalization

Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

Filter for Features

Integration

Data Import & Export Tools

Based on 139 CleverTap reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
87%
(Based on 139 reviews)

Integration APIs

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 131 CleverTap reviews.
85%
(Based on 131 reviews)

Breadth of Partner Applications

As reported in 119 CleverTap reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
82%
(Based on 119 reviews)

Platform

Customization

System provides sufficient customization to meet business requirements 136 reviewers of CleverTap have provided feedback on this feature.
87%
(Based on 136 reviews)

Workflow Capability

Based on 118 CleverTap reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
87%
(Based on 118 reviews)

User, Role, and Access Management

Based on 134 CleverTap reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
92%
(Based on 134 reviews)

Internationalization

Based on 104 CleverTap reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
83%
(Based on 104 reviews)

Sandbox / Test Environments

Based on 110 CleverTap reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
86%
(Based on 110 reviews)

Performance and Reliability

Based on 124 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
88%
(Based on 124 reviews)

Output Document Generation

Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. This feature was mentioned in 103 CleverTap reviews.
85%
(Based on 103 reviews)

Optimization

As reported in 186 CleverTap reviews. Optimizes marketing campaigns for mobile devices.
89%
(Based on 186 reviews)

Integrations - Mobile Marketing

Based on 183 CleverTap reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
89%
(Based on 183 reviews)

Internationalization

Facilitates global text message and mobile marketing campaigns. 159 reviewers of CleverTap have provided feedback on this feature.
87%
(Based on 159 reviews)

Email Marketing

Building and Personalizing Emails

Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 150 CleverTap reviews.
90%
(Based on 150 reviews)

Sending Outbound Emails

As reported in 143 CleverTap reviews. Create targeted lists, schedule and manage bulk email sending.
89%
(Based on 143 reviews)

Manage Email Deliverability

Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 142 reviewers of CleverTap have provided feedback on this feature.
89%
(Based on 142 reviews)

Automated Email Responses

Set up automated nurturing emails based on events, online activities, and lead scores 130 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 130 reviews)

Online Marketing

Landing Pages and Forms

Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 110 CleverTap reviews.
81%
(Based on 110 reviews)

Dynamic Content

Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 137 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 137 reviews)

A/B Testing

Based on 144 CleverTap reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
91%
(Based on 144 reviews)

Mobile Optimized

Based on 136 CleverTap reviews. Support mobile-optimized emails, online forms, and landing pages.
91%
(Based on 136 reviews)

Search Tracking and Optimization

As reported in 113 CleverTap reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
82%
(Based on 113 reviews)

Lead Management

Marketing Lead Database

A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 122 CleverTap reviews.
89%
(Based on 122 reviews)

Data Quality Management

Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 121 CleverTap reviews.
86%
(Based on 121 reviews)

Segmentation

Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 152 CleverTap reviews.
92%
(Based on 152 reviews)

Lead Scoring and Grading

Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 105 reviewers of CleverTap have provided feedback on this feature.
83%
(Based on 105 reviews)

Lead Nurturing

Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 119 CleverTap reviews.
86%
(Based on 119 reviews)

Online Behavior Tracking

As reported in 130 CleverTap reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
86%
(Based on 130 reviews)

Automated Alerts and Tasks

Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 122 CleverTap reviews.
87%
(Based on 122 reviews)

CRM Lead Integration

Sync lead, contact, account, and opportunity information with your CRM system. 119 reviewers of CleverTap have provided feedback on this feature.
87%
(Based on 119 reviews)

Campaign Management

Program ManagementView full feature definition

See feature definition
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 131 reviewers of CleverTap have provided feedback on this feature.
87%
(Based on 131 reviews)

Event / Webinar Marketing

Based on 120 CleverTap reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
81%
(Based on 120 reviews)

Calendaring

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 114 CleverTap reviews.
80%
(Based on 114 reviews)

Budgeting

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 107 reviewers of CleverTap have provided feedback on this feature.
77%
(Based on 107 reviews)

Social

Social Sharing

Based on 113 CleverTap reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
78%
(Based on 113 reviews)

Social Campaigns

Based on 118 CleverTap reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
78%
(Based on 118 reviews)

Social Media Engagement

As reported in 111 CleverTap reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
76%
(Based on 111 reviews)

Social Media Advertising

Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 118 reviewers of CleverTap have provided feedback on this feature.
80%
(Based on 118 reviews)

Reporting & Analytics

Basic Reporting

Based on 146 CleverTap reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
90%
(Based on 146 reviews)

Web Analytics

As reported in 134 CleverTap reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
84%
(Based on 134 reviews)

ROI Analytics

As reported in 131 CleverTap reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
83%
(Based on 131 reviews)

Revenue Analytics

As reported in 125 CleverTap reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
85%
(Based on 125 reviews)

SEO / Keyword Analytics

Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 106 CleverTap reviews.
73%
(Based on 106 reviews)

Metrics

Engagement

As reported in 158 CleverTap reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
92%
(Based on 158 reviews)

Exit Tracking

Based on 88 CleverTap reviews. Accurately determines where users close the app during their sessions.
91%
(Based on 88 reviews)

Retention

Accurately measures bounce rate. 150 reviewers of CleverTap have provided feedback on this feature.
91%
(Based on 150 reviews)

Return

Tracks user return rates and related metrics. 135 reviewers of CleverTap have provided feedback on this feature.
91%
(Based on 135 reviews)

Conversions

Tracks what proportion of users convert via a certain action. This feature was mentioned in 155 CleverTap reviews.
92%
(Based on 155 reviews)

Variation Testing

A/B Testing

Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 121 CleverTap reviews.
92%
(Based on 121 reviews)

WYSIWYG Editor

Quickly create variant web pages with an easy-to-use WYSIWYG editor. 99 reviewers of CleverTap have provided feedback on this feature.
86%
(Based on 99 reviews)

Conversion Goal

As reported in 101 CleverTap reviews. Able to set any user action as the conversion goal of the test.
90%
(Based on 101 reviews)

Percentage of Traffic

Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 115 reviewers of CleverTap have provided feedback on this feature.
90%
(Based on 115 reviews)

Confidence Level

As reported in 31 CleverTap reviews. Able to view or adjust the necessary confidence level of your test.
90%
(Based on 31 reviews)

Multivariant Testing

Based on 105 CleverTap reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
91%
(Based on 105 reviews)

Reporting

Segmentation

Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 137 reviewers of CleverTap have provided feedback on this feature.
92%
(Based on 137 reviews)

Reports and Dashboards

Based on 135 CleverTap reviews. Access pre-built and custom reports and dashboards.
90%
(Based on 135 reviews)

Personalization

Standard Targeting

Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. 121 reviewers of CleverTap have provided feedback on this feature.
90%
(Based on 121 reviews)

Custom Targeting

Show different versions based on any variable set up to be tracked on the app's back end. 119 reviewers of CleverTap have provided feedback on this feature.
92%
(Based on 119 reviews)

Data Segmentation

As reported in 103 CleverTap reviews. Segment data by various user demographics to find deeper trends within specific user groups.
93%
(Based on 103 reviews)

Administration

API / Integrations

Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 129 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 129 reviews)

QA TestingView full feature definition

See feature definition
As reported in 44 CleverTap reviews. Able to test that event and variable setup are reporting data accurately.
88%
(Based on 44 reviews)

Performance and Reliability

As reported in 135 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
89%
(Based on 135 reviews)

User, Role, and Access Management

Based on 139 CleverTap reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
92%
(Based on 139 reviews)

User Identification

Demographics

As reported in 191 CleverTap reviews. Identifies user demographics like gender or age.
86%
(Based on 191 reviews)

User SegmentationView full feature definition

See feature definition
Enables the view of analytic data based on user segment. This feature was mentioned in 206 CleverTap reviews.
92%
(Based on 206 reviews)

Geolocation

Identifies users locations. This feature was mentioned in 178 CleverTap reviews.
87%
(Based on 178 reviews)

Tracking & Reporting

Custom Event Tracking

Enables you to define custom events for analysis. This feature was mentioned in 198 CleverTap reviews.
92%
(Based on 198 reviews)

Real-Time Insights

Based on 194 CleverTap reviews. Provides real-time reports.
90%
(Based on 194 reviews)

Attribution

Based on 174 CleverTap reviews. Measures user acquisition analytics.
86%
(Based on 174 reviews)

Dashboard

Based on 203 CleverTap reviews. Provides a holistic summary of your data.
88%
(Based on 203 reviews)

User Path Tracking

As reported in 180 CleverTap reviews. Displays a users progress throughout specific paths in an application.
88%
(Based on 180 reviews)

User Activity History

As reported in 185 CleverTap reviews. Displays a users activity history.
92%
(Based on 185 reviews)

Analysis

Application Attribution

Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 179 CleverTap reviews.
86%
(Based on 179 reviews)

Campaign Analysis

Based on 215 CleverTap reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.
89%
(Based on 215 reviews)

Uninstall Tracking

Based on 164 CleverTap reviews. Measures user-level uninstall insights.
88%
(Based on 164 reviews)

Custom Dashboards

As reported in 163 CleverTap reviews. Creates custom data views to suit every team member's needs.
90%
(Based on 163 reviews)

Campaigns

Proximity Marketing

Based on 175 CleverTap reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns.
85%
(Based on 175 reviews)

Push Notifications

Based on 222 CleverTap reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices
93%
(Based on 222 reviews)

Bulk SMS

Provides templates for mass mobile messaging campaigns This feature was mentioned in 173 CleverTap reviews.
89%
(Based on 173 reviews)

Two-Way Text Messaging

As reported in 138 CleverTap reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
84%
(Based on 138 reviews)

Email Campaigns

Personalizes and optimizes email mobile marketing campaigns. 163 reviewers of CleverTap have provided feedback on this feature.
92%
(Based on 163 reviews)

Audience Segmentation

As reported in 177 CleverTap reviews. Identifies the most granular audience segments based on actions, inactions, and user properties.
94%
(Based on 177 reviews)

Customize

As reported in 226 CleverTap reviews. Allow users to customize their messages.
91%
(Based on 226 reviews)

Scheduling

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 239 CleverTap reviews.
94%
(Based on 239 reviews)

Retarget

Based on 227 CleverTap reviews. Retarget your messages based on previous user engagement.
90%
(Based on 227 reviews)

Segmentation

Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 243 CleverTap reviews.
93%
(Based on 243 reviews)

Triggered Notifications

As reported in 227 CleverTap reviews. Automate notifications based on user behavior
94%
(Based on 227 reviews)

Engagement

Coupons and Promotions

Based on 152 CleverTap reviews. Sends out coupons and promotions to reward and entice mobile device users.
87%
(Based on 152 reviews)

Marketing Operations

ROI Tracking

Based on 204 CleverTap reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
85%
(Based on 204 reviews)

Data Collection

Based on 233 CleverTap reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
88%
(Based on 233 reviews)

Customer Insights

Based on 239 CleverTap reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
88%
(Based on 239 reviews)

Multi-User Access

Based on 224 CleverTap reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
91%
(Based on 224 reviews)

Spend Management

Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 87 CleverTap reviews.
82%
(Based on 87 reviews)

Campaign Activity

Campaign Insights

Based on 246 CleverTap reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
89%
(Based on 246 reviews)

Reports and Dashboards

Based on 249 CleverTap reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
87%
(Based on 249 reviews)

Campaign Stickiness

Based on 225 CleverTap reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
87%
(Based on 225 reviews)

Multichannel Tracking

Based on 218 CleverTap reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
88%
(Based on 218 reviews)

Brand Optimization

Based on 209 CleverTap reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
86%
(Based on 209 reviews)

Predictive Analytics

Based on 162 CleverTap reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
86%
(Based on 162 reviews)

Analytics

Campaign Performance

Track and report on performance metrics and conversions This feature was mentioned in 236 CleverTap reviews.
90%
(Based on 236 reviews)

Audience Insights

Report on audience demographics and engagement 223 reviewers of CleverTap have provided feedback on this feature.
89%
(Based on 223 reviews)

Segmentation

A/B Testing

Provides native A/B testing for content and campaigns. 69 reviewers of CleverTap have provided feedback on this feature.
95%
(Based on 69 reviews)

Customer Profiles

As reported in 66 CleverTap reviews. Allows users to build and analyze customer profiles.
96%
(Based on 66 reviews)

Targeting

Behavioral Targeting

Presents messaging depending on customer behavior. 66 reviewers of CleverTap have provided feedback on this feature.
96%
(Based on 66 reviews)

Contextual Targeting

Presents messaging depending on customer context. 65 reviewers of CleverTap have provided feedback on this feature.
95%
(Based on 65 reviews)

Triggered Content

Geofencing

Content triggered by customer's given geolocation. This feature was mentioned in 58 CleverTap reviews.
95%
(Based on 58 reviews)

Triggered Emails

Emails triggered by customer activity or behavior. 64 reviewers of CleverTap have provided feedback on this feature.
95%
(Based on 64 reviews)

Triggered Messages

As reported in 65 CleverTap reviews. Messages triggered by customer activity or behavior.
95%
(Based on 65 reviews)

Personalized Content

Recommendation Engine

As reported in 58 CleverTap reviews. Provides recommendations based on customer metrics.
93%
(Based on 58 reviews)

Personalized Discounts

Based on 58 CleverTap reviews. Calculates and presents customized discounts.
87%
(Based on 58 reviews)

Website Personalization

Based on 56 CleverTap reviews. Personalizes web experiences and presented content based on customer metrics.
92%
(Based on 56 reviews)

Optimization

A/B Testing

Based on 225 CleverTap reviews. Test variations of a push notification on a portion of users and track conversions
90%
(Based on 225 reviews)

Personalization

Personalize messages with contextual data such as customer names or product recommendations 232 reviewers of CleverTap have provided feedback on this feature.
91%
(Based on 232 reviews)

Rich Notifications

Based on 221 CleverTap reviews. Enhance messages with images, emojis, animated gifs, or videos
90%
(Based on 221 reviews)

Integrations

Integrate with third-party marketing or e-commerce software 204 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 204 reviews)

Platform Basics

Templates

Provide templates for customer journey mapping to jumpstart the process. 151 reviewers of CleverTap have provided feedback on this feature.
87%
(Based on 151 reviews)

Exporting

Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 145 CleverTap reviews.
87%
(Based on 145 reviews)

Multi-user Access and Collaboration

Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 140 CleverTap reviews.
89%
(Based on 140 reviews)

Multiple Personas

Provide the ability to compare the experiences of multiple personas in one journey map. 128 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 128 reviews)

Data Analytics

Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 125 reviewers of CleverTap have provided feedback on this feature.
88%
(Based on 125 reviews)

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

Based on 17 CleverTap reviews. Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
89%
(Based on 17 reviews)

Bulk WhatsApp Messaging

Based on 19 CleverTap reviews. Enables users to send mass WhatsApp marketing campaigns
89%
(Based on 19 reviews)

Conversational Messaging

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty This feature was mentioned in 18 CleverTap reviews.
84%
(Based on 18 reviews)

Personalization

Offers features for personalizing WhatsApp messages based on customer information or past behavior This feature was mentioned in 19 CleverTap reviews.
90%
(Based on 19 reviews)

Promotional Messages

Allow users to share promotions with subscribers via WhatsApp This feature was mentioned in 19 CleverTap reviews.
86%
(Based on 19 reviews)

Automated Replies

Provides automated WhatsApp message replies to recipients This feature was mentioned in 19 CleverTap reviews.
87%
(Based on 19 reviews)

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

As reported in 17 CleverTap reviews. Deliver tailored promotions to specific audience segments
87%
(Based on 17 reviews)

API Integration

As reported in 18 CleverTap reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
88%
(Based on 18 reviews)

WhatsApp Commerce

As reported in 16 CleverTap reviews. Allow customers to browse, discover, research, purchase, and complete payment in real-time
86%
(Based on 16 reviews)

Analytics

Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 18 CleverTap reviews.
89%
(Based on 18 reviews)