Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

Chameleon Reviews & Product Details

Ian P.
IP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Chameleon?

I continue to deeply value Chameleon's customer service. Our CSM is very proactive and will test things for us, inform us directly on outages, even provide sample code to work with.

As a tool, Chameleon saves us a lot of time and stress. We use Chameleon to build, segment, and prioritize in-app communications so that we don't flood our users with emails. Chameleon has drastically cut down our email sends and Chamelonquickly became our most frequenly used communication channel, but one more suited to handle that volume. If I was worried about customers seeing more than three emails a week, I could relatively easily make it so they never receive the fourth email, but setting up a delay would be much harder. With Chameleon, it's very simple for me to manage how many in-app modals customers are seeing and ensure that if it's too many, the next modals are just in a backlog to view once the customer is eligible/unsaturated.

We had to re-implement Chameleon this year and I was surprised by how very easy and quick it was. Chameleon's team was a huge help as well.

Chameleon's use case is invaluable for any modern SaaS product, and there's no competitor doing it better. It's so simple to use and quick to get started. At the end of the day the majority of our blockers are internal, and while Chameleon could do a little more as a product that would help us unblock them, I do see them as genuinely involved and motivated in keeping every customer, and they have made meaningful incremental improvements where possible. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

As a customer marketer I completely understand wanting to encourage strong feature adoption, but Chameleon has often tried to encourage me to adopt features I've already explained won't work for us or aren't compatible. Meanwhile, features that could genuinely improve our adoption, like permission settings that would allow us to bring more users in, are gated behind an additional paywall. Chameleon is a great company but can continue to improve by criticially evaluating their pay structure and truly listening empathetically to users when we explain why something won't work for us - I use Chameleon for it to create less work for us, not more.

We have had some issues with bugginess or modals not placing where they should. Chameleon's CS team is always very attentive and proactive, but these issues have sometimes taken much longer to resolve than I'd like. This is in part due to how our app is designed, so your mileage may vary - but I wish it was a tad more compatible with our app. If not with our app, it would at least be nice to see more consistency across features for different types of in-app experiences.

Chameleon has a number of integrations, which are useful and often fairly plug and play, but each I have tried have had certain limitations in use. I'd like to see Chameleon go deeper more than wider moving forward. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We use Chameleon most regularly to replace redundant communications we would otherwise have to send through other channels. It's more efficient for the business and we believe ensures a better holistic customer experience. We have also used Chameleon for self-service onboarding enhancements and to deflect common customer support topics. These projects are often approached as testing for something that would be more permanently developed and implemented by our Prod/Eng team. Review collected by and hosted on G2.com.

Chameleon Overview

What is Chameleon?

Chameleon is an advanced product adoption platform focused exclusively on helping you improve your users’ experience at every step of their journey—from onboarding and adoption to revenue and expansion. It’s easy to build effective in-product tours, checklists, tooltips, universal search, and surveys that look and feel native to your product. You’ll love Chameleon's control and configuration, and your customers will adore seeing exceptional and “just at the right time” in-product experiences. With Chameleon, product and growth teams drive revenue, prevent churn, and reduce customer support costs daily, and you can, too. Get started for free at: chameleon.io/signup

Chameleon Details
Product Website
Languages Supported
Welsh, Danish, German, English, Estonian, French, Irish, Croatian, Italian, Latin, Latvian, Lithuanian, Dutch, Polish, Portuguese, Russian, Slovenian, Spanish, Swedish
Show LessShow More
Product Description

Slack-like user onboarding without writing code. Companies can use Chameleon to build, test and manage interactive product walkthroughs customized for each user.

How do you position yourself against your competitors?

Chameleon works with your product. It supports single-page Apps (SPAs) including Cordova, iFrames, & shadow DOMs

Chameleon puts you in control to design experiences that look, perform, and run exactly how, where, and when you expect

Chameleon empowers you to design great in-product experiences with capabilities including Snoozing, Smart Delays, and Rate Limiting, that delight customers and drive meaningful outcomes

Chameleon is focused on product adoption but integrates seamlessly with your other important tools. Drive more value from your tech stack and see greater success with in-product engagement.


Seller Details
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
Twitter
@trychameleon
625 Twitter followers
LinkedIn® Page
www.linkedin.com
90 employees on LinkedIn®
Description

Chameleon allows you to create beautiful product guidance that helps, guides, and delights your users throughout their journey. Build, manage and optimize your product tours without writing code. Great for onboarding new users, feature announcements, and reducing support.


Pulkit A.
PA
Overview Provided by:
Co-founder Chameleon 🦎SaaS for Product-Led Growth

Recent Chameleon Reviews

Michelle H.
MH
Michelle H.Small-Business (50 or fewer emp.)
4.0 out of 5
"Good product at a decent price"
I like that it is fairly easy to learn, it has a learning center with helpful videos. It is a lot less expensive than its competitors.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great insights for our team!"
Chameleon stands out from competitor with its clean and easy to use interface. We tried out a competitor but ultimately went with Chameleon due to ...
Natalia S.
NS
Natalia S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Its an easy tool to the users"
The support team, they always are pending to help
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Chameleon Media

Chameleon Demo - Build any product experience
Add the most flexible surveys, tours, tooltips and checklists to your product with custom and on-brand design.
Chameleon Demo - Targeted onboarding for each individual user
Import or create custom user segments for targeted in-app experiences.
Chameleon Demo - WYSIWYG editor lets you create Experiences directly inside your product
Select elements, define on-page triggers, and preview Experiences in real-time with a Builder that you can open from within your application.
Chameleon Demo - Transfer user data to and from your other tools
Chameleon has over 30 integrations to deeply target and analyze your in-app experiences.
Chameleon Demo - Publish and deploy Experiences immediately
Edit, schedule, and publish in-app experiences with control. Chameleon lets you deploy UX flows with little to no code.
Chameleon Demo - Performance Analytics
Automatic data collection and insightful reporting to help you build better surveys and tours.
Play Chameleon Video
Play Chameleon Video
Play Chameleon Video
Play Chameleon Video

Official Interactive Demo

Chameleon demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Chameleon community
Have you used Chameleon before?
Yes

Video Reviews

276 out of 277 Total Reviews for Chameleon

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
276 out of 277 Total Reviews for Chameleon
4.4 out of 5
276 out of 277 Total Reviews for Chameleon
4.4 out of 5

Chameleon Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ChameleonQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Peter T.
PT
Growth Program Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

I really appreciate the depth Chameleon offers from a product adoption standpoint. There are many capabilities that allow you to create pretty much native level looking experiences and additionally there are many intriguing features such as Interactive Demos or HelpBar that enable us to going one step above the regular customer engagement. Overall, creating common flows is very playful and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

This might be due to our complexities and the way our product is designed but we have encountered situations where we had to be discovering occasional workarounds to be able to display experiences for our users the way we intended. On the other hand, the level of support we have been getting has been top notch from day 1. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We use Chameleon extensively to drive overal product adoption and collect user feedback. Additionally we rely heavily on Chameleon to drive conversions from free to paid plans Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Chameleon?

Chameleon stands out from competitor with its clean and easy to use interface. We tried out a competitor but ultimately went with Chameleon due to its ease of use and more competitive price point. I like the way that it looks when it overlays on or website and how we can adjust without much trouble. The tooltips, tours and surveys are very helpful for us, and for our customers. I like that they're trying to incorporate AI into their tools - this is really important to us. It was really easy to integrate into our site, it took one of our devs a couple of hours and since then, we haven't had to use dev help at all to make the tool work, which is super helpful.

Update: after using Chameleon for more than a year, it continues to be helpful and an important part of our user experience. It is so nice to have a streamlined way to share new content and features with our users through tooltips, tours and announcements...but also to have our ongoing launcher where we can have on demand training and FAQs. We're excited to continue using this and improving our user experience and overall engagement with our product. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

Sometimes the editor isn't quite as intuitive as I wish it was, but once I've gone through and done it a few times, it gets easier. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We have a lot of users from various places around the world and using something like Chameleon for easy self serve adoption is realy important to us. Instead of us having to do a lot of virtual training - our ultimate goal with Chameleon is for a seamless start for users to get started right away without having to wait for a training. Review collected by and hosted on G2.com.

Response from Sonia Schiau of Chameleon

Thank you for sharing your positive experience with Chameleon! We're happy that you find our interface easy to use and happy to hear about your quick implementation. It's so great to hear that Chameleon has facilitated self-serve adoption and engagement with your global user base!

We understand the importance of an intuitive editor and we continuously work to enhance our Builder and its capabilities!

Andy N.
AN
Senior Software Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Chameleon?

As somebody continually exposed to new platforms and applications, it's rare to find one that's so quick to get up and running with, and where you can find pretty much everything you want without even having to refer to the documentation. Chameleon was this simple - within minutes it was possible to get to grips with all of the key basics, and every time I found myself thinking "I wonder if I can tweak this thing" - then lo and behold, yes you could! We haven't even begun to scratch the surface of what it can do (I'm looking forward to playing with Launchers) but already it's allowing us to dramatically improve the quality of in-platform help in our applications. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

The only real annoyance with Chameleon - and something that's probably unavoidable - is the fact that sometimes the builder panels open in the "wrong" place. Maybe there could be an option to "dock" them on one side of the screen, like browser dev tools? Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We're using Chameleon to (a) give new users a gentle introduction to our products and (b) to demonstrate how to use new product features. In the fullness of time, we'll probably expand this to provide full self-service onboarding for users. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Chameleon?

I love the integrations in Chameleon. It's great being able to really customize a user segment in Heap, and then pull the segment into Chameleon to use as a targeted segment for a tour. It really expands the power of Chameleon and hones my ability to target just the right user.

I also like the pre-configured quick buttons in the builder, like the automatic progress tracker and the delight animation. I also like the banner option where I can add an announcement at the top of the browser, and it moves the browser contents down rather than covering them.

Also, my experience with the support team was really great. We recently had an issue that we had screen shots of, but couldn't replicate. Max on Chameleon's support team did some impressive research and figured out what went wrong. I have had nothing but great experiences with Chameleon's support team. The set the bar very high. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I wish that I had a little more freedom to arrange elements horizontally within a guide. Sometimes it's ideal to have an image aligned next to some copy instead of above or below the copy. I'd also love to be able to adjust alignment and other design elements without having to use CSS; however, it's still doable with CSS, which is the most important thing for me. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We use Chameleon to quickly communicate product changes to customers, as well as help them quickly find KB articles and other helpful information to fast-track onboarding and product education. We find it's more effective than email and ensures that our customers receive important notifications about new features, upcoming maintenance, etc., that may affect them. They're also more likely to become successful using the product, which greatly improves a customer's time to value. Review collected by and hosted on G2.com.

Cameron P.
CP
Product Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

The ease of use and customization is key for us! Its our immediate go-to tool for getting announcements and information to our customers. The ability to easily create segments based on our users' attributes allows us to target exactly who we need to, when we need to. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

I can't think of anything! The Chameleon team keeps us informed of feature updates and future developments which is greatly appreciated. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

At a moments notice, we're able to get immediate updates to our users. Whether it be new features, areas of our product we're looking to drive adoption, or satisfaction surveys - Chameleon helps us achieve it all. Review collected by and hosted on G2.com.

KS
Vice President of Engagement and Educator Experiences
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Chameleon?

Our organization loves using Chameleon to connect with our digital community. We use it to build onboarding tours, announce events, and publish new content partner announcements. The ease of use and implementation have allowed us to build tours, banners, and pop-up announcements consistently. Whenever we meet with our dedicated customer support team member, our questions are always answered and we walk away feeling confident and supported. They are always there to brainstorm with us for best use cases. Chameleon easily integrates with our product and our technical questions are always answered. We go into our dashboard weekly to monitor engagement and find the data to be easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

The only challenge we have is that there is part of our product that doesn't integrate with Chameleon so we lose a segment of our audience. However, the customer support and product teams are eager to continue working on a solution. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

With rapid user growth and a limited internal team, we use Chameleon to automate our onboarding in a very customizable and connected way. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

As a leader from a CS background and minimal knowledge of HTML, CSS, etc... I find Chameleon to be very no-code / low-code so far for my needs. I know there are more advanced use cases I may need that for but honestly it's all pretty intuitive. The ability to clone tours is super helpful and I find the integration from Amplitude and SFDC to give me the right data to form segments. My absolute favorite part is working with our CSM, Andrew. Since my first day joining my new role I've seen him as a true partner in helping me achieve success. Digital CS is a new role at our company and the ability to move quickly and have a true partner supporting me as has been invaluable. I also really am excited to try out Embeddables in our product. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

sometimes it feels a bit buggy and have had engineering ticket open for a while but just more of an inconvenience. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

I haven't launched anything live, yet, within my role. However, I'm confident I'll be able to accelerate TTV in every stage of the customer journey thus leading to higher retention and expansion. Review collected by and hosted on G2.com.

Ashley H.
AH
VP of Customer Success
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

The Chamelon team stands out above the rest. Our CSM, Andrew, has been an awesome resoruce for us and is very receptive to feedback. They truly care and its evident in all our interactions. I also have great respect for the way in which their CEO, Pulkit, is building a community around their product and bringing leaders together to share and ideate.

Chameleon also takes data security very seriously and shows that via their pursuit of SOC 2 and continuous compliance monitoring. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

With any product, there are sometimes bugs and issues, but the team takes feedback and works to address them. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

Customer Education reports into my Customer Experience org so it is a core tool to our education motion. Review collected by and hosted on G2.com.

Alex N.
AN
Founding Software Engineer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

Chameleon was very simple to set up -- it just worked auto-magically out of the box with a few lines of code. The builder experience was very intutitive as well compared to a lot of other similar platforms. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

There is not a lot of analytics inbuilt -- so you have to use an outside platform. This, however, lets you integrate analytics with your own paltform, so can be a good thing depending on how you look at it. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

We are using it to show app tours to first-time users. Review collected by and hosted on G2.com.

JZ
Sr. Product Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Chameleon?

Chameleon was straightforward to set up and has been a hassle-free experience for our team. With little training, we were confident in creating, publishing, testing, and measuring new customer experiences. The out-of-the-box analytics, testing, and AI features have impressed us too. Within the first two weeks of launching our first Chameleon experiences, we saw significant adoption gains on a new user offering. We're excited to continue to experiment and see what additional value we can get.

Finally, Nuno Morais, our Success Manager has been exceptional. The level of support, best practices, and expertise provided is a game changer. A joy true joy to work with. Review collected by and hosted on G2.com.

What do you dislike about Chameleon?

So far, nothing has stuck out to me as a "dislike". The one "issue" we had revolved around an integration setting related to PII data and my success manager took our feedback in earnest. Even following up without me inquiring. Review collected by and hosted on G2.com.

What problems is Chameleon solving and how is that benefiting you?

Allows our growth and product teams to create, test, and measure meaningful user experiences without requiring engineering. The speed and flexibility of Chameleon has already assisted us in boosting new feature adoption, announce site maintenance, and gather actionable satisfaction data from our users. Review collected by and hosted on G2.com.