CleverTap Features
What are the features of CleverTap?
Campaigns
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications
Marketing Operations
- Data Collection
- Customer Insights
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
Analytics
- Campaign Performance
- Audience Insights
Optimization
- A/B Testing
- Personalization
Technology Glossary Features
View definitions of the features and discover new technology terms.
CleverTap Categories on G2
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Integration
Data Import & Export Tools | Based on 139 CleverTap reviews. Ability to input, modify and extract data from the application in bulk through a structured file. | 87% (Based on 139 reviews) | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. This feature was mentioned in 131 CleverTap reviews. | 85% (Based on 131 reviews) | |
Breadth of Partner Applications | As reported in 119 CleverTap reviews. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 82% (Based on 119 reviews) |
Platform
Customization | System provides sufficient customization to meet business requirements 136 reviewers of CleverTap have provided feedback on this feature. | 87% (Based on 136 reviews) | |
Workflow Capability | Based on 118 CleverTap reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 87% (Based on 118 reviews) | |
User, Role, and Access Management | Based on 134 CleverTap reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 92% (Based on 134 reviews) | |
Internationalization | Based on 104 CleverTap reviews. Enables users to view and transact business with the same content in multiple languages and currencies. | 83% (Based on 104 reviews) | |
Sandbox / Test Environments | Based on 110 CleverTap reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 86% (Based on 110 reviews) | |
Performance and Reliability | Based on 124 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 124 reviews) | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. This feature was mentioned in 103 CleverTap reviews. | 85% (Based on 103 reviews) | |
Optimization | As reported in 186 CleverTap reviews. Optimizes marketing campaigns for mobile devices. | 89% (Based on 186 reviews) | |
Integrations - Mobile Marketing | Based on 183 CleverTap reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | 89% (Based on 183 reviews) | |
Internationalization | Facilitates global text message and mobile marketing campaigns. 159 reviewers of CleverTap have provided feedback on this feature. | 87% (Based on 159 reviews) |
Email Marketing
Building and Personalizing Emails | Create and design emails with an editor; manage templates; personalize dynamically This feature was mentioned in 150 CleverTap reviews. | 90% (Based on 150 reviews) | |
Sending Outbound Emails | As reported in 143 CleverTap reviews. Create targeted lists, schedule and manage bulk email sending. | 89% (Based on 143 reviews) | |
Manage Email Deliverability | Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 142 reviewers of CleverTap have provided feedback on this feature. | 89% (Based on 142 reviews) | |
Automated Email Responses | Set up automated nurturing emails based on events, online activities, and lead scores 130 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 130 reviews) |
Online Marketing
Landing Pages and Forms | Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. This feature was mentioned in 110 CleverTap reviews. | 81% (Based on 110 reviews) | |
Dynamic Content | Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. 137 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 137 reviews) | |
A/B Testing | Based on 144 CleverTap reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 91% (Based on 144 reviews) | |
Mobile Optimized | Based on 136 CleverTap reviews. Support mobile-optimized emails, online forms, and landing pages. | 91% (Based on 136 reviews) | |
Search Tracking and Optimization | As reported in 113 CleverTap reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 82% (Based on 113 reviews) |
Lead Management
Marketing Lead Database | A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 122 CleverTap reviews. | 89% (Based on 122 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. This feature was mentioned in 121 CleverTap reviews. | 86% (Based on 121 reviews) | |
Segmentation | Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. This feature was mentioned in 152 CleverTap reviews. | 92% (Based on 152 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. 105 reviewers of CleverTap have provided feedback on this feature. | 83% (Based on 105 reviews) | |
Lead Nurturing | Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. This feature was mentioned in 119 CleverTap reviews. | 86% (Based on 119 reviews) | |
Online Behavior Tracking | As reported in 130 CleverTap reviews. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 86% (Based on 130 reviews) | |
Automated Alerts and Tasks | Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. This feature was mentioned in 122 CleverTap reviews. | 87% (Based on 122 reviews) | |
CRM Lead Integration | Sync lead, contact, account, and opportunity information with your CRM system. 119 reviewers of CleverTap have provided feedback on this feature. | 87% (Based on 119 reviews) |
Campaign Management
Program Management | See feature definition | Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 131 reviewers of CleverTap have provided feedback on this feature. | 87% (Based on 131 reviews) |
Event / Webinar Marketing | Based on 120 CleverTap reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 81% (Based on 120 reviews) | |
Calendaring | Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 114 CleverTap reviews. | 80% (Based on 114 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 107 reviewers of CleverTap have provided feedback on this feature. | 77% (Based on 107 reviews) |
Social
Social Sharing | Based on 113 CleverTap reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 78% (Based on 113 reviews) | |
Social Campaigns | Based on 118 CleverTap reviews. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 78% (Based on 118 reviews) | |
Social Media Engagement | As reported in 111 CleverTap reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 76% (Based on 111 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 118 reviewers of CleverTap have provided feedback on this feature. | 80% (Based on 118 reviews) |
Reporting & Analytics
Basic Reporting | Based on 146 CleverTap reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 90% (Based on 146 reviews) | |
Web Analytics | As reported in 134 CleverTap reviews. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 84% (Based on 134 reviews) | |
ROI Analytics | As reported in 131 CleverTap reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 83% (Based on 131 reviews) | |
Revenue Analytics | As reported in 125 CleverTap reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 85% (Based on 125 reviews) | |
SEO / Keyword Analytics | Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. This feature was mentioned in 106 CleverTap reviews. | 73% (Based on 106 reviews) |
Metrics
Engagement | As reported in 158 CleverTap reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 92% (Based on 158 reviews) | |
Exit Tracking | Based on 88 CleverTap reviews. Accurately determines where users close the app during their sessions. | 91% (Based on 88 reviews) | |
Retention | Accurately measures bounce rate. 150 reviewers of CleverTap have provided feedback on this feature. | 91% (Based on 150 reviews) | |
Return | Tracks user return rates and related metrics. 135 reviewers of CleverTap have provided feedback on this feature. | 91% (Based on 135 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. This feature was mentioned in 155 CleverTap reviews. | 92% (Based on 155 reviews) |
Variation Testing
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 121 CleverTap reviews. | 92% (Based on 121 reviews) | |
WYSIWYG Editor | Quickly create variant web pages with an easy-to-use WYSIWYG editor. 99 reviewers of CleverTap have provided feedback on this feature. | 86% (Based on 99 reviews) | |
Conversion Goal | As reported in 101 CleverTap reviews. Able to set any user action as the conversion goal of the test. | 90% (Based on 101 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 115 reviewers of CleverTap have provided feedback on this feature. | 90% (Based on 115 reviews) | |
Confidence Level | As reported in 31 CleverTap reviews. Able to view or adjust the necessary confidence level of your test. | 90% (Based on 31 reviews) | |
Multivariant Testing | Based on 105 CleverTap reviews. Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. | 91% (Based on 105 reviews) |
Reporting
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 137 reviewers of CleverTap have provided feedback on this feature. | 92% (Based on 137 reviews) | |
Reports and Dashboards | Based on 135 CleverTap reviews. Access pre-built and custom reports and dashboards. | 90% (Based on 135 reviews) |
Personalization
Standard Targeting | Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. 121 reviewers of CleverTap have provided feedback on this feature. | 90% (Based on 121 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. 119 reviewers of CleverTap have provided feedback on this feature. | 92% (Based on 119 reviews) | |
Data Segmentation | As reported in 103 CleverTap reviews. Segment data by various user demographics to find deeper trends within specific user groups. | 93% (Based on 103 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. 129 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 129 reviews) | |
QA Testing | See feature definition | As reported in 44 CleverTap reviews. Able to test that event and variable setup are reporting data accurately. | 88% (Based on 44 reviews) |
Performance and Reliability | As reported in 135 CleverTap reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 89% (Based on 135 reviews) | |
User, Role, and Access Management | Based on 139 CleverTap reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 92% (Based on 139 reviews) |
User Identification
Demographics | As reported in 191 CleverTap reviews. Identifies user demographics like gender or age. | 86% (Based on 191 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. This feature was mentioned in 206 CleverTap reviews. | 92% (Based on 206 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 178 CleverTap reviews. | 87% (Based on 178 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 198 CleverTap reviews. | 92% (Based on 198 reviews) | |
Real-Time Insights | Based on 194 CleverTap reviews. Provides real-time reports. | 90% (Based on 194 reviews) | |
Attribution | Based on 174 CleverTap reviews. Measures user acquisition analytics. | 86% (Based on 174 reviews) | |
Dashboard | Based on 203 CleverTap reviews. Provides a holistic summary of your data. | 88% (Based on 203 reviews) | |
User Path Tracking | As reported in 180 CleverTap reviews. Displays a users progress throughout specific paths in an application. | 88% (Based on 180 reviews) | |
User Activity History | As reported in 185 CleverTap reviews. Displays a users activity history. | 92% (Based on 185 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 179 CleverTap reviews. | 86% (Based on 179 reviews) | |
Campaign Analysis | Based on 215 CleverTap reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns. | 89% (Based on 215 reviews) | |
Uninstall Tracking | Based on 164 CleverTap reviews. Measures user-level uninstall insights. | 88% (Based on 164 reviews) | |
Custom Dashboards | As reported in 163 CleverTap reviews. Creates custom data views to suit every team member's needs. | 90% (Based on 163 reviews) |
Campaigns
Proximity Marketing | Based on 175 CleverTap reviews and verified by the G2 Product R&D team. Collects geo-location data on mobile users to customize relevant campaigns. | 85% (Based on 175 reviews) | |
Push Notifications | Based on 222 CleverTap reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices | 93% (Based on 222 reviews) | |
Bulk SMS | Provides templates for mass mobile messaging campaigns This feature was mentioned in 173 CleverTap reviews. | 89% (Based on 173 reviews) | |
Two-Way Text Messaging | As reported in 138 CleverTap reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty | 84% (Based on 138 reviews) | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. 163 reviewers of CleverTap have provided feedback on this feature. | 92% (Based on 163 reviews) | |
Audience Segmentation | As reported in 177 CleverTap reviews. Identifies the most granular audience segments based on actions, inactions, and user properties. | 94% (Based on 177 reviews) | |
Customize | As reported in 226 CleverTap reviews. Allow users to customize their messages. | 91% (Based on 226 reviews) | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 239 CleverTap reviews. | 94% (Based on 239 reviews) | |
Retarget | Based on 227 CleverTap reviews. Retarget your messages based on previous user engagement. | 90% (Based on 227 reviews) | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 243 CleverTap reviews. | 93% (Based on 243 reviews) | |
Triggered Notifications | As reported in 227 CleverTap reviews. Automate notifications based on user behavior | 94% (Based on 227 reviews) |
Engagement
Coupons and Promotions | Based on 152 CleverTap reviews. Sends out coupons and promotions to reward and entice mobile device users. | 87% (Based on 152 reviews) |
Marketing Operations
ROI Tracking | Based on 204 CleverTap reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 85% (Based on 204 reviews) | |
Data Collection | Based on 233 CleverTap reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 88% (Based on 233 reviews) | |
Customer Insights | Based on 239 CleverTap reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 88% (Based on 239 reviews) | |
Multi-User Access | Based on 224 CleverTap reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 91% (Based on 224 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 87 CleverTap reviews. | 82% (Based on 87 reviews) |
Campaign Activity
Campaign Insights | Based on 246 CleverTap reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 89% (Based on 246 reviews) | |
Reports and Dashboards | Based on 249 CleverTap reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 87% (Based on 249 reviews) | |
Campaign Stickiness | Based on 225 CleverTap reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 87% (Based on 225 reviews) | |
Multichannel Tracking | Based on 218 CleverTap reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 88% (Based on 218 reviews) | |
Brand Optimization | Based on 209 CleverTap reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 86% (Based on 209 reviews) | |
Predictive Analytics | Based on 162 CleverTap reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 86% (Based on 162 reviews) |
Analytics
Campaign Performance | Track and report on performance metrics and conversions This feature was mentioned in 236 CleverTap reviews. | 90% (Based on 236 reviews) | |
Audience Insights | Report on audience demographics and engagement 223 reviewers of CleverTap have provided feedback on this feature. | 89% (Based on 223 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. 69 reviewers of CleverTap have provided feedback on this feature. | 95% (Based on 69 reviews) | |
Customer Profiles | As reported in 66 CleverTap reviews. Allows users to build and analyze customer profiles. | 96% (Based on 66 reviews) |
Targeting
Behavioral Targeting | Presents messaging depending on customer behavior. 66 reviewers of CleverTap have provided feedback on this feature. | 96% (Based on 66 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. 65 reviewers of CleverTap have provided feedback on this feature. | 95% (Based on 65 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. This feature was mentioned in 58 CleverTap reviews. | 95% (Based on 58 reviews) | |
Triggered Emails | Emails triggered by customer activity or behavior. 64 reviewers of CleverTap have provided feedback on this feature. | 95% (Based on 64 reviews) | |
Triggered Messages | As reported in 65 CleverTap reviews. Messages triggered by customer activity or behavior. | 95% (Based on 65 reviews) |
Personalized Content
Recommendation Engine | As reported in 58 CleverTap reviews. Provides recommendations based on customer metrics. | 93% (Based on 58 reviews) | |
Personalized Discounts | Based on 58 CleverTap reviews. Calculates and presents customized discounts. | 87% (Based on 58 reviews) | |
Website Personalization | Based on 56 CleverTap reviews. Personalizes web experiences and presented content based on customer metrics. | 92% (Based on 56 reviews) |
Optimization
A/B Testing | Based on 225 CleverTap reviews. Test variations of a push notification on a portion of users and track conversions | 90% (Based on 225 reviews) | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations 232 reviewers of CleverTap have provided feedback on this feature. | 91% (Based on 232 reviews) | |
Rich Notifications | Based on 221 CleverTap reviews. Enhance messages with images, emojis, animated gifs, or videos | 90% (Based on 221 reviews) | |
Integrations | Integrate with third-party marketing or e-commerce software 204 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 204 reviews) |
Platform Basics
Templates | Provide templates for customer journey mapping to jumpstart the process. 151 reviewers of CleverTap have provided feedback on this feature. | 87% (Based on 151 reviews) | |
Exporting | Ability to export customer journey maps in a variety of formats to present and analyze. This feature was mentioned in 145 CleverTap reviews. | 87% (Based on 145 reviews) | |
Multi-user Access and Collaboration | Allow team members to invite others to collaborate on journey maps and make direct changes. This feature was mentioned in 140 CleverTap reviews. | 89% (Based on 140 reviews) | |
Multiple Personas | Provide the ability to compare the experiences of multiple personas in one journey map. 128 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 128 reviews) | |
Data Analytics | Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation. 125 reviewers of CleverTap have provided feedback on this feature. | 88% (Based on 125 reviews) |
WhatsApp Messaging - WhatsApp Marketing
Transactional Messages | Based on 17 CleverTap reviews. Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications | 89% (Based on 17 reviews) | |
Bulk WhatsApp Messaging | Based on 19 CleverTap reviews. Enables users to send mass WhatsApp marketing campaigns | 89% (Based on 19 reviews) | |
Conversational Messaging | Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty This feature was mentioned in 18 CleverTap reviews. | 84% (Based on 18 reviews) | |
Personalization | Offers features for personalizing WhatsApp messages based on customer information or past behavior This feature was mentioned in 19 CleverTap reviews. | 90% (Based on 19 reviews) | |
Promotional Messages | Allow users to share promotions with subscribers via WhatsApp This feature was mentioned in 19 CleverTap reviews. | 86% (Based on 19 reviews) | |
Automated Replies | Provides automated WhatsApp message replies to recipients This feature was mentioned in 19 CleverTap reviews. | 87% (Based on 19 reviews) |
WhatsApp Business Platform - WhatsApp Marketing
Segmentation | As reported in 17 CleverTap reviews. Deliver tailored promotions to specific audience segments | 87% (Based on 17 reviews) | |
API Integration | As reported in 18 CleverTap reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API | 88% (Based on 18 reviews) | |
WhatsApp Commerce | As reported in 16 CleverTap reviews. Allow customers to browse, discover, research, purchase, and complete payment in real-time | 86% (Based on 16 reviews) | |
Analytics | Provides analytics on opt-ins, open and delivery rates, and click-throughs This feature was mentioned in 18 CleverTap reviews. | 89% (Based on 18 reviews) |